The Foundation for a Better Life has produced award-winning public service television messages, which are designed to uplift viewers with positive values. Each message incorporates popular music to bring the messages to life. The commercials are now seen in over 200 countries around the world. They are also currently aired in Spanish and Portuguese in 20 countries throughout Latin America.
Some of the award-winning artists and writers who have donated their music to our campaigns include the Black Eyed Peas, Aretha Franklin, David Foster, Celine Dion, Jon Bon Jovi, Josh Groban, Diane Warren, Amy Grant, Kenny Chesney, Garth Brooks, Steppenwolf, Back Street Boys, Frank Sinatra and many others.
We appreciate the generous support of The National Music Publishers’ Association and are grateful for our strategic alliance with them. Some of the publishers and record labels who have contributed their music include BMG Chrysalis, EMI, Peermusic, Sony, Universal and Warner/Chappell.
Some of the networks which generously contribute airtime for our messages are ABC, CBS, FOX, NBC, Univision, Telemundo, CNN International, Discovery Channel, OTI, ION, Oxygen, OWN, HGTV, SPEED, Travel Channel, BET, Food Network, CW, USA, Sleuth, Bloomberg, National Geographic, Bravo, Real TV, DIY Network, Sorpresa, Telefutura, PBS, the Armed Forces Network and many other independent stations. We could not do what we do without them.
Our commercials are often played in movie theatres on lobby screens and on ahead of feature films. We greatly appreciate the generous support of Regal Cinemas, Cinemark, Edwards Theatres, United Artists Theatres, AMC Theatres, National Cinemedia and Cinema Concepts.
Billboards are an important component of the Foundation’s public service effort. These messages, depicting heroes of our time, are seen across America’s highways and on Times Square. Thousands of schools around the world also use our motivational materials to communicate positive values to youth.
The Outdoor Advertising Association of America has recognized the Pass It On campaign as “...the most successful public service campaign in the history of outdoor advertising.”
Some of the heroes we’ve featured include Muhammad Ali, Oprah Winfrey, Kermit the Frog, the Mona Lisa, Wayne Gretzky, Winston Churchill, Mother Theresa, Nelson Mandela, Gandhi, Albert Einstein, Shrek, Whoopi Goldberg, Mozart, the Wright Brothers, Jane Goodall and Michelle Kwan, plus many other remarkable individuals.
We appreciate the tremendous support of the Outdoor Advertising Association for America and its members, including Clear Channel, Lamar, CBS Outdoor, JC Decaux North America and Van Wagner Communications. In 2012, we were also able to post electronic versions of our billboards in London, thanks to the support of Clear Channel UK.
The Foundation produces radio PSAs based on individuals featured in the billboard campaign. These PSAs are distributed to several thousand stations and networks, including CBS, ABC, Clear Channel, FOX Radio and Premiere Radio Networks.
Our website provides visitors the opportunity to view TV commercials, billboards, stories and quotes, as well as interact with others sharing their comments and personal experiences relating to values.
Many of the features on our website are available in 11 languages, including English, Spanish, Portuguese, Chinese, French, Italian, German, Japanese, Arabic, Hebrew and Russian. We receive comments from individuals around the world expressing their appreciation for these simple reminders of the importance of values such as Courtesy, Honesty, Sharing, Courage and Determination.
We encourage you to share your own story, create your own billboard, nominate your Everyday Hero, find inspirational quotes... and Pass Them On. Each person has a unique story to tell—by sharing yours, we think you will find satisfaction as you see others draw courage, hope and perspective from your personal victories.
Thank you for visiting our website. We hope your visit adds to your day, and we appreciate whatever you may be inspired to share.