About This TV Commercial

Often dubbed the "most fun" of FBL's spots to shoot, "Reach" was filmed on a beautiful day. The two actors were indeed cruising down the open road. In the close-up shots of the guys in their Jeep, however - as with most similar shots of people in cars - the Jeep was actually being towed. Cameras were mounted on a camera trailer alongside of the vehicle.

Randy Bachman, the singer/songwriter of "Takin' Care of Business", was excited about the spot, and the two actors played off of each other very well. The concluding line - "Saved the day!" - was unscripted. It came naturally to the actor, the director liked it, and the team decided to keep it.

Passenger: Whoa, dude!
Passenger: You thinkin’ what I’m thinkin’?
Music: “People see you havin’ fun…”
Driver: Yeah, I’m going to cut the gap
Music: “just a-lying in the sun…”
Passenger: Yeah...(laughs)…sweet!
Passenger: I’m gonna get it, I’m gonna get it. I’m going in…
Music: “it’s the work that we avoid, and we’re all self employed…
Music: “We love to work at nothing all day…
Passenger: Whew!
Music: “and we’ve been takin’ care of business, it’s all right…
Music: “takin’ care of business, and working overtime.”
Anncr: Integrity…pass it on. A message from The Foundation for a Better Life.
Passenger: Saved the day (laughing)
Super: Integrity…pass it on. The Foundation for a Better Life

Integrity. Pass It On!

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Recent Comments

Greatest Ad of all time!!!!! Brilliant concept to portray
Bob Rodgers, Belize, Central America

Now that was a very good thing they did!That was very nice of them.Please keep integrity going.
Daniel Graham, Louisville Ky

A very nice gesture! If everyone act like that, the world would be a better place.
Marco, Brazil

why isn't this a commercial that we see?? great message don't dog the bikers though.......I see they didn't take advantage of a situation
Jomama, Bowling Green Oh.

This commercial is so cool. Need more creative commercials like this on television today. Keep them coming!!
Bryan, Indiana

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