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See our new stories and new campaigns at PassitOn.com! Our first video features Joshua Williams, who at the age of 5, started his own non-profit to feed the homeless. To date he and his friends have fed over 300,000 people!

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#PassItOn®
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About This TV Commercial

In a fast-paced stream of events through alleys and with a police car—all underscored by the Black Eyed Peas song, “Where is the Love,” we watch the drama unfold and wonder if the young man is stealing or returning the purse—until the last triumphant moment.

Video Transcript

(Stand Alone Lyrics)
What’s wrong with the world, mama?
People livin’ like they ain’t got no mamas.
I think the whole world’s addicted to the drama.
Only attracted to things that’ll bring the trauma.
Yeah. Madness is what you demonstrate,
And that’s exactly how anger works and operates.
Man, you gotta have love just to set it straight.
Take control of your mind and meditate.
Let your soul gravitate to the love ya’ll, ya’ll.

People killin’, people dying.
Children hurt and hear them cryin’?
Can you practice what you preach?
Would you turn the other cheek?

Boy: Ma’am!
Woman: (Gasps)
Boy: You forgot your purse.
Woman: Oh. You don’t know how worried I was. Thank you! Thank you very much!
Police Officer: Hey!

Voiceover: Honesty. Pass it on.

Police Officer: Nice move kid. Donut?

Voiceover: A message from The Foundation for a Better Life.

(Lyrics Underneath Above Dialogue)
Father, Father, Father help us,
Send us some guidance from above.
‘Cause people got me, got me questionin’,
Where is the love?
The love, the love.
Where is the love?

Honesty. Pass It On!

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Pass It On®

I love this
Angelina, USA

That is awesome :)
Melinda, AK

I love this video so much. Someones style doesn't necessarily mean that they are bad or mean. I absolutely love the alternative style but I don't like to cause chaos or steal. And this video is amazing by showing this. Don't judge someone by what they look like on the outside.
Jazzmyn, In a good state of mind

Mama always said that You can't judge a book by it's cover. The same with this young man.
Charlene, Texas

What is the kids name?
Jennifer , Texas

beutiful commercaial
ffffff, deeez nutz

I love this one
Stephanie , Paris

Finally, something that doesn't portray emo's as evil
Shanley , Myrtle Beach

With the song and the kids personality as well as the settings around him this is a fantastic beautiful video us street kids we aint all that bad.
Jordyn, Unknown

good one
Texas

so powering and true at the same time
izaya, cali

Great video
Paula, Boston

Great video
Paula, Boston

That was a cool video and the music!
Shawn , Virginia

Great video and a great point.
ANONYMOUS, Classified

OMG I love this the song and the video tho
Anony, Mous

honesty is important
jasmine

this teaches kids all about HONESTY
HELEN, WASAGA

I love this <3
ANONYMOUS, Death valley

BEAUTIFUL <3
Anonymous