Getting To Know
The Foundation for a Better Life

The Foundation for a Better Life began as a simple idea to promote positive values. We believe that people are basically good and just need a reminder. And that the values we live by are worth more when we pass them on. Faq_top_shadow

About the Pass It On TV Spots

This idea, though small at first, began to grow. We started by developing public service television messages. Each one incorporates popular music to help life the messages and make them relevant to the audience. These TV spots are now seen in over 200 countries around the world. They are also played in Spanish and Portuguese in 23 countries throughout Latin America. The award-winning artists and writers who have donated their music include, David Foster, Celine Dion, Josh Groban, Diane Warren, Aretha Franklin, Randy Travis, Amy Grant, Kenny Chesney, Garth Brooks, Steppenwolf, Back Street Boys, Frank Sinatra and many others.

View all of our Television Spots

Click to watch Peer Pressure

About the Pass It On Billboard Campaign

Billboards have become an important component to the “values“ campaign. These messages depicting heroes of our time are seen across America’s highways and in Times Square. Thousands of schools around the world also use these motivational posters to communicate positive messages to youth. Some of these heroes include Muhammad Ali, Wayne Gretzky, Winston Churchill, Mother Theresa, Gandhi, Albert Einstein, Kermit the Frog, Shrek, Whoopi Goldberg, Jane Goodall, Michelle Kwan and a list of other remarkable individuals. The Outdoor Advertising Association of America has recognized the Pass It On campaign as “...the most successful public service campaign in the history of outdoor advertising.“

View all of our Billboards | Make your own billboard

A successful international campaign

The success of this campaign can be traced to the media and entertainment industries. Their invaluable support has enabled these messages to reach people around the world who, by their response, have shown a rekindled interest in the importance of values.

We have had the privilege of working with some of the finest creative people in the business—individuals who possess remarkable skills and a genuine enthusiasm for making a difference in the world. Their contribution has been immeasurable in developing messages that resonate in the hearts of viewers.

Our website began as a brief list of good values which has now grown into 75 featured values. We hope you will enjoy seeing the TV spots and billboards and listening to the radio messages and Podcasts. Also, please check out the many quotes and stories related to values. You can also view many of the features on our website in ten languages: Spanish, Portuguese, Chinese, French, Italian, German, Russian, Japanese, Arabic and Hebrew. We encourage you to share your own story, create your own billboard, read Good News and inspiring stories, and Pass It On. It is often inspiring to learn of struggles others have overcome as we face our own challenges. Each person has a unique story to tell and we think you will find that sharing yours will bring personal satisfaction as you see others draw courage, hope and perspective from your personal victories.

We receive comments from individuals around the world expressing their appreciation for these simple reminders of the importance of such values as Courtesy, Honesty, Sharing, Courage and Determination. Values do make a difference in our lives. They shape our decisions, help us make a contribution to society and inspire us to make our world a little better each day.

We offer these messages to provide good role models, better values and a better life. Thank you for visiting the site. We hope there is something here that adds to your day and we appreciate whatever you may be inspired to share.

Get Connected

Pass It On Downloads
Sign Up For Emails
Request Posters & DVD
Build Your Own Billboard

Start Something

Values on Campus! Start something on your College or University campus.

Awards + Recognition

See the awards our TV spots and billboards have received.

The Foundation for a Better Life began as a simple idea to promote positive values. We believe that people are basically good and just need a reminder. And that the values we live by are worth more when we pass them on.

VALUES.COM