TV Commercials
Deli Smaller_play
Deli
:30 seconds
Light Smaller_play
Holding The Light
:60 seconds
Basketball Smaller_play
Basketball
:60 seconds

Send an Ecard

Everyday Heroes

Next TV Commercial:
Reach
Reach
Loading the player ...
Top_shadow
 
Views: 50,648
Related Values: Teaching By Example  Learning  Opportunity 

About This Video

FBL chose a teacher as the "hero" in this spot, because every day they are doing remarkable work to teach children all over the world. In many ways their "heroics" are unsung, and this spot's objective was to sing their praises. The director wanted a warm look for the spot that would be reminiscent of the tone in the movie October Sky. During filming, the crew shot so as to create that look through the lens. In post-production, the director, cinematographer and editor changed the coloring to give the desired effect of warm light. This made for a much more intimate setting and feel. The art directors were also responsible for re-decorating the classroom to give it the desired look -- they hung up the alphabet, artwork, bulletin boards and even painted the walls! The crew also had to put everything back to normal after the filming.

Everyday_heroes_1 Everyday_heroes_2 Everyday_heroes_3 Everyday_heroes_4

Video Transcript

MOTHER (in letter, V/O): Dear Mrs. Crandall – It’s easy to get so busy, we can forget there are others who need our help…
MUSIC: Some people have eyes to see, a friend in need of help…
TEACHER: Let’s work on your reading, OK?
MUSIC: Some people have ears to hear the cries of those in need…
MAX (reading): …the umpire said “You’re safe.” The end.
TEACHER: Good job, Max! Thanks. Vanessa, you’re next.
MUSIC: They show us how much they care with quiet, simple deeds…
MUSIC: Everyday Heroes, livin’ in your neighborhood…
TEACHER: I’m really proud of you.
VANESSA: Mama!
MUSIC: Everyday Heroes, livin’ in your neighborhood…
MOTHER (in letter, V/O): By taking the time to help my daughter read, you’ve become her hero…and mine.
MUSIC: Everyday Heroes…
SUPER/ANNCR: Make a Difference…Pass it On. A message from The Foundation for a Better Life.

Join the discussion

Have something to say? Tell us what you think.

0
chad s 14 days ago from
this video is such a cool video and so is the pass it on progam
1
Alicia 11 months ago from Argentina
It's really a nice job. I wish all of us "worked" as this teacher,with love and responsibility. We don't have to forget that there are people with feelings.
2
millie emerson over 1 year ago from washington
beautiful song
3
Brandon over 1 year ago from Virginia
The messages in these video spots are so inpsiring! I would love to see these as part of the curriculum for all school children. Too many people these days are living in a world of entitlement and live their lives assuming things will just come for free. These messages talk about responsiblity, which is never talked about in today's politically correct America. Bravo for your work and please, please keep it up!
4
Kimberly A over 1 year ago from 14499 Begonia Drive, Victorville CA
I think this video will teach a lot of people that taking the time to teach a child could rreally change them.
5
Rachel A. over 1 year ago from Denver, CO
The song is "Everyday Heroes" by Brooks and Dunn.
6
Allison D. over 1 year ago from Burnsville, Minnesota
My favorite, I love seeing these commercials...it just warms my heart.
7
Charlie L. over 1 year ago from Acworth, GA
Who is singing the background music on this spot?
8
Fred P over 1 year ago from Huntley, IL
Love this and all of the "pass it on" spots. Keep up the good work
9
Sakina over 1 year ago from Morocco
I love the video, it's very inspirational. I'm a teacher and it really made me love my job.
10
S Parker over 1 year ago from Benton, KY
I love this commercial and the song you chose to compliment it.
11
Armando C. almost 2 years ago from Yorba Linda, California
This is great!
12
Leizel Igbalic almost 2 years ago from Davao, Philippines
I love it! I'm inspired to go on in my ministry of teaching.
13
Jineil H. over 2 years ago from Virginia Beach, VA
This I can appreciate very whole heartily. My son has made such a tremendous amount of progress over the year because his teachers care and even go out of their way to help just the same! Thank you for sharing this!
14
Caleb S. over 2 years ago from Dayton, Ohio
If you can read this, thank a teacher.
15
Connie P. about 3 years ago from Chula Vista,CA
These are the REAL heroes that almost never get the due admiration!!
16
Matthew M. about 3 years ago from Miami, Florida
Yes, true these people are here to help kids to help themselves using all their time to invest in kids instead of staying home and watching TV. I like it.
17
A.J. over 3 years ago from NJ
Thank you for this one. I have to agree that teachers are unsung heroes. Sometimes, even the teachers you "hate" help you, without you even knowing, they've changed who you are. I've found that many of my teachers end up my best friends.
18
almost 4 years ago from
I completely agree with this ad. Everyone deserves not only the presence of those who are around them but their attention.
19
Tetteh, A almost 4 years ago from Winslow, ME, USA
If only we can see through the problems of others and hear what problems they have, that would certainly show how much we care for those in need.... I love the song: "Everyday Heroes" beautifully sung.
20
Manny C about 4 years ago from New Jersey
My eyes got quite watery just watching this ad. Most of us have had one or two teachers who have gone the extra mile to help us with some assignment or personal problem. Why teachers are not appreciate more is still a mystery to me.
21
Rory K. over 4 years ago from Orlando, Florida USA
This is a wonderful message for all the heroes in our everyday lives. My heart goes out to our teachers and their unwavering dedication to teaching our young.
22
Deirdre H. over 4 years ago from Ohio, USA
Oh!! I LOVE this song and will stop EVERYTHING, to go watch this spot on TV when this song is on!
23
Ben almost 5 years ago from Colorado, USA
The song title is "Everyday Heroes" by Brooks & Dunn written by Senetor Orrin Hatch/Janice Kapp Perry. The song is only available from Salt Lake 2002: Light Up The Land (Olympic Winter Games)
24
Ben almost 5 years ago from CO
I like the song too..I search for a long time and found out that the song's title is "Everyday Heroes" by Brook and Dunn. Very hard to find. I'm still trying to find the song.
25
almost 5 years ago from
"Everyday Heroes" by Janice Kapp Perry
26
Donna P. almost 5 years ago from Georgia, USA
What an inspiration for all educators, who like me, believe teaching is the most remarkable journey anyone could ever imagine!
27
reema almost 5 years ago from
Wonderful to watch.
28
Justin S. almost 5 years ago from Shreveport,La.
Please, can you help me in finding out who this artist is? I love this message and truly love this song!Thanks so much.
29
Jung-in Kim about 5 years ago from
I love this message! What a TV spot! Very heartwarming! Please let me know the song title and the singer.
30
about 5 years ago from
I agree on the song. Where can I get/download, or ???
31
about 5 years ago from
Can you tell me who sings this song and who sings it? I totally love this song and would like to buy the cd.

Add a comment





 

Start Something

Values on Campus! Start something on your College or University campus. Get_started_button

Awards + Recognition

See the awards our TV spots and billboards have received. View_awards