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Mechanic 14x48

Couldn't fix it, so I won't take your money.” Mike Masiello

About This Billboard

As the idea of this billboard campaign was being created, we wanted to focus on people who were making a difference in our communities. Around this same time, it just so happened that our creative director, Jay, took his car to have it repaired.

As Jay searched for an “honest” mechanic, Mike Masiello came highly recommended. Yet, after Masiello had spent nearly three hours trying to fix Jay’s car, he realized there was nothing he could do. The problem was unfixable.

Jay had suspected he might hear that news. Reluctantly, he asked how much the diagnosis was going to cost him.

Masiello replied, “I couldn’t fix it. I won’t take your money.”

As Jay stood there, in a small shop on Long Island, he knew that people like Masiello were exactly who we were looking for in this campaign. Everyday heroes.

Among his neighbors and peers, Masiello is known as the “Mother Teresa” of the automotive world. He’s an honest guy, making an honest living, and he never tires of helping those around him. But even beyond his local neighborhood, he represents the good at the heart of many people—a heart of integrity and honesty.

Integrity. Pass It On!

This billboard about Integrity features Mike Masiello; mechanic.

Pass It On

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Your Comments

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These are the people that need to be in the news, GOOD NEWS, everyday!!!!! Values are more powerful than anything else.
Diana, Florida

Thank you so much!!!!!!
Jj Kay, Usa

Got me interested, very honest man .... what would we do without these kind people!!
Marie, Alabama

I love these kind of people. Let this kind of being multiply through out the world. Thanks Mike for living life as natural but great. Your deeds are worth to be followed!you're really great men!
Peport P., Philippines

Hey, guys. When they first showed me the billboard, I was surprised. What was it? So I looked online and found this site. Your comments have made me really and honestly happy. There's no other word for the euphoria I feel. Anyways, Integrity . . . There's a bit of it in everyone. Be yourself. Be you. Be a kind and good person.
Mike M., Long Island, Ny

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