Couldn't fix it, so I won't take your money.” Mike Masiello

About This Billboard

As the idea of this billboard campaign was being created, we wanted to focus on those people that were making a difference in our communities. It just so happened that our Creative Director, Jay, took his car to have it repaired. Jay searched for an “honest” mechanic and Mike Masiello was highly recommended by the people that knew him well. After Mike spent nearly 3 hours trying to fix Jay’s car, he realized there was nothing he could do. The problem was unfixable. Jay suspected that news, and reluctantly asked how much the diagnosis was going to cost him. Mike simply said, “I couldn’t fix it. I won’t take your money.”

As Jay stood there, in a small shop on Long Island, he knew that people like Mike were exactly who we were looking for in this campaign. Everyday Heroes.

By his neighbors and peers, Mike is known as the “Mother Teresa” of the automotive world. He’s an honest guy, making an honest living, and never tires of helping those around him.

Integrity. Pass It On!

Pass It On®

Your Comments

Thank you so much!!!!!!
jj kay about 1 year ago from usa

Got me interested, very honest man .... what would we do without these kind people!!
marie over 1 year ago from Alabama

I love these kind of people. Let this kind of being multiply through out the world. Thanks Mike for living life as natural but great. Your deeds are worth to be followed!you're really great men!
peport p. over 1 year ago from philippines

Hey, guys. When they first showed me the billboard, I was surprised. What was it? So I looked online and found this site. Your comments have made me really and honestly happy. There's no other word for the euphoria I feel. Anyways, Integrity . . . There's a bit of it in everyone. Be yourself. Be you. Be a kind and good person.
Mike M. over 1 year ago from Long Island, NY

Mike Masiello is an excellent model for our younger generation! I hope my students from 2A3, Greendale Secondary School, Singapore, will follow his example.
Colin Phee over 1 year ago from Singapore

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