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Views: 139,398
Related Values: Leadership  Rising Above  Reaching Out 

About This Video

Before the filming of "Locker," the director asked the young men and women in the cast: "who do you most identify with, the bullies or the boy who gets his books knocked out of his arms?" Almost everybody said they identified with the student who was being bullied. This indicates how widespread school bullying is.

The young female actresses in "Locker" also talked with the director about the differences between girls and boys when it comes to bullying. This discussion later inspired the idea behind "Cafeteria." It was a hard spot to film, not technically, but because the crew watching the filming sympathized with the boy being bullied. During the scene where the young man is picked on, many people working on the spot felt a sinking feeling in their stomachs, "like you'd had something bad for lunch." That the scene touched the cast and crew that much is indicative of how relevant the message is to all of us.

Almost everyone who worked to make "Locker" had witnessed acts of bullying firsthand, and was able to relate to the situation. Some had even seen people step in to help others out in situations where they were being bullied. "Locker" models a positive example of reaching out to someone else in need. It also positions the athlete in the spot as part of the solution - not part of the problem.

Locker_1 Locker_2 Locker_3 Locker_4

Video Transcript

BOY: Hey Travis…
BOY: Get some friends, loser!
HELPFUL BOY: So, are you all right, man?
TRAVIS: Yeah.
HELPFUL BOY: Let me help you out.
TRAVIS: Thanks.
MUSIC: Lean on me, when you’re not strong, and I’ll be your friend.
HELPFUL BOY: See you around.
TRAVIS: Yeah.
MUSIC: I’ll help you carry on…
ANNCR/SUPER: Character…pass it on. A message from The Foundation for a Better Life.

Comments

Have something to say? Tell us what you think.

Clarissa Flores 23 days ago from Pecos TX
I cried when I saw that video it was so amazing it just shows that there are good people in the world. I wrote a poem that i thought was alright. The world can't end now live life to the fullest don't stop till it does :)
Kathy about 1 month ago from SouthEast Oklahoma
Such a realistic scene with a beautiful outcome! I was the one bullied and ignored... to think: a Popular person would have paid attention to me like that? I can pretend to feel that experience... like it would have made a tremendous difference in my self esteem! I feel lucky to be where I am at today, because, I could have been in a whole lot worse situation because of scenarios like that if I wasn't given a gift of meeting a special person who made my life special to where I can forget those types of situations in high school. It was a horrible life to put a teenager through! As happy as I am today... I still feel those moments. So to all you people out there going through situations like this... IT DOES AND CAN GET BETTER! It did for me... I hope it does for you too! Life can be the best and I hope the BEST for you all!
Brailynn about 1 month ago from PA
This video is so inspiring.
Carol Lee about 1 month ago from San Antonio, TX
I think there should be more antibullying videos showing students helping the bullied student. I was bullied in grade school because I was "different" (I won't say what). I know what it feels like.So, when my very popular daughter was bullied in high school, her older brother appeared on the scene. She said," I have 4 older brothers and this is the smallest one!". No one bothered her again.
Will about 1 month ago from Iowa
WOW! reminds me of grade school on the bus I was being picked on by a bigger kid, and another guy younger than the bully stood up for me. They got into it and the bully sucker punched the good guy. I went to see if he was ok,he was crying, he told me not to worry. "He's not picking on you anymore".
Zach about 1 month ago from Utah
I think that all schools should see this video. That would make schools a better place.
Lori Ross about 1 month ago from Utah
Thank you , Thank you and Thank YOU !! Your foundation is Awesome !
Cameron Herauf 2 months ago from Concrete, Washington
In this video, when the guy helps the other guy, I can see that the girl was thinking " why didn't I help?"
Cameron Herauf 2 months ago from Concrete, Washington
I can really relate to this. This is a great video!
linda 2 months ago from new hampshire
Awesome commercial!! Show it in school and love the quote~"Character, pass it on."
Tracey F 3 months ago from SC
Just saw this commercial. GREAT COMMERCIAL!!!! We need more like that on TV. My 7 year old son likes it too and said that he would never want to be the boy in the red shirt, but be the cool kid in the red jacket. Love it :0)

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