About This TV Commercial

Before the filming of "Locker," the director asked the young men and women in the cast: "who do you most identify with, the bullies or the boy who gets his books knocked out of his arms?" Almost everybody said they identified with the student who was being bullied. This indicates how widespread school bullying is.

The young female actresses in "Locker" also talked with the director about the differences between girls and boys when it comes to bullying. This discussion later inspired the idea behind "Cafeteria." It was a hard spot to film, not technically, but because the crew watching the filming sympathized with the boy being bullied. During the scene where the young man is picked on, many people working on the spot felt a sinking feeling in their stomachs, "like you'd had something bad for lunch." That the scene touched the cast and crew that much is indicative of how relevant the message is to all of us.

Almost everyone who worked to make "Locker" had witnessed acts of bullying firsthand, and was able to relate to the situation. Some had even seen people step in to help others out in situations where they were being bullied. "Locker" models a positive example of reaching out to someone else in need. It also positions the athlete in the spot as part of the solution - not part of the problem.

BOY: Hey Travis…
BOY: Get some friends, loser!
HELPFUL BOY: So, are you all right, man?
TRAVIS: Yeah.
HELPFUL BOY: Let me help you out.
TRAVIS: Thanks.
MUSIC: Lean on me, when you’re not strong, and I’ll be your friend.
HELPFUL BOY: See you around.
TRAVIS: Yeah.
MUSIC: I’ll help you carry on…
ANNCR/SUPER: Character…pass it on. A message from The Foundation for a Better Life.

Character. Pass It On!

Please sign in or join before commenting.

join or sign in

Recent Comments

Missing
I feel it would have been better if the athlete stayed with the kid and invited him to join his friends. The kid was still alone and probably still felt terrible. I see a lot of "popular" kids do little nice things that they are taught as student body officers or what not, but they are not really sincere. I don't see a lot of sincerity in the video and they are not really including the other student. It is not only popular kids that can be allies. Maybe it is just the culture in my area, but there are a lot of passive aggressive people who pretend to be nice, but they don't really include you and don't make you feel like you belong in the community.
aubrie.ramos
Centerville, Utah

Just an awesome commercial bottom line. It is very touching
Chris Sisco, Taylor

Thank YOU
Dominic, Jacksonville, Fl

I adore this website - its so usefull and helpfull.
Fernando, My Spouse And I Stumbled Over Here By A Different Page And Thought I Should Check Things Out. I Like What I See So I Am Just Following You. Look Forward To Looking At Your Web Page Yet Again.

Iv been bullied constantly since I was young still do now that im 19 but I think the bullying has made me a stronger person
Lucymaria, Donegal

See All Comments

View Other Pass It On TV Commercials

  • Wonderful world

    Wonderful World
    Appreciation

  • Homer

    Homer
    Loyalty

  • Special athlete

    Special Athlete
    Sportsmanship

  • Hallway

    Hallway
    Forgiveness

  • Already there new

    Already There
    Being There

  • Spread

    Spread the Love
    Love

  • Change new

    Change the World
    Making A Difference

  • Dishes2

    Dishes
    Listening

  • Ballet

    Ballet
    Confidence

  • Imagine 640

    Imagine
    Imagine

  • Finish line

    Finish Line
    Believe In Yourself

  • Annies song

    Annie's Song
    True Beauty

  • Guitar hero

    Guitar Hero
    Live Your Dreams

  • College

    College
    Gratitude

  • Timeout

    Timeout
    Civility

  • Hockey

    Hockey
    Love

  • Oliver with a twist

    Oliver With A Twist
    Courtesy

  • Faith in you

    Faith In You
    Devotion

  • Peer pressure

    Peer Pressure
    Character

  • Remember when

    Remember When
    Appreciation

  • Concert

    Concert
    Encouragement

  • The greatest

    The Greatest
    Optimism

  • Purse

    Purse
    Honesty

  • You can let go

    You Can Let Go
    Love

  • Pinata

    Piñata
    Sharing

  • You raise me up

    You Raise Me Up
    Inspiration

  • Homecomming queen

    Homecoming Queen
    True Beauty

  • Good stuff

    Good Stuff
    Commitment

  • Classroom

    Classroom
    Honesty

  • Crosswalk

    Crosswalk
    Good Manners

  • Cafeteria

    Cafeteria
    Reaching Out

  • Generosity

    Generosity
    Generosity

  • Top shelf

    Top Shelf
    Helping Others

  • Let em in

    Let ‘Em In
    Caring

  • Everyday heros

    Everyday Heroes
    Making A Difference

  • Reach

    Reach
    Integrity

  • Truck stop

    Truck Stop
    Right Choices

  • Deli

    Deli
    Compliments

  • Hope

    Hope
    Hope

  • Rocket

    Rocket
    Live Your Dreams

  • Neighbors

    Neighbors
    Patience

  • Locker

    Locker
    Character

  • The race

    The Race
    Including Others

  • Track coach

    Track Coach
    Believe

  • Power of the dream

    Power of the Dream
    Live Your Dreams

  • My life in sports

    My Life in Sports
    Appreciation

  • Old friends

    Old Friends
    Friendship

  • Bus larger

    Bus
    Respect

  • Biker

    Biker
    Gratitude

  • Holding the light

    Holding The Light
    Teaching By Example

  • Packages

    Packages
    Courtesy

  • The wall

    The Wall
    Hard Work

  • Taxi

    Taxi
    Compassion

  • Umpire

    Umpire
    Right Choices

  • Baseball

    Baseball
    Friendship

  • Just say hi

    Just Say Hi
    Reaching Out

  • Apple stand

    Apple Stand
    Caring

  • Umbrella

    Umbrella
    Caring

  • America

    America
    Caring

  • Spirit of america

    Spirit of America
    Determination

  • Soccer

    Soccer
    Opportunity

  • We shall be free

    We Shall Be Free
    Do Your Part

  • Wet cement

    Wet Cement
    Patience

  • Breakaway

    Breakaway
    Spread Your Wings

  • Basketball

    Basketball
    Sportsmanship

  • Never too late

    Never Too Late
    Live Life

English US | English UK | Español Spanish | Português Portuguese | 中文 Chinese

country: USA | language: en | locale: en