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See our new stories and new campaigns at PassitOn.com! Our first video features Joshua Williams, who at the age of 5, started his own non-profit to feed the homeless. To date he and his friends have fed over 300,000 people!

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#PassItOn®
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About This TV Commercial

For "Umbrella," FBL wanted to create the impression of a highway traffic jam, in the rain, at rush hour. But during filming, the day was clear, and the spot was filmed in a parking lot. The crew lined up many cars in order to create the impression of a highway. As in "Taxi," a rain truck with gigantic sprinklers was used to create the rain.

But this was a lot of work to do in only one day. As time went on, the camera crew only had fifteen minutes of daylight left, and still had not been able to shoot anything! When the light runs out, so does the opportunity to shoot, because it is extremely difficult to light a scene at nighttime so that it looks like day. The FBL crew only had time for two shots: one long shot, and one close-up. Fortunately, these two shots turned out to be just right.

Video Transcript

ANNCR/SUPER: When you can’t do it all, do what you can. Caring for others, Pass it On. A message from The Foundation for a Better Life.

Caring. Pass It On!

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Pass It On®

PLEASE NOTE Comments have been turned off as we prepare the values.com site to be moved to our new website at passiton.com.


Awesome
Morgan, The world

Really really love this one, the spontaneous act is so generous and the driving away without any need for compliment heightens the beauty of the caring.
Dheera, Los Angeles

You go! We need these commercials on all major networks. I was babysitting the other day and the children were watching a show on TBN. The "Classroom" commercial came on and they just sat their in "AWE"! I said to them, that is really cool and they said, "Yeah it is"! These children don't have anyone teaching them the right things but they heard and saw that message. I don't think they will ever forget it! Thank you!
Cynthia D., Fayetteville, NC

This video makes me feel all warm and fuzzy inside.
Ethan, Colorado

MAGIC!!!!
BOB, Canada

Sometimes, it's the brief, little things that make big changes in people's lives.
Sam, Poulsbo, WA

How utterly cool! Thank you for producing these incredible video shorts. I will be recommending them to teachers and parents as conversation starters.
Tom H, San Tan Valley, AZ

Great message here. It's awfully easy to give ourselves permission to do nothing if we can't solve an entire problem, but doing what we can is often enough to make a huge difference. I am going to link to this spot as part of an upcoming article on my blog, www.bestihave.com.
Marion Y, Hillsborough, NC

Thank you, thank you, thank you! Finally there is a source for GOOD things to think about, rather than all the bad we're flooded with.
Paul M., Montgomery City, MO

Still the One!
Marcel Myrick, Brooklyn, NY

You go! We need these commercials on all major networks. I was babysitting the other day and had the children watching a show on TBN. The "Classroom" commercial came on and they just sat their in "AWE"! I said to them, that is really cool and they said, "Yeah it is"! These children have don't have anyone teaching them the right things but they heard and saw that message. I don't think they will ever forget it! Thank you!
Cynthia D., Fayetteville, NC

That person made the guys day he looked happy even though his car stopped working.
Christopher B., Miami,Fl

You never know how much a compliment, smile, nod, or just a wink in the right manner weighs. Or, hmmm, an umbrella! Just be nice and treat others the way you would like to be treated. I really liked this one. Carefree!
Jacqueline C, Memphis, TN

I have been inspired by this spot. It reminds me that although I may not be able to completely meet someone's need...if I can, I should meet as much of it as possible.
April L., Indiana

I thought this one was neat.
Kaitlin G, Maryland