Pass It On®

Explore the value of Encouragement

Winfrey billboard

Watch our Encouragement Video called ‘Concert’

See Other Inspiring TV Commercials

  • Pinata

    Piñata

  • Wet cement

    Wet Cement

  • Remember when

    Remember When

  • Neighbors

    Neighbors

  • Finish line

    Finish Line

  • Cafeteria

    Cafeteria

See The Entire Collection of Pass It On Videos

Encouragement Quotations

ENCOURAGEMENT
Find the good—and praise it.

Alex Haley

ENCOURAGEMENT
Correction does much, but encouragement does more.

Johann Wolfgang von Goethe

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Personal Stories About ‘Encouragement’

  • ENCOURAGEMENT

    When Life Gives You Lemons...

    When my friend Lesa was diagnosed with cancer I wanted to do something for her, so the first day of her treatments, another friend and I went to the hospital to spend some time with her. We bought her a small clown and named him Lemon-Aide. We gave Lemon-Aide to Lesa and told her he was to go with her to all of...

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  • ENCOURAGEMENT

    Volleyball

    We, the freshman class, were playing volleyball vs. the upperclassman last week. I'm not really an athlete so I just stood in the background and pretended to play. No one ever believed that I could do anything. We were tied and down to the game point. My crush Luke was the best server on the freshman team and was...

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  • ENCOURAGEMENT

    Concert

    I don't have a story to tell, but want to thank you for the ad on Fox TV which airs every morning. It was just on again and I got a lump in my throat again watching it. It shows a little boy playing the piano at a concert and the theme is Encouragement. I look forward to it every morning. What a wonderful way to...

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Stories About Everyday Heroes Who Portray ‘Encouragement’

  • Doris
    ENCOURAGEMENT

    Doris Parreno

    After having some cramping in her stomach, having a little blood come from her nose on a regular basis, and feeling tired every day, my friend Doris Parreno decided to go to the doctor for a routine physical. She had a mammogram and in November 2011 was diagnosed with breast cancer, Triple Positive, Estrogen...

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  • ENCOURAGEMENT

    Kim P

    My hero is my wife. I am a 41 year old colon cancer survivor. She did not let me feel like a victim, and her love helped me persevere. She was strong when I couldn't be. She gave me hope when I thought the worst. She let my cry, but didn't cry herself. It was only after my ordeal was over, did I understand how...

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  • ENCOURAGEMENT

    Darlene L

    My hero is my mother. After she and my father gave birth to their second son, they decided to become foster parents because they wanted more children but knew there were already too many children in the world without families. For over 40 years, they have cared for over 100 children! Why? She truly loved...

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Explore Another Value

APPRECIATION
IMAGINE
HONOR
ACHIEVEMENT
DETERMINATION
TRUST
RESPONSIBILITY
FAMILY
PREPARATION
EDUCATION
FITNESS
REACHING OUT
INTEGRITY
LIVE YOUR DREAMS
HELPING OTHERS
LITERACY
PRACTICE
SACRIFICE
DO THY BEST
KINDNESS
GENEROSITY
CIVILITY
BELIEVE
TEACHING BY EXAMPLE
OPPORTUNITY
SPORTSMANSHIP
COMPLIMENTS
GREAT MUSIC
EXCELLENCE
CONNECTING
DO YOUR PART
PURPOSE
MOTIVATION
LAUGHTER
STEWARDSHIP
CARING
OVERCOMING
FORESIGHT
MINDFULNESS
LISTENING
APPRECIATING NATURE
CHARITY
MAKING A DIFFERENCE
HOPE
FORGIVENESS
LEARNING
RESPECT
HEALTH
PEACE
CREATIVITY
INGENUITY
TEAM WORK
BELIEVE IN YOURSELF
DEVOTION
MENTORING
GRATITUDE
PATIENCE
COMMON GROUND
CHARACTER
PERSEVERANCE
VISION
LOYALTY
INSPIRATION
LEADERSHIP
VOLUNTEERING
UNITY
FRIENDSHIP
BEING THERE
PIONEERING
SERVICE
GRIT
GOOD EXAMPLES
SHARING
JOY
JUSTICE
LIVE LIFE
DEDICATION
INNOVATION
AMBITION
INCLUDING OTHERS
COMMITMENT
SPREAD YOUR WINGS
CONFIDENCE
COURTESY
CLASS AND GRACE
COURAGE
RIGHT CHOICES
DRIVE
GOOD MANNERS
SOUL
PASSION
RISING ABOVE
HUMILITY
SMILE
HONESTY
EQUALITY
PERSISTENCE
GIVING BACK
OPTIMISM
TRUE BEAUTY
LOVE
COMPASSION
STRENGTH
PARENTING
HARD WORK
COMPROMISE
ENCOURAGEMENT
Pass It On®

It is ok to live life one second at a time, other than one day at a time
Christina Denny, Puyallup, Wa

If you leave behind a single vestige of your passage - let it be encouragement. No single relic costs so little and has such worth. An act, a gesture, a helping hand. A positive word placed correctly can produce results unknown or realized in your time. The germination of a thought or an action in others can be produced years later on this invisible chain. Be secure with your words for they can both help and harm with exponential power. Your interactions can be devastating in their consequences,unrelated to your motives. Both self esteem and potential can fall victim to a misplaced word or action. Unknown accomplishments may go unrealized by self confidence misplaced. Be wise, that what is contained in others remains unknown and private,needing to be respected or left untouched. Your dealings should be free of self interest or intention. For like any contact the sensation will be unique for both. Rewards may be exclusive, never shared or directly tied. Let the best direction for your actions be as the Hippocratic oath commands “First do no Harm”
Russell Champlin, San Jose, CA

A life lived with courage includes a lifetime of encouraging others
Jennifer K, Washington State

Your commercial on Encouragement is fantastic...if only ALL commercials could be like this...Thank you!!!!
Patrice , California

Thank you!
Fay, Ohio

Temos que ser encorajados e encorajar as pessoas, acreditar no potencial do ser humano. We have to be encouraged and encourage people to believe in the potential of being human.
Anderson, Colatina - ES Brasil

Just saw your 'Twinkle, Twinkle' advert. Beginning had me cringing, as expected, but by the end I had a lump in my throat. Beautiful, much needed campaign. Thank you.
Joe, NJ

GREAT DAY, Thank you for the little boy at the piano. The word of "ENCOURAGEMENT" is 1 of the foundations our house will be built on with LOVE and INTEGRITY
Dan P., Cocoa,Fl

I appreciate your spot that reminds us to treat each other encouragingly. Alfred Adler said children need encouragement like plants need water. I think children are not alone in this.
William A., Minnesota

Never underestimate the impact that your belief and faith in someone can have on their life. That kind of goodness is so powerful that it, alone, can turn the tide of the world. Thank you so much for this beautiful organization and for inspiring me.
Christa, Pennsylvania

I would like you to show a video where a little school child is crying because of a little bully and a kind teacher stands up for him. Thanks for all you do for others. You are #1
Maria P, Miami, Florida

There is a very valuble class that i believe our president should implement in schools several times throughout the learning experience called Love and Logic. It teaches people how to handle situations and learn from them without the use of pain and put downs. We should all come together to put this in action in all schools today. These tools of encouragement are probably the most effective way to a better life.
Jana A, California

I just saw the spot on encouragement with the little boy at the piano. It left me with such a great feeling that the mastro took that moment to augment the feeling that the little boy was feeling. Thanks for such a positive spot.
Arlene Sanders, Raleigh, NC

At 71, I ignore most commercials on tv. When one of yours is on,I watch it. Keep up the good work!
Bert S, Florida

Encouragement (little boy at the piano)is the best ever! Never ceases to bring tears to my eyes, thank you...
Bill H., Colorado