About This TV Commercial

Before the filming of "Locker," the director asked the young men and women in the cast: "who do you most identify with, the bullies or the boy who gets his books knocked out of his arms?" Almost everybody said they identified with the student who was being bullied. This indicates how widespread school bullying is.

The young female actresses in "Locker" also talked with the director about the differences between girls and boys when it comes to bullying. This discussion later inspired the idea behind "Cafeteria." It was a hard spot to film, not technically, but because the crew watching the filming sympathized with the boy being bullied. During the scene where the young man is picked on, many people working on the spot felt a sinking feeling in their stomachs, "like you'd had something bad for lunch." That the scene touched the cast and crew that much is indicative of how relevant the message is to all of us.

Almost everyone who worked to make "Locker" had witnessed acts of bullying firsthand, and was able to relate to the situation. Some had even seen people step in to help others out in situations where they were being bullied. "Locker" models a positive example of reaching out to someone else in need. It also positions the athlete in the spot as part of the solution - not part of the problem.

BOY: Hey Travis…
BOY: Get some friends, loser!
HELPFUL BOY: So, are you all right, man?
TRAVIS: Yeah.
HELPFUL BOY: Let me help you out.
TRAVIS: Thanks.
MUSIC: Lean on me, when you’re not strong, and I’ll be your friend.
HELPFUL BOY: See you around.
TRAVIS: Yeah.
MUSIC: I’ll help you carry on…
ANNCR/SUPER: Character…pass it on. A message from The Foundation for a Better Life.

Character. Pass It On!

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Recent Comments

Missing
I feel it would have been better if the athlete stayed with the kid and invited him to join his friends. The kid was still alone and probably still felt terrible. I see a lot of "popular" kids do little nice things that they are taught as student body officers or what not, but they are not really sincere. I don't see a lot of sincerity in the video and they are not really including the other student. It is not only popular kids that can be allies. Maybe it is just the culture in my area, but there are a lot of passive aggressive people who pretend to be nice, but they don't really include you and don't make you feel like you belong in the community.
aubrie.ramos
Centerville, Utah

Just an awesome commercial bottom line. It is very touching
Chris Sisco, Taylor

Thank YOU
Dominic, Jacksonville, Fl

I adore this website - its so usefull and helpfull.
Fernando, My Spouse And I Stumbled Over Here By A Different Page And Thought I Should Check Things Out. I Like What I See So I Am Just Following You. Look Forward To Looking At Your Web Page Yet Again.

Iv been bullied constantly since I was young still do now that im 19 but I think the bullying has made me a stronger person
Lucymaria, Donegal

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