Explore the value of Kindness

Our national billboard campaign features positive role models and uplifting values including kindness. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

See All Billboards
Watch our kindness television commercial
KINDNESS QUOTATIONS
“Ask yourself: Have you been kind today? Make kindness your modus operandi and change your world. ”

Annie Lennox

“Kindness is... anything that lifts another person.”

C. Neil Strait

“What wisdom can you find that is greater than kindness?”

Jean-Jacques Rousseau

“We rise by lifting others.”

Robert G. Ingersoll

“That’s what kindness is. It’s not doing something for someone else because they can’t, but because you can.”

Andrew Iskander

“Kindness can become its own motive. We are made kind by being kind.”

Eric Hoffer

“Unexpected kindness is the most powerful, least costly, and most underrated agent of human change.”

Bob Kerrey

“One kind word can warm three winter months.”

Japanese Proverb

“How do we change the world? One random act of kindness at a time.”

Morgan Freeman

“Freedom, morality, and the human dignity of the individual consists precisely in this; that he does good not because he is forced to do so, but because he freely conceives it, wants it, and loves it.”

Mikhail Bakunin

“Do things for people not because of who they are or what they do in return, but because of who you are.”

Harold Kushner

“Good words bring good feelings to the heart. Speak with kindness, always. ”

Rod Williams

Explore Another Value
A BETTER LIFE ACCEPTANCE ACHIEVEMENT ADVENTURE AMBITION AMERICA THE BEAUTIFUL APPRECIATING NATURE APPRECIATION BE A LIGHT BEING THERE BELIEVE BELIEVE IN YOURSELF BE SUPER BETTER TOGETHER BRAVERY BREAKING BARRIERS CARING CHANGE CHARACTER CHARITY CHEER CIVILITY CLASS AND GRACE COMMITMENT COMMON GROUND COMMUNITY COMPASSION COMPLIMENTS COMPROMISE CONFIDENCE CONNECTION COURAGE COURTESY CREATIVITY CURIOSITY DEDICATION DETERMINATION DEVOTION DISCOVERY DONT DRIVE DISTRACTED DO THY BEST DO YOUR PART DREAM DRIVE EDUCATION EMPATHY ENCOURAGEMENT EQUALITY EXCELLENCE EXPLORING FAMILY FITNESS FORESIGHT FORGIVENESS FREEDOM FRIENDSHIP GENEROSITY GET ALONG GET OUTSIDE GIVING GIVING BACK GOOD EXAMPLES GOOD MANNERS GOODNESS GRATITUDE GREAT MUSIC GRIT HARD WORK HEALTH HEART HELPING OTHERS HONESTY HONOR HOPE HUMANITY HUMILITY HUMOR IMAGINATION IMAGINE INCLUDING OTHERS INCLUSION INGENUITY INITIATIVE INNOVATION INSPIRATION INTEGRITY JOY JUSTICE KINDNESS LAUGHTER LEADERSHIP LEARNING LISTENING LITERACY LIVE LIFE LIVE YOUR DREAMS LOVE LOYALTY MAKING A DIFFERENCE MENTORING MINDFULNESS MOTIVATION NEVER EVER GIVE UP OPPORTUNITY OPTIMISM OUR BEAUTIFUL WORLD OVERCOMING PARENTING PASSION PATIENCE PEACE PERSEVERANCE PERSISTENCE PERSPECTIVE PIONEERING PLEASE AND THANK YOU PRACTICE PREPARATION PULL TOGETHER PURPOSE REACHING OUT RESCUE SOMEONE RESILIENCE RESPECT RESPONSIBILITY RIGHT CHOICES RISING ABOVE SACRIFICE SECOND CHANCES SELF-CARE SELFLESSNESS SERVICE SHARING SMILE SOUL SPORTSMANSHIP SPREAD YOUR WINGS STAY CALM STEWARDSHIP STRENGTH SUPPORT TEACHING BY EXAMPLE TEAMWORK THANK YOU TRUE BEAUTY TRUE CHAMPION TRUST UNITY VISION VOLUNTEERING WISDOM WONDER YOU GOT THIS
Pass It On®

  email

Your Comments
Don from Rohnert Park California  JANUARY 30, 2016
One day I saw a homeless man struggling with his few belongings so I stopped and gave him some plastic bags and bottled waters and 20 dollars and looked into his eyes and said life can be so hard sometimes can't it He responded yes it can I will never forget that look in his eyes

Franktonio from Mexico City FEBRUARY 10, 2014
3 simple tips: 1. Smile with eye contact to as much people as you can during your day. 2. Make honest compliments to every person you interact with. 3. Hug as long as people don´t feel uncomfortable. Do this and you will experiment a new kind of joy.

Osmond Aisien from Nigeria MARCH 9, 2013
I strongly believe that being kind can give to someone what hard work can't.

Tim from Chicago OCTOBER 25, 2012
(actually from my Niece - Christina): I give so freely of my time and resources not because I have extra, but because I remember how hard it is to have nothing. EVERYONE has something to offer, and yes even those of us that barely get our bills paid on time. If you lack money or time to spare, you always have kindness to share.

Clare from Kenya OCTOBER 5, 2012
Being kind to one another costs nothing.

Sam Fong from Hong Kong MAY 29, 2012
Yeah!

antonio martins from SA, TX MARCH 28, 2012
"With a simple smile, you can be the sunshine in someone else's winter shade."

Marsha from So Ca MARCH 24, 2012
I would like to see adults, teens and children alike try to watch out for others. The bullying and disrespect of each other needs to change into what can I do to help you or I need a friend, do you? Let's all try to add friends not online but in person. I don't have enough friends. Online friends just aren't as much fun as the kind that can actually hug you. What do you think?

Jorge from El Salvador OCTOBER 29, 2011
I read Brynn comment, and I think that it is so powerfull, I going to try it with my students here in El Salvador, thanks

Penny from Boston, MA OCTOBER 9, 2011
My brother-in-law and sister-in-law have an autistic child. In order to participate in a fundraiser walk, they needed to raise some money. Only a couple of people had donated and they were quite discouraged. So, I took it upon myself to discreetly make some phone calls and send out an email to a bunch of family and friends to ask them to support my nephew. They raised hundreds of dollars and don't even know how it happened. They are now pumped about the upcoming walk!

Brynn from California JULY 14, 2011
I was a first grade teacher for eight years. At the beginning of each day, my students and I read a sentence we had written together at the beginning of the year and posted on the wall. The sentence was "Kindness is important!" That set the tone for the year-each day we noticed and acknowledged individual acts of kindness among the students. Our classroom was a happy place to learn!