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See our new stories and new campaigns at PassitOn.com! Our first video features Joshua Williams, who at the age of 5, started his own non-profit to feed the homeless. To date he and his friends have fed over 300,000 people!

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About This TV Commercial

The story of "Apple Stand" seemingly takes place over the course of a couple minutes but, like many of FBL's spots, the filming took an entire day. The setting for "Apple Stand" was a beautiful location. During production, however, it rained, snowed, was sunny, and was extremely windy - all in one day! Shots had to be filmed in the rare moments when the weather was cooperative. It was a lot of work for the editors, who succeeded in the important task of putting parts and pieces together in order to give "Apple Stand" a cohesive look and feel.

Video Transcript

VOICEOVER: We didn’t have much to give then. Thin crop left us with hardly enough apples to fill the stand. So when they showed up firing them mean looks around the place and staring us down on prices, well I was angry. Didn’t seem to bother my father though, he let them set a fair price. Too low, I thought. Then he did more, he had me load another bushel of apples into their trunk. I learned later on that this family was in need.
MUSIC: The greatest gift we give it’s in our heart, what we believe, the way we live.
ANNCR/SUPER: Caring for others… Pass it on. A message from The Foundation for a Better Life.

Caring. Pass It On!

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Pass It On®

Powerful and Inspiration videos and music!
Joan , Phoenix, AZ

WOW i almost cried
Anonymous, Englewood,OH

This one brought tears to my eyes for we need this attitude in our lives.
Harvey, Buda, Tx.


Very nice reminder that doing the right thing, especially for those that can't quite make it by on their own (despite their best efforts) is always worth doing.
Jeff, Risingsun, OH

Care for others in anyway possible. Even the smallest gesture can mean a lot and hopefully it gets past on...
James, NH

What is The Name of The Song?
Erica Johnson, Portsmouth, VA

It is so kind to lower the price and give an extra basket of apples. I love that video
hend m., Dubai

Caring is sharing
Abbi, Sachse Texas

I'm ten and this commerical made me and my friends cry wonderful message
sarah, houston/texas

Like your site
kimber cromwell, yakima wa

Isn't that Fred Thompson's voice?
Jerry, Chattanooga, TN

Heart pounded with love and tears to my eyes, what a wonderful way to express what a we have.
Lupe, california

One of my favorite commercials ever!
Julie, Florida

Tears to my eyes. Wonderful!
Jim T, NH

You guys are awesome! I need what you guys give, thanks!
luther b , tennessee

I love these videos, they make me so happy!
phsycoraper, Montbello, Co

Just wonderful! Thanks a lot.
Waleska, Brazil

I wrote the comments about being bitten by a dog, but I forgot to say the commercial I was talking about. "We shell be free"
Dian Adams, LaPlace, Louisiana

What is the name of this song?
Sergio Fagundes, Brazil