Mechanic 14x48

Couldn't fix it, so I won't take your money.” Mike Masiello

About This Billboard

As the idea of this billboard campaign was being created, we wanted to focus on people who were making a difference in our communities. Around this same time, it just so happened that our creative director, Jay, took his car to have it repaired.

As Jay searched for an “honest” mechanic, Mike Masiello came highly recommended. Yet, after Masiello had spent nearly three hours trying to fix Jay’s car, he realized there was nothing he could do. The problem was unfixable.

Jay had suspected he might hear that news. Reluctantly, he asked how much the diagnosis was going to cost him.

Masiello replied, “I couldn’t fix it. I won’t take your money.”

As Jay stood there, in a small shop on Long Island, he knew that people like Masiello were exactly who we were looking for in this campaign. Everyday heroes.

Among his neighbors and peers, Masiello is known as the “Mother Teresa” of the automotive world. He’s an honest guy, making an honest living, and he never tires of helping those around him. But even beyond his local neighborhood, he represents the good at the heart of many people—a heart of integrity and honesty.

Integrity. Pass It On!

This billboard about Integrity features Mike Masiello; mechanic.

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Recent Comments

These are the people that need to be in the news, GOOD NEWS, everyday!!!!! Values are more powerful than anything else.
Diana, Florida

Thank you so much!!!!!!
Jj Kay, Usa

Got me interested, very honest man .... what would we do without these kind people!!
Marie, Alabama

I love these kind of people. Let this kind of being multiply through out the world. Thanks Mike for living life as natural but great. Your deeds are worth to be followed!you're really great men!
Peport P., Philippines

Hey, guys. When they first showed me the billboard, I was surprised. values.com What was it? So I looked online and found this site. Your comments have made me really and honestly happy. There's no other word for the euphoria I feel. Anyways, Integrity . . . There's a bit of it in everyone. Be yourself. Be you. Be a kind and good person.
Mike M., Long Island, Ny

Mike Masiello is an excellent model for our younger generation! I hope my students from 2A3, Greendale Secondary School, Singapore, will follow his example.
Colin Phee, Singapore

Integrity, like all these values or virtues are choices we all make every minute. The cost of holding values such as integrity can be very high when confronting those of no values. Still,Integrity, Honesty,Responsibility can not be tossed aside and picked up again casually. I wish more people understood this.
Cheryl, Danville,Il

I love us recognizing small, but powerful actions. I had a similiar experience just last week when I took my car in, his diagnostics and initial action plan didn't fix the problem and I knew he had put time and effort in it but he refused to let me pay him for the work he put in, knowing that a strong reputation will bring in more business. I know where I will be taking my car in the future!
Joshua, Clearlake

So refreshing to go on a website with wonderful uplifting comments! Integrity is sadly lacking in our communities and churches. All is not lost! Well done Mike. There are still some good people in the world! Also Kudos Mike! Your actions exemplify that wonderfully grand quotation from Samuel Clemens, "Always do right. This will gratify some people and astonish the rest."
Maddie , Omaha Ne

So refreshing to go on a website with wonderful uplifting comments! Integrity is sadly lacking in our communities and churches. All is not lost! Well done Mike. There are still some good people in the world!
Paula, Barbados

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