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See our new stories and new campaigns at PassitOn.com! Our first video features Joshua Williams, who at the age of 5, started his own non-profit to feed the homeless. To date he and his friends have fed over 300,000 people!

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Songwriter Jeffrey Steele introduces our new commercial!

Behind the Scenes

Jeffrey Steele and his co-writer Steve Robson created the poignant song “My Wish” which was performed by Rascal Flatts and featured in our commercial. In the video below, Jeffrey shares his insights about this song and the importance of the people who really care about us—and our own role in keeping those relationships close.


About This TV Commercial

Having a child can be one of the most joyful yet challenging parts of life. Most parents will tell you that as they watch their children grow from babies, to toddlers, to teenagers, to adults, the time "goes by too fast." Set to the iconic song "My Wish" performed by Rascal Flatts, this commercial reminds us of the importance of being involved in our children's lives, and to cherish each moment we have with them. Parenting... Pass It On.

Video Transcript

I hope the days come easy and the moments pass slow, And each road leads you where you wanna go,
And if you’re faced with a choice, and you have to choose,
I hope you choose the one that means the most to you.
And if one door opens to another door closed,
I hope you keep on walkin’ till you find the window,
If it’s cold outside, show the world the warmth of your smile. But more than anything, more than anything
My wish, for you, is that this life becomes all that you want it to, Your dreams stay big, your worries stay small,
You never need to carry more than you can hold,
And while you’re out there getting where you’re getting to,
I hope you know somebody loves you, and wants the same things too, Yeah, this, is my wish (my wish, for you).
May all your dreams stay big (my wish, for you).

SUPER: Parenting...Pass It On The Foundation for a Better Life VALUES.COM

Parenting. Pass It On!

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Pass It On®

I love this commercial
Pamela, MA

This was my choice to dance with my son (my youngest child) at his wedding for the Mother/Son Dance!!! So beautiful!!! Thank you!
Lori, St Louis

I love this song I had to find out who song it I only hear it in the middle of the night, OMG it gives me Goosebumps..this song did what the writer intended. made me smie.
lynette, Texas

I loved it! Beautiful and best song ever. Teared up because Im a parent too!!!!
Donna Gebhardt, Pittsburgh, PA

Amazing I love this Best commercial ever <3
melissa, Naples,FL

Love, love the song, amazing and wonderful. So inspiring.
Jan, Seekonk ma


i love this song
pamela, Illinois

Beautiful very emotional video.
Ismail, Karachi, Pakistan

Love it!!
David, Virginia

One of my very favorite commercials, I love this dad and how lovingly he looks at his daughter as she grows up and she, well she is just growing up.
Wanda, Boston

I absolutely love this song and I love the video/commercial it just brings tears to my eyes.
Wanda, Boston, MA

Love This!
LeeAnn, Boise, Idaho

So Beautiful
Mary, Tenn.

My favorite commercial. I love when AFN plays it over here in Afghanistan.
Darrie, Khost Province,Afghanistan

I am so grateful, I came from a living family.
Jane, Denver, Colorado

This is the best pass it on. Comercial. I wish it would keep going. My 6 yr old granddaughter said theres you comercial. Thanks
Jackalyn, Racine wis

This brought me and my wife to tears as we watched this. We didn't really realise how much our parents loved us, and it teaches us a lot as we are heading into parenthood now.

so beautiful...
Aaron, texas

Fabulous! Beautiful message for everyone, everywhere!
Marianne, California