Loading the player...

About This TV Commercial

Often dubbed the "most fun" of FBL's spots to shoot, "Reach" was filmed on a beautiful day. The two actors were indeed cruising down the open road. In the close-up shots of the guys in their Jeep, however - as with most similar shots of people in cars - the Jeep was actually being towed. Cameras were mounted on a camera trailer alongside of the vehicle.

Randy Bachman, the singer/songwriter of "Takin' Care of Business", was excited about the spot, and the two actors played off of each other very well. The concluding line - "Saved the day!" - was unscripted. It came naturally to the actor, the director liked it, and the team decided to keep it.

Transcript

Passenger: Whoa, dude!
Passenger: You thinkin’ what I’m thinkin’?
Music: “People see you havin’ fun…”
Driver: Yeah, I’m going to cut the gap
Music: “just a-lying in the sun…”
Passenger: Yeah...(laughs)…sweet!
Passenger: I’m gonna get it, I’m gonna get it. I’m going in…
Music: “it’s the work that we avoid, and we’re all self employed…
Music: “We love to work at nothing all day…
Passenger: Whew!
Music: “and we’ve been takin’ care of business, it’s all right…
Music: “takin’ care of business, and working overtime.”
Anncr: Integrity…pass it on. A message from The Foundation for a Better Life.
Passenger: Saved the day (laughing)
Super: Integrity…pass it on. The Foundation for a Better Life

Pass It On®

Your Comments

Greatest Ad of all time!!!!! Brilliant concept to portray
Bob Rodgers 3 months ago from Belize, Central America

Now that was a very good thing they did!That was very nice of them.Please keep integrity going.
Daniel Graham 4 months ago from Louisville Ky

A very nice gesture! If everyone act like that, the world would be a better place.
marco 5 months ago from brazil

why isn't this a commercial that we see?? great message don't dog the bikers though.......I see they didn't take advantage of a situation
Jomama about 1 year ago from bowling green oh.

This commercial is so cool. Need more creative commercials like this on television today. Keep them coming!!
Bryan about 1 year ago from Indiana

See More Comments

View Other Pass It On TV Commercials

  • Hallway
    Hallway
    Forgiveness
  • Already There
    Already There
    Being There
  • Spread the Love
    Spread the Love
    Love
  • Change the World
    Change the World
    Making A Difference
  • Dishes
    Dishes
    Listening
  • Ballet
    Ballet
    Confidence
  • Imagine
    Imagine
    Imagine
  • Finish Line
    Finish Line
    Believe In Yourself
  • Annie's Song
    Annie's Song
    True Beauty
  • Guitar Hero
    Guitar Hero
    Live Your Dreams
  • College
    College
    Gratitude
  • Timeout
    Timeout
    Civility
  • Hockey
    Hockey
    Love
  • Oliver With A Twist
    Oliver With A Twist
    Courtesy
  • Faith In You
    Faith In You
    Devotion
  • Peer Pressure
    Peer Pressure
    Character
  • Remember When
    Remember When
    Appreciation
  • Concert
    Concert
    Encouragement
  • Concert
    Concert
    Encouragement
  • The Greatest
    The Greatest
    Optimism
  • Purse
    Purse
    Honesty
  • You Can Let Go
    You Can Let Go
    Love
  • Piñata
    Piñata
    Sharing
  • You Raise Me Up
    You Raise Me Up
    Inspiration
  • Homecoming Queen
    Homecoming Queen
    True Beauty
  • Good Stuff
    Good Stuff
    Commitment
  • Classroom
    Classroom
    Honesty
  • Crosswalk
    Crosswalk
    Good Manners
  • Cafeteria
    Cafeteria
    Reaching Out
  • Generosity
    Generosity
    Generosity
  • Top Shelf
    Top Shelf
    Helping Others
  • Let ‘Em In
    Let ‘Em In
    Caring
  • Everyday Heroes
    Everyday Heroes
    Making A Difference
  • Reach
    Reach
    Integrity
  • Truck Stop
    Truck Stop
    Right Choices
  • Deli
    Deli
    Compliments
  • Hope
    Hope
    Hope
  • Rocket
    Rocket
    Live Your Dreams
  • Neighbors
    Neighbors
    Patience
  • Locker
    Locker
    Character
  • The Race
    The Race
    Including Others
  • Track Coach
    Track Coach
    Believe
  • Power of the Dream
    Power of the Dream
    Live Your Dreams
  • My Life in Sports
    My Life in Sports
    Appreciation
  • Old Friends
    Old Friends
    Friendship
  • Bus
    Bus
    Respect
  • Biker
    Biker
    Gratitude
  • Holding The Light
    Holding The Light
    Teaching By Example
  • Packages
    Packages
    Courtesy
  • Packages
    Packages
    Courtesy
  • The Wall
    The Wall
    Hard Work
  • Taxi
    Taxi
    Compassion
  • Umpire
    Umpire
    Right Choices
  • Baseball
    Baseball
    Friendship
  • Just Say Hi
    Just Say Hi
    Reaching Out
  • Apple Stand
    Apple Stand
    Caring
  • Umbrella
    Umbrella
    Caring
  • America
    America
    Caring
  • Spirit of America
    Spirit of America
    Determination
  • Soccer
    Soccer
    Opportunity
  • We Shall Be Free
    We Shall Be Free
    Do Your Part
  • Wet Cement
    Wet Cement
    Patience
  • Wet Cement
    Wet Cement
    Patience
  • Breakaway
    Breakaway
    Spread Your Wings
  • Basketball
    Basketball
    Sportsmanship
  • Never Too Late
    Never Too Late
    Live Life