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Taxi
"Taxi" was based loosely on true events witnessed by a member of the FBL staff. It was a snowy night in New York City, and difficult to get a cab. A man and a woman stood, each trying to hail a cab, several feet apart. They didn't notice each other, until the cab pulled up between them. There was a brief argument, but in the end the man let the woman have the cab. The script was developed from the question, "what if one of the characters had acted differently, and shown compassion from the beginning?"
This spot was a challenge to shoot. The director, actors and camera crew can't wait around for it to rain - the rain had to come to them. Rain trucks with large nozzles were used to shower down water in a very large radius in front of the camera. This way, the camera and crew were able to stay dry. But for the actors, it was a very wet scene. The filming of "Taxi" needed several takes, after which the actors would get into dry clothes - and then have to do it all over again. Our main character hailing a cab needed a number of changes of clothing and sessions with a hairdryer to dry himself off -- so he could be ready to get soaked again. It was October, and getting cooler at night but the actors and the spot turned out fine.
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We Shall Be Free -
Breakaway -
Wet Cement -
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Never Too Late -
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You Can Let Go -
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You Raise Me Up -
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Generosity -
Top Shelf -
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My Life in Sports -
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Taxi -
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Spirit of America
Your Comments
For 40 years I worked as an announcer/producer in radio. I enjoyed creating commercials. What a delight it is to see yours, made for the *right* reasons. Bravo!
Posted 6 months ago by Larry C. from Halifax, Nova Scotia
I truly believe that with just a little compassion from each of us around the world we would have a much better place to live no matter where you live! Just be willing to GIVE and stop expecting to receive.
Posted about 1 year ago by Keith G. from Morristown, NJ
I've seen something like this happen. I live in New York city as well and I was on a Bus and all the seats were occupied buy these high school kids and a woman, who was pregnant, came on to the bus with shopping bags and no one offered to even let her sit so when I saw her standing I got up and offer her my seat. As the woman sat everyone looked around at her then back at me and I didn't care. They needed to see what good manners and kindness is.
Posted over 1 year ago by Meika from Manhattan, New York
These commercials are so inspirational. If more people followed this advice, our world would become such a better place so quickly.
Posted over 1 year ago by MarybelV from Orange County, CA
The hard work shines through, this is very well done!
Posted over 1 year ago by Bev M. from Canada
I love the smile the little girl gives the man. It is genuine and the greatest reward he could have asked for.
Posted about 2 years ago by Donald from Paris
I was watching TV and this ad came on and I was so touched by it that I immediately went to my computer to access the website. My goal is to touch as many lives in a positive manner as possible and the 'theme' of this ad is exactly what our message in my life and Company are!
Posted about 2 years ago by Bob C. from Aspen
I was working on a puzzle and thought about changing the channel but didn't. This commercial came in almost immediately and it actually made my day. Thank you for these gentle and wonderful reminders.
Posted over 2 years ago by Debbie M from Georgia
If only people could see beyond the raindrops, beyond the storms... Whatever we do in kindness, blossoms ten fold in the moments and minutes ahead. I am looking forward to the next downpour!
Posted about 3 years ago by Lady Samm from Toronto, Canada
This was probably one of the first of your spots that I saw on TV and I really admire you guys for doing this. I think if we all do just a little bit to help, this world would improve so dramatically.
Posted over 3 years ago by Ben Jones from Virginia