Pass It On®
The values we live by are worth more when we pass them on to others. Throughout this site, you can pass things on to your friends, family or co-workers—anyone who might enjoy our site.
Use the red Pass It On® arrows or the easy-to-use social networking links below. Thanks for passing it on!
Highlights of The Foundation For A Better Life
Television
Our television Public Service Announcements (PSAs) have been well received by the broadcast community and are being seen on over 800 TV stations, 25 national cable networks and 300 cable systems, in all 210 markets, and on 7 networks—including Spanish versions on Telemundo, CNN Spanish, OTI, FOX Español, and Univision. They are also being played in Portuguese. These spots are being seen in over 200 countries around the world thanks to the support of CNN International. The spots have been viewed over 12 billion times, at an average of 5 million times a day, according to Nielsen Media Research.
The broadcast industry has recognized our campaign with the following awards for excellence:
TELLY: 2001, 2003, 2004, 2005, 2006, 2007, 2008, 2009
OBIE: 2002
Gabriel: 2001, 2003, 2004, 2005, 2006
Mobius: 2003
WorldFest Houston: 2003
Creativity: 2002, 2003, 2005
Parents Choice Award: 2005, 2006
We are using popular music to give our messages greater impact. We appreciate the contributions of music from artists and writers including Celine Dion, Josh Groban, Kenny Chesney, David Foster, Diane Warren, Linda Perry, Frank Sinatra, Backstreet Boys, Gloria Estefan, Hootie and the Blowfish, Brooks and Dunn, Kenny Loggins, Randy Travis, Amy Grant, Steppenwolf, Lee Ann Womack, The Judd’s, Alabama, Randy Bachman, Bill Withers, Aretha Franklin and others.
Theater
These messages are also being played in Regal, Cinemark, United Artists, AMC, Edwards, and other theatres. They are being seen over 30 million times a year across the US.
Billboards
We have teamed with the Outdoor Advertising Association of America to communicate the values that make a difference in our communities. Our nationwide public service campaign was launched in 2001 on Times Square. The billboards now appear throughout the country. The Foundation for a Better Life pays production costs and a one-time posting fee, and the OAAA donates the billboard space, currently valued at over $170 million. Posters of the billboards are sent out to schools nationwide at their request, compliments of the Foundation.
Our billboard participants include Muhammad Ali, Christopher Reeve, Wayne Gretzky, Shrek, Whoopi Goldberg, Michael J. Fox, Michelle Kwan, Shaquille O’Neal, Kermit the Frog, Thomas Edison, Mother Teresa, Abraham Lincoln, Winston Churchill, Gandhi, Jane Goodall, Andre Agassi, Desmond Tutu, Albert Einstein, Jackie Robinson, the Dalai Lama and other heroes of our time.
We have recently been recognized by the Outdoor Advertising Association of America as “the most successful public service campaign in outdoor history.” January 16, 2006, Meredith Hurt
The New York Times stated that we are “a campaign that promotes noble behavior and adoption of better values by everyone.” November 9, 2001, Stuart Elliott
Internet
This site combines elements from all parts of the Foundation’s media outreach. The 52 featured values allow visitors to read inspirational stories and quotes; view our television spots and see billboards related to corresponding values. Inspiring “Good News” stories are brought in each day from around the world. Subscribers can also receive “The Quote of the Day” and monthly “Good Newsletter,” via email. Our objective is to give visitors a variety of uplifting resources and to make them available to teachers, parents, and anyone interested in these positive messages.
This campaign may not change the world, but it can make a difference. After all, developing values and then passing them on to others is The Foundation for a Better Life.