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About This TV Commercial

"Teach by Example" is a spot where a simple statement can be profound. Our hero thought that "all he did was hold the light," but now, looking back as an adult, he saw the wisdom his father was sharing with him, and how important it was to serve.

Production of "Teach by Example" was strenuous, as it involved filming in many different locations such as basements and garages. In one short scene where the boy and his father run out of the garage, FBL employed a rain truck sending water over the boy and his father, and another small rain simulator in front of the camera's lens to give the impression that rain was falling from the viewer's standpoint right up to the action.

Transcript

MUSIC: There are heroes…
ANNCR/SUPER: My dad fixed things for everyone.
MUSIC: …whose names we never hear, reaching out to help their fellow man.
ANNCR/SUPER: …and me?
MUSIC: There are dreamers…
ANNCR/SUPER: Well, I just held the light.
MUSIC: …who are making dreams come true, taking time to teach the children that there’s nothing they can’t do. All it takes is a point of light…
ANNCR/SUPER: Over the years we fixed things for friends we knew, and some we didn’t. He was teaching me more than just how to fix things.
MUSIC: …a ray of hope in the darkest night. If you see what’s wrong and you try to make it right…
ANNCR/SUPER: Teaching by example…
MUSIC: You will be a point of light.
ANNCR/SUPER: Pass it on. A message from The Foundation for a Better Life.

Pass It On®

Your Comments

like foreal some of these videos made me beak down and cry
aajani brown 4 months ago from killeen tx

I love these spots--just watching and listening made me a better person.
Patricia Cole 4 months ago from Covina, California

My son held the light and watched me for years. Now he is a Jet Engine Mechanic on Air Force One!
Rob Austin 5 months ago from Lawrenceville, GA

Pass it on! Great! We do teach by example!
Debra Brown 7 months ago from Red Oak, OK

When parent's take time with their children, the children seem to turn out better
liz 7 months ago from ok

See More Comments

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