Loading the player...

About This TV Commercial

Before the filming of "Locker," the director asked the young men and women in the cast: "who do you most identify with, the bullies or the boy who gets his books knocked out of his arms?" Almost everybody said they identified with the student who was being bullied. This indicates how widespread school bullying is.

The young female actresses in "Locker" also talked with the director about the differences between girls and boys when it comes to bullying. This discussion later inspired the idea behind "Cafeteria." It was a hard spot to film, not technically, but because the crew watching the filming sympathized with the boy being bullied. During the scene where the young man is picked on, many people working on the spot felt a sinking feeling in their stomachs, "like you'd had something bad for lunch." That the scene touched the cast and crew that much is indicative of how relevant the message is to all of us.

Almost everyone who worked to make "Locker" had witnessed acts of bullying firsthand, and was able to relate to the situation. Some had even seen people step in to help others out in situations where they were being bullied. "Locker" models a positive example of reaching out to someone else in need. It also positions the athlete in the spot as part of the solution - not part of the problem.

Transcript

BOY: Hey Travis…
BOY: Get some friends, loser!
HELPFUL BOY: So, are you all right, man?
TRAVIS: Yeah.
HELPFUL BOY: Let me help you out.
TRAVIS: Thanks.
MUSIC: Lean on me, when you’re not strong, and I’ll be your friend.
HELPFUL BOY: See you around.
TRAVIS: Yeah.
MUSIC: I’ll help you carry on…
ANNCR/SUPER: Character…pass it on. A message from The Foundation for a Better Life.

Pass It On®

Your Comments

Iv been bullied constantly since I was young still do now that im 19 but I think the bullying has made me a stronger person
lucymaria 10 days ago from donegal

I like lean On Me being sung by Bill Weathers in this PSA.
Nancy Arrigo 12 days ago from Wenonah N.J

Thank you so much for a great commercial. I know several people who have felt this way. I remember one time in 7th grade that a kid tripped me in the hallway and I fell, hurting my knee on the hard hallway floors. I never understood why people had to act this way. It just makes them look mean and not very smart. I posted this commercial onto my Facebook account in hopes it will be passed on. Thank you again.
Nicole 7 months ago from Pittsburgh, PA

bullying is not cool the bully cause the think the got powerover us.but the dont .iam tired of bullying cause me and others get bullyed alot but if we stand up for each other we will stop bullying!
carley 7 months ago from buckley

Some people think just because their "popular" they can bully people around! That's why there are people like us who stand up for each other
Nancy 8 months ago from CA

See More Comments

View Other Pass It On TV Commercials

  • Spread the Love
    Spread the Love
    Love
  • Change the World
    Change the World
    Making A Difference
  • Dishes
    Dishes
    Listening
  • Ballet
    Ballet
    Confidence
  • Imagine
    Imagine
    Imagine
  • Finish Line
    Finish Line
    Believe In Yourself
  • Annie's Song
    Annie's Song
    True Beauty
  • Guitar Hero
    Guitar Hero
    Live Your Dreams
  • College
    College
    Gratitude
  • Timeout
    Timeout
    Civility
  • Hockey
    Hockey
    Love
  • Oliver With A Twist
    Oliver With A Twist
    Courtesy
  • Faith In You
    Faith In You
    Devotion
  • Peer Pressure
    Peer Pressure
    Character
  • Remember When
    Remember When
    Appreciation
  • Concert
    Concert
    Encouragement
  • The Greatest
    The Greatest
    Optimism
  • Purse
    Purse
    Honesty
  • You Can Let Go
    You Can Let Go
    Love
  • Piñata
    Piñata
    Sharing
  • You Raise Me Up
    You Raise Me Up
    Inspiration
  • Homecoming Queen
    Homecoming Queen
    True Beauty
  • Good Stuff
    Good Stuff
    Commitment
  • Classroom
    Classroom
    Honesty
  • Crosswalk
    Crosswalk
    Good Manners
  • Cafeteria
    Cafeteria
    Reaching Out
  • Generosity
    Generosity
    Generosity
  • Top Shelf
    Top Shelf
    Helping Others
  • Let ‘Em In
    Let ‘Em In
    Caring
  • Everyday Heroes
    Everyday Heroes
    Making A Difference
  • Reach
    Reach
    Integrity
  • Truck Stop
    Truck Stop
    Right Choices
  • Deli
    Deli
    Compliments
  • Hope
    Hope
    Hope
  • Rocket
    Rocket
    Live Your Dreams
  • Neighbors
    Neighbors
    Patience
  • Locker
    Locker
    Character
  • The Race
    The Race
    Including Others
  • Track Coach
    Track Coach
    Believe
  • Power of the Dream
    Power of the Dream
    Live Your Dreams
  • My Life in Sports
    My Life in Sports
    Appreciation
  • Old Friends
    Old Friends
    Friendship
  • Bus
    Bus
    Respect
  • Biker
    Biker
    Gratitude
  • Holding The Light
    Holding The Light
    Teaching By Example
  • Packages
    Packages
    Courtesy
  • The Wall
    The Wall
    Hard Work
  • Taxi
    Taxi
    Compassion
  • Umpire
    Umpire
    Right Choices
  • Baseball
    Baseball
    Friendship
  • Just Say Hi
    Just Say Hi
    Reaching Out
  • Apple Stand
    Apple Stand
    Caring
  • Umbrella
    Umbrella
    Caring
  • America
    America
    Caring
  • Spirit of America
    Spirit of America
    Determination
  • Soccer
    Soccer
    Opportunity
  • We Shall Be Free
    We Shall Be Free
    Do Your Part
  • Wet Cement
    Wet Cement
    Patience
  • Breakaway
    Breakaway
    Spread Your Wings
  • Basketball
    Basketball
    Sportsmanship
  • Never Too Late
    Never Too Late
    Live Life