Before the filming of "Locker," the director asked the young men and women in the cast: "who do you most identify with, the bullies or the boy who gets his books knocked out of his arms?" Almost everybody said they identified with the student who was being bullied. This indicates how widespread school bullying is.
The young female actresses in "Locker" also talked with the director about the differences between girls and boys when it comes to bullying. This discussion later inspired the idea behind "Cafeteria." It was a hard spot to film, not technically, but because the crew watching the filming sympathized with the boy being bullied. During the scene where the young man is picked on, many people working on the spot felt a sinking feeling in their stomachs, "like you'd had something bad for lunch." That the scene touched the cast and crew that much is indicative of how relevant the message is to all of us.
Almost everyone who worked to make "Locker" had witnessed acts of bullying firsthand, and was able to relate to the situation. Some had even seen people step in to help others out in situations where they were being bullied. "Locker" models a positive example of reaching out to someone else in need. It also positions the athlete in the spot as part of the solution - not part of the problem.
BOY: Hey Travis…
BOY: Get some friends, loser!
HELPFUL BOY: So, are you all right, man?
HELPFUL BOY: Let me help you out.
MUSIC: Lean on me, when you’re not strong, and I’ll be your friend.
HELPFUL BOY: See you around.
MUSIC: I’ll help you carry on…
ANNCR/SUPER: Character…pass it on. A message from The Foundation for a Better Life.
Thank you so much for a great commercial. I know several people who have felt this way. I remember one time in 7th grade that a kid tripped me in the hallway and I fell, hurting my knee on the hard hallway floors. I never understood why people had to act this way. It just makes them look mean and not very smart. I posted this commercial onto my Facebook account in hopes it will be passed on. Thank you again.
Nicole 6 months ago from Pittsburgh, PA
bullying is not cool the bully cause the think the got powerover us.but the dont .iam tired of bullying cause me and others get bullyed alot but if we stand up for each other we will stop bullying!
carley 6 months ago from buckley
Some people think just because their "popular" they can bully people around! That's why there are people like us who stand up for each other
Nancy 7 months ago from CA
TRUE LEADERSHIP IT IS....WHEN ONE STEP OUT OF HIS POPULARITY AND COMFORT ZONE TO STAND FOR "WEAK" AND GIVE THEM REASON FOR LIVING ...AM INSPIRED
SELORM 7 months ago from GHANA
How sweet. I wish I were at the movie to help out. Or if I were one of the mean juniors, I should not be making fun of Travis like that.
Connie R 8 months ago from California
This add immediately bought tears to my eyes. Stand up to bullies together, bullies are cowards.
Helen Gregory 8 months ago from Melbourne Australi
I like it.
Zion 9 months ago from Canada
When people bully other people its because their self esteem is lacking and in this way they think it will make them the hot item. We need to take a stand against bullying!!!!!!!!!!!!!!!
Lena Davis 9 months ago from North Carolina
i am 12 years old and our teacher showed us this video. i love it. i will never stand around watching some one get bullied any more.
nada 9 months ago from windsorlocks,CT
I cried when I saw that video it was so amazing it just shows that there are good people in the world. I wrote a poem that i thought was alright. The world can't end now live life to the fullest don't stop till it does :)
Clarissa Flores 10 months ago from Pecos TX
Such a realistic scene with a beautiful outcome! I was the one bullied and ignored... to think: a Popular person would have paid attention to me like that? I can pretend to feel that experience... like it would have made a tremendous difference in my self esteem! I feel lucky to be where I am at today, because, I could have been in a whole lot worse situation because of scenarios like that if I wasn't given a gift of meeting a special person who made my life special to where I can forget those types of situations in high school. It was a horrible life to put a teenager through! As happy as I am today... I still feel those moments. So to all you people out there going through situations like this... IT DOES AND CAN GET BETTER! It did for me... I hope it does for you too! Life can be the best and I hope the BEST for you all!
Kathy 11 months ago from SouthEast Oklahoma
This video is so inspiring.
Brailynn 11 months ago from PA
I think there should be more antibullying videos showing students helping the bullied student. I was bullied in grade school because I was "different" (I won't say what). I know what it feels like.So, when my very popular daughter was bullied in high school, her older brother appeared on the scene. She said," I have 4 older brothers and this is the smallest one!". No one bothered her again.
Carol Lee 11 months ago from San Antonio, TX
WOW! reminds me of grade school on the bus I was being picked on by a bigger kid, and another guy younger than the bully stood up for me. They got into it and the bully sucker punched the good guy. I went to see if he was ok,he was crying, he told me not to worry. "He's not picking on you anymore".
Will 11 months ago from Iowa
I think that all schools should see this video. That would make schools a better place.
Zach 11 months ago from Utah
Thank you , Thank you and Thank YOU !! Your foundation is Awesome !
Lori Ross 12 months ago from Utah
In this video, when the guy helps the other guy, I can see that the girl was thinking " why didn't I help?"
Cameron Herauf 12 months ago from Concrete, Washington
I can really relate to this. This is a great video!
Cameron Herauf 12 months ago from Concrete, Washington
Awesome commercial!! Show it in school and love the quote~"Character, pass it on."
linda 12 months ago from new hampshire
Just saw this commercial. GREAT COMMERCIAL!!!! We need more like that on TV. My 7 year old son likes it too and said that he would never want to be the boy in the red shirt, but be the cool kid in the red jacket. Love it :0)
Tracey F about 1 year ago from SC
Awesome video! I wish everybody in the world would see this.
Hazel M about 1 year ago from Seattle, WA
Two thumbs up!
Innocence Ramirez about 1 year ago from Georgia
I think the fact that the "jock" being the one to help out the kid, was a great contrast. Usually it is the athlete who is the one who is portrayed as a bully.
Abri Ciabattari about 1 year ago from Fayetteville, Arkansas
I think it was sweet!
breannia hamilton about 1 year ago from owensbor ky
I think it was awesome for the football player to step up and help!
ghoulia about 1 year ago from owensboro
This is amazing :) pay it forward!
Natalie about 1 year ago from Georgia
This happens very often against unpopular kids. Glad Values pointed this out. So be kind and stop bullying.
John about 1 year ago from NY
I hope that schools will use "The Locker" as a way to help students break out of cycles of bullying and being bullied. This could easily be the core of a writing unit, for example. The video is very moving, as other posters here have said.
Gloria about 1 year ago from Arizona
My son is a 6'4" 200 lbs. high school football player. I watched this video with him and told him that behavior like that of the athlete in this commercial would make me happier than anything he could ever accomplish on the football field. Thanks for producing this.
Mike R over 1 year ago from Indiana
I love this video! I think everyone should be like this guy!!! I hate bullies! I think bullying should stop!!!!! Help others if there getting bullied stand up for them!!!!
Jessalynn over 1 year ago from Santaquin,Utah
Giovanni e over 1 year ago from usa
An excellent video, nice and short but getting the message across perfectly well, without being over-emotional or corny.
What I personally approve of is the portrayal of the jock as a fundamentally decent kid, concerned about others - as most of these sporty, popular kids actually tend to be. While there can be a stereotype of a victim of bullying there can also be stereotypes of the perpetrators and this video takes a more intelligent and imaginative approach.
Christian Morris over 1 year ago from Dublin, Ireland
Ariane over 1 year ago from SoFla
Very awesome, as well as very well-written, too. I like it. And bullying is a very realistic subject- especially in fictional stories and fanfiction as well. If it were up to me, I'd rather be like the jock who helped Travis pick up his books after they were knocked out of his hands by the bullies.
Abigail W almost 2 years ago from United States
This helped me alot with my homework. I learned that bullying can hurt a lot of people and it's not okay to bully other people because I wouldn't want anybody to do that to you. I also learned that somebody will always be ther to help you. STOP BULLYING...
keyara A almost 2 years ago from inglewood
Thank you for this wonderful commercial spot. We may not be able to control the bully but we can control what we do in response. We can commit to be the one that picks up the books and befriends the one being bullied.
Kim almost 2 years ago from American Fork, Utah
I cried when I saw this commercial. My son has just recently gone through bullying at school. It started with a group of boys knocking his books out of his hands. Then, esclated to punching and other things until my son was too scared to return to school.
THANKS!!!!! so much for creating this commercial and others like it!!! Keep it up! I wish schools would take bullying serious. Having a "policy" isn't enough---administration needs to TAKE ACTION.
Concerned Parent almost 2 years ago from USA
When you represent your school it's not just on the field. Always do "the right thing" because you don't realize how many students look up to you and your actions are noticed. That Letterman jacket comes with responsibilities.
Hugh almost 2 years ago from Missouri
Best commercial I've seen!!!
Marty almost 2 years ago from California
This is the new topic of the 21st century-bullying. We need to have more jocks like that man who helped out the little guy.
Bob almost 2 years ago from Portsmouth NH
This is a wonderful video. Schools should really show this video to their students. I wish more people were like the helpful boy. It would make our nation so much better.
Alexia Marie about 2 years ago from Viborg, South Dakota
I LOVE this commercial!! I will never understand how people can be so cruel to another human being and then laugh about it. How low does your self-esteem have to be to find any kind of pleasure in treating other people like they are garbage??
Tracy S about 2 years ago from Louisville, KY
It is talking about being nice to other people.Some don't even care of being nice.They're just being a big mean loser to another person. I wish that there was nobody who's mean. It is sad to see people that's pushed.
Michelle S. about 2 years ago from Fontana ca.
I have to say I love this commercial xoxo The first thing I did was show my son, I told him to be like the Captain of that team and then I thanked him......I thanked him for being who he is because he is not afraid to stand up to bullies and protect someone who is being bullied...he's 10.....at any age they get the concept of being a captain of a team or a leader for his friends. Thank you for such a great video to show my son and to teach him and remind him of his "values".
Sandra C about 2 years ago from Onaping, Ont
THESE COMMERCIALS HAVE GREAT SHOWING OF RESPCT AND SHOWING GREAT OWNERSHIP OF.......
FAT.FROM.OLDSCHOOL/ over 2 years ago from GRADY.H.S.
When I saw this video it made me want to cry. I've been bullied before and I always felt like I should fight them or say something mean back but I didn't do those things because deep down I knew it was best to ignore them. I try to always stay above the influence.
Christie over 2 years ago from California
every time I see the commercials from the foundation for a better life they touch my heart. All the commercials make me think about how wonderful the world would be if everybody did the right thing 24/7. I used to be the bullied kid at school and I understand how the guy from the commercial feels, I'm really proud and happy to see that there is a foundation that is training to change the world by sending such an inspirational messages to the youth!
salvador over 2 years ago from california
I love how you try to stop bullying. It's affecting kids like me all over the world. :)
Michelle over 2 years ago from Moraga
I just love all of these commercials! Usually this kinda commercial doesn't do anything for me, but the ones by the Foundation really do touch hearts including mine! I love the basketball one and the purse one because that just shows that you should just reach out and be honest and help!:)
Kady Wilson over 2 years ago from Alabama
Amazing! You have touched my heart!
Destiny about 3 years ago from South Carolina
I love this commercial! I think every one should see this, it's very inspirational.
Starr about 3 years ago from School
Wow, what an impact one person can make. The athlete who helped out probably influenced 20 more kids who watched his actions. MONEY! Loved it.
Barry about 3 years ago from Huntington Beach
I absolutely LOVE YOUR TV Spots. They ignite a fire within that reminds us that it's the small things that can actually make a huge difference. I am a Director of a new Non-Profit Organization and I have already started referring Teens and others in the profession to your web-site. I absolutely love what you all are doing through your TV Spots and Website.
Amber W. about 3 years ago from Cordova, TN
I want my son to grow up to be like the hero in this clip. All star atheletes should take it upon themselves to step in and do the right thing when someone is bullied. They have the power of being admired. They owe it to all of us to also shine outside of their sports arenas.
Anke, Z. about 3 years ago from Spring Texas
Your TV spot moved me to tears. I only wish we could broadcast this in all of our schools to show that it wouldn't take much to make a difference. A small act of kindness can encourage others to do the same...let's stop the bullying!!!
Teresa H. about 3 years ago from Mifflinburg PA
Just watched the "Reaching out" ad on TV, of the girl being spurned ,
Ngwasi M. C. about 3 years ago from Bamenda - Cameroon
I have seen this on TV and It's just such a wonderful message that we have to "Pass It On" =}
AlfonseG over 3 years ago from Belize
GREAT!!! I just wanted to stand and applaud when I saw this in the theatre.
Evelyn, S. over 3 years ago from Virginia
These TV spots - they just touch my heart every time. They help me and other people to do the right thing. I love them. I know to pass them on. Also I get bullied and it must stop! Everyone should take these TV spots to heart.
Paris,M over 3 years ago from Los Angeles
I love your TV spots. As a parent and a high school teacher, I think they remind us how little gestures can go a long way to touch the lives of others. I see your spots often on cable news stations. When I asked my sons if they have ever seen these spots on the channels they normally watch they said "no". Please consider airing your spots on channels that attract 10-18 year olds.
Barbara S. over 3 years ago from Maryland
This shows that our children must stop this bullying. My son was bullied and he fought back peacefully. This is a wonderful foundation and it should continue to educate (CHILDREN AND ADULTS, adults do things like this too,)in years to come.
Harold F. almost 4 years ago from Millburn, NJ
I definitely relate, except there were no "Clark Kents" coming to my rescue, only more bullies on the horizon. If only this happened more in real life, it could change lives.
Doug C almost 4 years ago from Melbourne, FL
I love it! This one is the best. I have totally had that happen well not in that setting though. I was getting teased every day at school for whatever/everything and had no friends whatsoever and was a good person to pick on and like a "bad" person or whatever else they called me, ect. When all of a sudden an sixth grader while I was in fifth grade walked up to me and I had no clue who this was and it was a male even! He asked if I was okay and I was crying and asked if I wanted to join him and they were just plain bullies and were mean to every one. Every day I was miserable all of a sudden he would show up out of no where, like an angel! :D He would cheer me up and make me laugh then leave. I later found out he was popular even! Also what was even funnier was when I wanted to thank him and was happy I could never find him. His name was . . . Nick. Thanks. I never got to thank you. I appreciate it a lot!
Ashley W. about 4 years ago from California
I have watched this video so many times. I have helped another in such a situation. But I want others to live by this value. What a world it would be...just imagine.
Puja Pandya about 4 years ago from Laurel, MD
I can't watch Locker without crying, I have three kids and have told them that if they would strive to act as the nice role model guy did I could die a happy woman!
Barb M. about 4 years ago from Montpelier, VT
Wow, this one tops them all. It reminds me of times when an unlikely young male popular student reaches out to a gay or bullied student. And once one person reaches out, others are likely to follow their example. I keep looking at the body language of the athlete's companions to see if they got it. I really really like this spot.
Michael M over 4 years ago from Northern CA
I will be sure to share this video with students in September!
Lisa T. over 4 years ago from Emerson High School, NJ
Of those that I've seen, this is by far my favorite of your TV spots. It never fails to bring tears to my eyes as the boy in the varsity jacket joins the other boy in picking up his scattered papers and books (especially since the music - with your perfect choice of song - begins at that moment). What a beautiful, inspiring look at the connections that can be forged, the lives that can be changed, and the example we can show others when we choose to do what's right.
Mary Rose M. over 4 years ago from Mooresville, NC
I love this video... actually this is the video I saw on TV that made me curious about this website. This is great, very inspiring and very true. Character is indeed very contagious.
Edriane L. over 4 years ago from Pasay City, Philippines
I use to be mean to throw peoples notebooks and stuff but not until they started doing it to me and now I know how it feels so I don't do it anymore and it be better if no one does it to anyone because then it can hit you back and trust me you wouldn't like it every single day also when you see someone doing it to someone else have courage and tell them to stop also if you see someone doing it to someone else at least try to help that person to pick up there note book or something.
Jose D. almost 5 years ago from Miami, Florida
I must confess this is so well done that it makes me get a lump in my throat, even now.
It illustrates so well that character is also your greatest strength.
Edmund Berke would have agreed.
I also am glad that you chose to use the original Bill Withers classic song, "Lean On Me."
He was talking about exactly this kind of thing when he wrote that song, as a tribute to the West Virginia coal mining town he grew up in.
Thank you so much, and keep this spots coming!
Scott C. about 5 years ago from New Castle, Indiana
That brought me to tears. It is so powerful and the song just adds to it.
J about 5 years ago from
20 seconds of WOW!!!
My students related to its message.
Coleen K. about 5 years ago from Clarksville, Arkansas
I'd like to see changes in people when they watch this spot, but some people do not change and when you are a kid or a teenager you should be living your best years in your life, not your worst. I'm really sorry for people who are being bullied, but this spot helps a lot.
John K. about 5 years ago from NY, USA
This one that I want to show to my clients - youth who have been bullied, youth who are bullying - its very powerful in such a simple way. I love that you all chose the athlete to be the one to stop and help. Well done.
Bev M. about 5 years ago from Canada
My two young sons are very big and athletic for their ages. They may well become popular "jocks" one day. I have shown them this commercial several times now, to remind them of the kind of young men they need to become. Thank you for creating this beautiful depiction of this principle that I am trying to teach.
James over 5 years ago from Logan, UT
I love this commercial! If we all stay in certain groups to be cool we won't get anything done. Imagine how much we could get done if we come together and quit bullying.
Sasha B. over 5 years ago from Elderado springs, CO
I am an administrator in a large high school. Unfortunately, there is bullying that goes on. However, there are many young people who will step up and intervene, just like the young man in the video. It gives me hope for the future.
Chad W. over 5 years ago from Utah
"LOCKER" is my very favorite TV spot. I wish I could get a copy of it for my own personal use. Really hits home.
Marvin D almost 6 years ago from Portland, Oregon USA
I LOVE LOVE LOVE this song! Lean On Me is the BEST song ever! It fitted the commercial perfectly! I always see this happening at my school. I always help, but I never mean it. I now realize it's a opportunity to truly help a friend and make a new friend!
Mariah W. almost 6 years ago from Dallas, TX
I tivo'd this when I saw it and had my junior high school aged sons watch it with me. I often tell them, do the right thing because it's the right thing to do. Your TV spot so adequately painted that picture for me, Thanks!
Shaun W. about 6 years ago from La Mirada, California USA
I've been both positions. Thanks for showing both views.
BpRt. about 6 years ago from Lehighton, Pennsylvania USA
This spot almost brings tears to my eyes when I watch it. It's so nice! And this site is amazing. Keep doing what you do FBL!
Maria P. about 6 years ago from North Carolina
This spot should be shown to every kid in junior and senior high school!
Paul T. about 6 years ago from Toms River, New Jersey USA
I absolutely love your TV spots and always encourage my kids (and others) to watch and live by what they teach! Thank You
Obin P. over 6 years ago from Talent, Oregon USA
What a wonderful message conveyed so well. It shows that the truly strong person stands up for EVERYONE, without caring about winning a popularity contest. What a gem! Thanks so much.
Scott C. over 6 years ago from New Castle, Indiana USA
I love this commercial! I am showing it to kids and talking about thier power to be a good influence/role model even when it might not be cool.
Griselda S. over 6 years ago from Colorado, USA
I just love this commercial! I know there are lots of kind people in this world =)
Solange S. over 6 years ago from Brazil
That was so nice of that boy to help him with his things. He is a really nice young man--I hope that we are all that way.
Ashley C. over 6 years ago from Houston, Texas USA
I love this one! I have a lot of small friends that get picked on and they come to me if they need help.
Kelso over 6 years ago from Ohio, USA
This touches my heart so deeply. My son is small and was picked on unmercifully in school by other students and also teachers. I was unaware of this at the time, but I remember one day he asked me
"Mommy, why did you have to have me small?"
Dee C. over 6 years ago from Pittsburgh, Pennsylvania USA
Haha, wow. I love this =D
Micah N. over 6 years ago from Valparaiso, Indiana USA
I love this commercial! Very inspirational. :)
Matt H. over 6 years ago from Perryville, Maryland
I got tears from watching this. So beautiful! It truly gives inspiration.
Love your work!
Aleks Tre over 6 years ago from Norway
Thank you for doing something to make a difference. These spots - this one in particular - are absolutely wonderful. Thank you so very, very much for "modeling" a better way.
Larry almost 7 years ago from Ogden, Utah
Absolutely Wonderful! Something every person in the world should see. You have touched my heart.
Rachel S almost 7 years ago from Ontario, CAN