Taxi

Next TV Commercial: Umpire

About This Video

"Taxi" was based loosely on true events witnessed by a member of the FBL staff. It was a snowy night in New York City, and difficult to get a cab. A man and a woman stood, each trying to hail a cab, several feet apart. They didn't notice each other, until the cab pulled up between them. There was a brief argument, but in the end the man let the woman have the cab. The script was developed from the question, "what if one of the characters had acted differently, and shown compassion from the beginning?"

This spot was a challenge to shoot. The director, actors and camera crew can't wait around for it to rain - the rain had to come to them. Rain trucks with large nozzles were used to shower down water in a very large radius in front of the camera. This way, the camera and crew were able to stay dry. But for the actors, it was a very wet scene. The filming of "Taxi" needed several takes, after which the actors would get into dry clothes - and then have to do it all over again. Our main character hailing a cab needed a number of changes of clothing and sessions with a hairdryer to dry himself off -- so he could be ready to get soaked again. It was October, and getting cooler at night but the actors and the spot turned out fine.