Often dubbed the "most fun" of FBL's spots to shoot, "Reach" was filmed on a beautiful day. The two actors were indeed cruising down the open road. In the close-up shots of the guys in their Jeep, however - as with most similar shots of people in cars - the Jeep was actually being towed. Cameras were mounted on a camera trailer alongside of the vehicle.
Randy Bachman, the singer/songwriter of "Takin' Care of Business", was excited about the spot, and the two actors played off of each other very well. The concluding line - "Saved the day!" - was unscripted. It came naturally to the actor, the director liked it, and the team decided to keep it.
Passenger: Whoa, dude!
Passenger: You thinkin’ what I’m thinkin’?
Music: “People see you havin’ fun…”
Driver: Yeah, I’m going to cut the gap
Music: “just a-lying in the sun…”
Passenger: I’m gonna get it, I’m gonna get it. I’m going in…
Music: “it’s the work that we avoid, and we’re all self employed…
Music: “We love to work at nothing all day…
Music: “and we’ve been takin’ care of business, it’s all right…
Music: “takin’ care of business, and working overtime.”
Anncr: Integrity…pass it on. A message from The Foundation for a Better Life.
Passenger: Saved the day (laughing)
Super: Integrity…pass it on. The Foundation for a Better Life
Greatest Ad of all time!!!!!
Brilliant concept to portray
Bob Rodgers 3 months ago from Belize, Central America
Now that was a very good thing they did!That was very nice of them.Please keep integrity going.
Daniel Graham 4 months ago from Louisville Ky
A very nice gesture! If everyone act like that, the world would be a better place.
marco 5 months ago from brazil
why isn't this a commercial that we see??
don't dog the bikers though.......I see they didn't take advantage of a situation
Jomama about 1 year ago from bowling green oh.
This commercial is so cool. Need more creative commercials like this on television today. Keep them coming!!
Bryan about 1 year ago from Indiana
Need more commercials like this! Rock on!
Imnotlemonlime over 1 year ago from Miami Florida
@lexkuloot I agree all the GOD BLESS EVERY 1.
Ozzyzombie over 1 year ago from Nc
LOL this is so funny!
Pinky over 1 year ago from Bethelehem PA
Great.. showing integrity is still in now a days im still having my practice teach and i was task to discuss integrity.. GREAT JOB.. :) GOD bless everyone..
LexKuloot over 1 year ago from Bukidnon
These comercials are so cool! I love them and this one had a great ending! Great job people!!
me almost 2 years ago from ...
I love your adverts, can you broadcast them in Singapore?
Cassandra almost 2 years ago from Singapore
I LOVE THIS VIDEO BECAUSE IT SHOWS AND IS A GREAT ROLE MODEL FOR TEENS AND PRETEENS AND EVEN PARENTS I KNOW NO 1 THINKS OF THE ADULTS BUT THEY MAKE MISTAKES TO JUST LIKE US TEENS AND PRETEENS!!!!!
KIABOO almost 2 years ago from IDAHO
I thought he was going to steal the drinks.
John about 2 years ago from New York City
U.S. Congress ought to see this.
Dave Crisp about 2 years ago from Ohio USA
Your videos are fantastic! I am a teacher, I show them to my students.Thanks a lot!
Waleska about 2 years ago from Brazil
My principal at my old school in Oklahoma showed our 7th and 8th grade class this. It touched me. I learned that it'd be nice to help out and do the right thing instead of grabbing something "for free" especially in this economy.
Nate about 2 years ago from Colorado
Great job! I'm currently working on a culture/value project and would love to present this clip. Can I download it somehow?
Abraham over 2 years ago from Lagos
I am using this as a teaching tool to help promote integrity in my classroom.
Rebecca almost 3 years ago from GPA
It's nice,very funny....
Alicia about 3 years ago from Argentina
There are many great TV messages from The Foundation for a Better Life but this one is my favorite.
Rick Hunter about 3 years ago from Winston-Salem, NC
If only everybody acted like this.
Kerri about 3 years ago from Ohio
These are so wonderful and inspiring - so nice to see an unexpected positive angle explored (because of course it would appear the two fellows are going to steal the sodas). Great work, guys!
Sean over 3 years ago from Durango, Colorado
I am a father of 3 children, this will help me use the present day technology to develop the character of my children. Thanks to those who made this video
Lambert Corpuz over 3 years ago from Phillipines
Thank you for this important service. I am a teacher and I love and value my students, but we have had a lot of cheating problems lately. I am going to use some of your materials in class to supplement a unit on "Doing the Right Thing."
Deb P over 3 years ago from Virginia
I am a simple twelve year old, and I was watching my show and one of your commercials came on. I have always liked them, but this one really touched my soul. I jumped up, ran to the computer and visited this site. You people are going to change the world someday, ya know that? Keep doing what you do best guys, and some day, "the last child will cry for a crumb, and the last man will die for his words".
Emily over 3 years ago from Louisiana
Your commercials make my heart smile! I'm going to show some of them to my 2nd grade students.
May T. over 3 years ago from San Jose, CA
Livin' live on the edge, huh?
Kourtnie, B over 3 years ago from LA
This is one of my favorites from the Foundation for a Better Life site.
DawnBirdsong O almost 4 years ago from oregon
I love this, it's so not what you think is going to happen. In fact ALL the films are great!
DDN over 4 years ago from Lufkin Texas
Totally awesome! In addition to the obvious value message, it also shows we cannot judge a person by their music, looks, etc. LOVED IT!
Christine L. over 4 years ago from Franklin, MA
Super... They should be on many, many times a day.
Brenda W. over 4 years ago from Marshall, TX
Amazing! I totally thought he was going to steal the drinks!
Marissa B. over 4 years ago from St. Louis, MO
Great message, and it does not surprise me that the great Randy Bachman was happy for its inclusion in such a positive way.
Thanks for yet another beautiful spot.
Scott C. over 5 years ago from New Castle, Indiana
This was the first spot I saw and did we ever laugh when we saw what they did - as we totally expected they'd be stealing the beverages!! It's a great way to place such a strong message. It's the best!
Bev M. over 5 years ago from Canada
The end caught me totally off guard. My favorite spot by far!
I show these to my 6th grade students as discussion starters...Thank you.
Danny L over 5 years ago from Lotus, CA
I always come watch these when I am having a bad day, they always cheer me up! Keep up the amazing work!
Hailey F. almost 6 years ago from Texas, USA
I love all of them!! You are a great foundation!!
Jennifer L over 6 years ago from Massachusetts
You can't download them, but you can order one of their DVD's on the website if you click on the resource center at the bottom of the webpage.
Ben M. over 6 years ago from Colorado, USA
I think what you're doing is beautiful and important. Thanks!
Molly I. over 6 years ago from Plattsburg, Missouri USA
I am a boy scout leader and would like to present some of these clips to my boys. Are they available for download? If so how?
Jon J over 6 years ago from Richmond, UT
Wow one of the best I've seen. It's so cool!
Cosmo almost 7 years ago from Ohio, USA
Is it possible to download the "reach" commercial spot for a sunday school lessson?
Jim D almost 7 years ago from Utah
Great spots for teaching children values. Keep it up!!!
Jon J about 7 years ago from Richmond, UT
these are AWESOME!! you should put them all on a DVD and sell it. We would love to purchase these.
Nicole K over 7 years ago from Wyoming