#PassItOn®
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About This TV Commercial

The idea for "Cafeteria" was actually developed during the making of "Locker." In preparation for shooting "Locker," the director talked with some of the spot's young actors. The young women said that they also had experienced bullying, but unlike with boys, who tend to be more physically aggressive, girls are more verbally aggressive. The staff and directors learned from recent research, as well as talking to young people, that often a person doesn't need a "reason" to be targeted by bullies - it seems that simply being new is "reason" enough!

Video Transcript

MUSIC: “Every day is so wonderful. Then suddenly, it's hard to breathe…
MUSIC: “Now and then, I get insecure…
MUSIC: “From all the pain, I'm so ashamed…?NEW GIRL: Would it be OK if I sat here?
MUSIC: “I am beautiful. No matter what they say…
MUSIC: “Words can't bring me down… ?POPULAR GIRL #1: Is she serious?
POPULAR GIRL #2: Whatever!
POPULAR GIRL #3: New girl!
MUSIC: “I am beautiful…
MUSIC: “In every single way. Words can't bring me down, oh no…?ANNCR: Reaching out…Pass it on. A Message from The Foundation for a Better Life
MUSIC: “Don’t you bring me down today.”
SUPER: The Foundation for a Better Life

Reaching Out. Pass It On!

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Pass It On®

Thank you
sarkam abdi, Kenya

Just seen this in Minnesota's Lake Country..Thank you for your awesome productions! Can't wait to see more when I have signal!!!
Lynny, Mn

Powerful
Patricia, NY

wow
DANNYTHEPEDO, INSIDE OF A VAN

sad.
Dv, PA

When was this filmed. That style is so early 2000's lol
Joshua, CA

I just started seeing these commercials today and I love it. I've been what everyone considers introverted my entire life and I found myself smiling and it shocked me. I'm an adult now but I hope these help someone who finds themself "shy" like I am.
Kimberly , Georgia

So sweet!
Anonymous

THIS IS WHAT WE SHOULD DO ALWAYS REACHING OUT TO ALL YOUNG AND OLD
JOHN, INDIA

Aw. i wish someone would do that to me
Jeffery, white county middle school

That was really nice.
Anonymous

This video shows to reach out to people even if they seem a little awkward and if they are new; they might be a totally different person when you get to know them better.
Anonymous

This video shows courage to just be a nice person sometimes because doing something nice is better then treating someone like they are a nobody.
Brianna.k, White Middle

This video shows a new girl just coming to a new school and everybody has their own little cliche. She feels alone as she walks through the cafeteria looking for one open seat. When she finds one they all leave, but one girl reaches out and comes and sits with her.
Anonymous

so nice
Anonymous

Inspiration Video
Anonymous

Im a dumpster diver
Bob the Hobo, Behind McDonalds

Comment
Your First Name, Your Location

deez nuts
DeeZnUts, From Location

The girl was so nice
Anonymous