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See our new stories and new campaigns at PassitOn.com! Our first video features Joshua Williams, who at the age of 5, started his own non-profit to feed the homeless. To date he and his friends have fed over 300,000 people!

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#PassItOn®
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About This TV Commercial

There is a special something about successful people. Even when they fail there is an inner strength that keeps them moving forward. Popular books share insights and often delve deep to explain this phenomena with sports legends, business executives, scientists, inventors, educators and artists.  We think you will enjoy a charming but instructional moment in a young ballerina’s life with Justin Bieber’s “Born to Be Somebody.” This young girl reminds us that underlying every accomplishment in the face of opposition is the all-important trait of Confidence… Pass It On.

Video Transcript

MOM: Jessica! We need to leave right now!
JESSICA: I need to get something.
BROTHER: Dance recitals are so boring.

MUSIC:
There's a me no one knows,?Waiting to be set free.

MOM: So what’s the empty suitcase for?
JESSICA: The grand prize trophy!
DAD: Duh!

SUPER/VO: Confidence… Pass It On.
The Foundation for a Better Life.

Confidence. Pass It On!

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Pass It On®

PLEASE NOTE Comments have been turned off as we prepare the values.com site to be moved to our new website at passiton.com.


She is so adorable!<3
PUG

i love the show it was cute
demiyah, ambers

Confidence is the key
Mikey , School

never mind
Anonymous

This is to anyomys i think thats how you spell it it is the song born to be somebody by justin beiber. (look on youtube)
Anonymous

i love the song at the end and i like that she belives that she will win.
Jessica, RI

aw she belives in herself even when she hasn't won.
jennefer , ri

really good commercial
Anonymous

she shows confidence by already putting in her head that shes going to win
bianelli

It's short, but good nonetheless. I do believe she's a great example of someone who shows confidence when in a opposition, so much so, I find it kinda charming.
Jesse, RI

All kids and adults should see this!
Crystal, Fredericksburg, VA

How cute hope she got the trophy
Alexa.m alexander, Cheboygan Michigan

believe in yourself
Christine, Sayreville,N.J.

This video is so beautiful
Joshua, 19110

CUTE!!!!!
Julie

that is so cute and what is that song at the end of the video
Anonymous

that was pretty cool
Anonymous

sososo cute
cesceliem., ny

the video was great
Damon craft , cal

she is sooooooo cute!awwwwwwwwww!
jasmine, kanata,ontario