Reach

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Views: 60,450
Related Values: Honesty Persistence Responsibility

About This Video

Often dubbed the "most fun" of FBL's spots to shoot, "Reach" was filmed on a beautiful day. The two actors were indeed cruising down the open road. In the close-up shots of the guys in their Jeep, however - as with most similar shots of people in cars - the Jeep was actually being towed. Cameras were mounted on a camera trailer alongside of the vehicle. Randy Bachman, the singer/songwriter of "Takin' Care of Business", was excited about the spot, and the two actors played off of each other very well. The concluding line - "Saved the day!" - was unscripted. It came naturally to the actor, the director liked it, and the team decided to keep it.

Video Transcript

Passenger: Whoa, dude!
Passenger: You thinkin’ what I’m thinkin’?
Music: “People see you havin’ fun…”
Driver: Yeah, I’m going to cut the gap
Music: “just a-lying in the sun…”
Passenger: Yeah...(laughs)…sweet!
Passenger: I’m gonna get it, I’m gonna get it. I’m going in…
Music: “it’s the work that we avoid, and we’re all self employed…
Music: “We love to work at nothing all day…
Passenger: Whew!
Music: “and we’ve been takin’ care of business, it’s all right…
Music: “takin’ care of business, and working overtime.”
Anncr: Integrity…pass it on. A message from The Foundation for a Better Life.
Passenger: Saved the day (laughing)
Super: Integrity…pass it on. The Foundation for a Better Life

Join the discussion

Have something to say? Tell us what you think.


0	Abraham 16 days ago from Lagos Great job! I'm currently working on a culture/value project and would love to present this clip. Can I download it somehow?
1	Rebecca 5 months ago from GPA I am using this as a teaching tool to help promote integrity in my classroom.
2	Alicia 7 months ago from Argentina It's nice,very funny....
3	Rick Hunter 8 months ago from Winston-Salem, NC There are many great TV messages from The Foundation for a Better Life but this one is my favorite.
4	Kerri 8 months ago from Ohio If only everybody acted like this.
5	Sean 10 months ago from Durango, Colorado These are so wonderful and inspiring - so nice to see an unexpected positive angle explored (because of course it would appear the two fellows are going to steal the sodas). Great work, guys!
6	Lambert Corpuz 10 months ago from Phillipines I am a father of 3 children, this will help me use the present day technology to develop the character of my children. Thanks to those who made this video
7	Deb P 10 months ago from Virginia Thank you for this important service. I am a teacher and I love and value my students, but we have had a lot of cheating problems lately. I am going to use some of your materials in class to supplement a unit on "Doing the Right Thing."
8	Emily 12 months ago from Louisiana I am a simple twelve year old, and I was watching my show and one of your commercials came on. I have always liked them, but this one really touched my soul. I jumped up, ran to the computer and visited this site. You people are going to change the world someday, ya know that? Keep doing what you do best guys, and some day, "the last child will cry for a crumb, and the last man will die for his words".
9	May T. about 1 year ago from San Jose, CA Your commercials make my heart smile! I'm going to show some of them to my 2nd grade students.
10	Kourtnie, B about 1 year ago from LA Livin' live on the edge, huh?
11	DawnBirdsong O over 1 year ago from oregon This is one of my favorites from the Foundation for a Better Life site.
12	DDN almost 2 years ago from Lufkin Texas I love this, it's so not what you think is going to happen. In fact ALL the films are great!
13	Christine L. about 2 years ago from Franklin, MA Totally awesome! In addition to the obvious value message, it also shows we cannot judge a person by their music, looks, etc. LOVED IT!
14	Brenda W. about 2 years ago from Marshall, TX Super... They should be on many, many times a day.
15	Marissa B. about 2 years ago from St. Louis, MO Amazing! I totally thought he was going to steal the drinks!
16	Scott C. almost 3 years ago from New Castle, Indiana Great message, and it does not surprise me that the great Randy Bachman was happy for its inclusion in such a positive way. Thanks for yet another beautiful spot.
17	Bev M. about 3 years ago from Canada This was the first spot I saw and did we ever laugh when we saw what they did - as we totally expected they'd be stealing the beverages!! It's a great way to place such a strong message. It's the best!
18	Danny L about 3 years ago from Lotus, CA The end caught me totally off guard. My favorite spot by far! I show these to my 6th grade students as discussion starters...Thank you.
19	Hailey F. over 3 years ago from Texas, USA I always come watch these when I am having a bad day, they always cheer me up! Keep up the amazing work!
20	Jennifer L almost 4 years ago from Massachusetts I love all of them!! You are a great foundation!!
21	Ben M. about 4 years ago from Colorado, USA You can't download them, but you can order one of their DVD's on the website if you click on the resource center at the bottom of the webpage.
22	Molly I. about 4 years ago from Plattsburg, Missouri USA I think what you're doing is beautiful and important. Thanks!
23	Jon J over 4 years ago from Richmond, UT I am a boy scout leader and would like to present some of these clips to my boys. Are they available for download? If so how? Thanks, Jon Jensen
24	Cosmo over 4 years ago from Ohio, USA Wow one of the best I've seen. It's so cool!
25	Jim D over 4 years ago from Utah Is it possible to download the "reach" commercial spot for a sunday school lessson?
26	Jon J almost 5 years ago from Richmond, UT Great spots for teaching children values. Keep it up!!!
27	Nicole K almost 5 years ago from Wyoming these are AWESOME!! you should put them all on a DVD and sell it. We would love to purchase these.

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The Foundation for a Better Life began as a simple idea to promote positive values. We believe that people are basically good and just need a reminder. And that the values we live by are worth more when we pass them on.

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