#PassItOn®
Valuescom logo

About This TV Commercial

"The Wall" was a challenging spot in terms of art direction, as the team had to portray months of time in 60 seconds. The spot was shot in the middle of the summer but needed to depict day, night, warm weather and even snow in the span of the spot.

Fortunately for the actors who play the two boys, they only had to "build" one part of that wall. That part is real, but the majority of the wall is made out of wood, and the bricks are painted. These sections of the wall were crafted the day before shooting, with the art department taking care to match the painted bricks to the real ones. The FBL crew also had to return the warehouse area to its original state, dismantling both the wooden and brick parts of the wall after shooting was done.

Video Transcript

VOICEOVER: Ask our father what dreams are made of…
MUSIC: Some dreams…
VOICEOVER: and he will tell you hard work.
MUSIC: Live on in time, forever.
VOICEOVER: We were kids and he expected us to build The Great Wall of Philadelphia…
MUSIC: Those dreams you want with all your heart.
VOICEOVER: …and he wanted it to be perfect. No friends, no football, nothing.
MUSIC: …and I’ll do whatever it takes, follow through with the promise I made.
VOICEOVER: …but over the months we stuck with it.
MUSIC: Put it all on the line…
VOICEOVER: …but when it was finally finished, all he said was:
MUSIC: …what I hoped for in life, would be mine.
DAD: Don’t ever tell me there’s something you can’t do.
MUSIC: If I could reach higher…
VOICEOVER: But you know, he was wrong. There is something I can’t do… I can’t thank him enough.
MUSIC: If I could reach higher...
ANNCR/SUPER: A message from The Foundation for a Better Life

Hard Work. Pass It On!

View Other Inspiring Commercials

  • We shall be free

    We Shall Be Free
    Do Your Part

  • Peer pressure

    Peer Pressure
    Character

  • Purse

    Purse
    Honesty

  • Taxi

    Taxi
    Compassion

  • Good stuff

    Good Stuff
    Commitment

  • Classroom

    Classroom
    Honesty

  • Reach

    Reach
    Integrity

  • I will always love you

    I Will Always Love You
    Love

  • The greatest

    The Greatest
    Optimism

  • You raise me up

    You Raise Me Up
    Inspiration

  • Wonderful world

    Wonderful World
    Appreciation

  • Homecoming queen

    Homecoming Queen
    True Beauty

  • Top shelf

    Top Shelf
    Helping Others

  • I hope you dance new

    I Hope You Dance
    Live Life

  • Baseball

    Baseball
    Friendship

See All Videos

Pass It On®

Will Smith said his dad made him and his brother do the same exact thing lmao...
Jay, Milwaukee, WI

I love the positivity of these commercials. Please keep them coming!
Shawn, Florida

Thank you so much to values com. I am not a religious person but once I started seeing your ads on TV they made me think and look you up. It has been a real joy to me as I work in mental health with the down and desperate to view one if your ads it read your sayings at night. Thank you so much it has meant so much to me
Dinna, Littleton.Colorado

Love this!
Kimberley, Houston

I so appreciate this video showing the importance of /fatherhood and perseverance to complete a project. Also I am from Philadelphia so that reference is icing on the cake
Vicki, Philadelphia

This commercial Blesses me in a Big way every time I see it...Thanks
Ricky, Green Bay Va.

I cry every time I see this comershal...I absolutely, positivly Love it...God Bless You...
Ricky, Green Bay Va.

This video was heartwarming. It made me feel like I should be like those 2 kids. I am 10 yearsold now. I am turning 11 in Augest. Augest 22nd that is.
Tessa, Mayville, WI.

Your team has given media integrity, purpose, and life transformation seed. I use these tools in my media literacy classes. The Wall encourages me to be a better dad and walk humbly with and before my family, friends, co-workers in the marketplace. Thanks so much!
Ronald Atkinson, Virginia Beach, VA

This commercial reminds me of my dad, when I was in Guatemala he always made us to work hard since we were 6 years old, when I was a kid I thought he was completely wrong because of the way he always treated us. Now I'm living in the U.S.A. I realized that the one was wrong was me. Thank You so much dad. Hope Some day I'll be like you!!!! Gracias Padre!!!
Leonel Fajardo, Salem, Or.

I love these commercials so much, if I have a show recorded and I'm fast forwarding through commercials, I'll always stop it if I see a Foundation For a Better Life commercial. And John D., I'm not sure if you'll ever read this, but the spot is based off of Will Smith's story, no coincidence.
Kenneth H., Provo

More commercials like this please!!!!!!
babe p, miami

What is the song in this ad called?
B, Canada

Will Smith said he went through this exact same thing as a kid and the commerical mentions Philadelphia- his home town. Is this ad based on him? or is it just a complete coincidence???
John D., Chicago, IL.

It is a great video,I like it very much. Hard work pass it on. Good ideas worth spreading.
Cathy, Nanchang,China

Tudo que e feito com suor atravessa geraçoes...
Dyego Felix, Brazil

I think that this teaches something very important.
Liz M, NE

I use these spots regularly for writing exercises for my English as a Second Language classes. Thanks. Make more!
Pat C., Niagara Falls, NY

I sent the "I hope you Dance" to a very negative person that seemed to be in great emotional pain (in an internet forum); so I asked him if he cared to dance with me. I was shot down, but it put a lot of smiles on the faces of others in the forum. I wish I could get everyone to dance, but sometimes an invite is all I can do! Love it.
Julie C, Lake Stevens, WA

Hard work is a part of my life.. We Filipinos are hard working people and I am thankful for it.
Tyron Sarmineto, Palawan, Philippines