Integrity
About This Billboard
As the idea of this billboard campaign was being created, we wanted to focus on those people that were making a difference in our communities. It just so happened that our Creative Director, Jay, took his car to have it repaired. Jay searched for an “honest” mechanic and Mike Masiello was highly recommended by the people that knew him well. After Mike spent nearly 3 hours trying to fix Jay’s car, he realized there was nothing he could do. The problem was unfixable. Jay suspected that news, and reluctantly asked how much the diagnosis was going to cost him. Mike simply said, “I couldn’t fix it. I won’t take your money.”
As Jay stood there, in a small shop on Long Island, he knew that people like Mike were exactly who we were looking for in this campaign. Everyday Heroes.
By his neighbors and peers, Mike is known as the “Mother Teresa” of the automotive world. He’s an honest guy, making an honest living, and never tires of helping those around him.
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Live Your Dreams (Susan Boyle) -
Drive -
Believe -
Friendship -
Purpose -
Charity -
Leadership -
Preparation -
Stewardship -
Optimism (Michael J. Fox) -
Character -
Excellence -
Motivation -
Sportsmanship -
Giving Back -
Peace -
Live Life -
Love -
Devotion -
Confidence -
Ambition -
Inspiration (Norman Rockwell) -
Foresight -
Achievement -
Believe In Yourself -
Caring -
Class And Grace -
Commitment -
Compassion -
Courage (Muhammad Ali) -
Courage -
Dedication -
Determination -
Determination (Brooke Ellison) -
Hard Work -
Helping Others -
Ingenuity -
Inspiration -
Integrity -
Live Your Dreams -
Opportunity -
Optimism -
Overcoming -
Perseverance -
Persistence -
Rising Above -
Sacrifice -
Soul -
Strength -
Teamwork -
Unity -
Vision -
Volunteering
Your Comments
Ladies and Gentlemen, This is what the United States of America was formed on. I'm 16 years old, and I was addicted to drugs at age 12. I've now been clean for over a year and have a 3.9 GPA. Let this be your poster, Let this be your sign to strive for whatever it is in your life. Just do it.
Posted 4 months ago by Tanner E. from Dubuque, Iowa, United States
I find that compliance to sound moral has given a LOT of joy and appreciation of life! I can ONLY recommend it to others. Maybe there's a Heaven behind it. Cheers!
Posted 9 months ago by Terje L from Norway
All about being TRUE to oneself...!! By being True to oneself, we can win accolades.. Hats Off and Thanks for Inspiring Mike.!!
Posted 10 months ago by Vasudha from Kanpur, India
Wished all company's followed his creed.
Posted 11 months ago by Human Being from Earth
This billboard has been a source of encouragement to me since I first saw it in LaGuardia Airport in 2004. Thank you!
Posted 12 months ago by Miriam W from New York
It takes a lot to have integrity but this guy did it. Not everybody has this quality.
Posted over 1 year ago by Sebastian Andres V. V. from Chile, Santiago
It's hard to find such an honest character in today's world. I applaud Mike for his actions.
Posted over 1 year ago by Emily N. from Cairo, Nebraska
I am convinced that if we have such more and more Mikes in the world it would be a nicer place to live.. Thanks Mike. It really affected my life..
Posted over 1 year ago by Fnoase F. from Maldives
I'm glad to hear that my dad's not the only mechanic out there like this. We need more people who refuse to take money for something they couldn't fix, instead of charging a ridiculous amount for some reason or another.
Posted over 1 year ago by Bonnie H. from Georgia
Changed my life FOREVER AND EVER.
Posted almost 2 years ago by Isaiah C. from McMinnville, OR
So touching, I've never cried more in my life. It really touched me it changed my life forever and ever.
Posted almost 2 years ago by Michael M from Mcminnville,OR
I think it's good what they are doing and what they do to help the world to be a better place.
Posted almost 2 years ago by Mitchell M from McMinnville, Oregon
I can't imagine anything better!!!
Posted almost 2 years ago by M.S.C from Ohio
Go Mike Masiello! You're restoring my faith in people!
Posted almost 2 years ago by Kim M. from Virginia
It's easy to highlight the life of someone famous or recite a historical event or fact that's fairly common knowledge. But it is the "every day people," like Mike Masiello, that surround us and are living "here and now" that are equally significant. They remind us that those traits we've learned to admire and that truly are important for the good of mankind are STILL alive and well.
Posted over 2 years ago by Ben G. from Memphis, Tennessee USA
I agree - this billboard shows us that every day brings an opportunity to do the right thing. Bravo, Mike!
Posted almost 3 years ago by Sarah R. from New York, USA
Mike is truly an inspiration, thank you for calling attention to him, and I am sure there are many more Mikes in this world. I have been reading the billboards in order and Mike was the 23rd but the first one I had never heard of. Thanks Mike for making this world a better place.
Posted almost 3 years ago by Bridget M. from Massachusetts, USA
These are the people who inspire the most -- ordinary, fame-less men and women who do what's right because it's right and not because anybody is watching. A call to goodness from the common man is the most powerful of all.
Posted about 3 years ago by Brittany E from
I loved this billboard the first time I saw it! Bravo, Mike, for your honesty and bravery to do the right thing! You are a great role model for all of us in the service industry.
Posted over 3 years ago by Susan B. from New Berlin, WI