Pass It On®

About This TV Commercial

A call from a child in the middle of a busy day at work can be awkward. But calling your father between periods during a hockey game—well, it could be embarrassing especially if the request is for a bedtime nursery rhyme. Our father in this case obliges his young daughter. A moment made even more charming by the great song "Do You Believe In Magic" underscoring the fact that love isn't always convenient, but is appreciated forever. Love... Pass It On.

Video Transcript

[intense action sounds]
[buzzer sounds]
Coach: O.k. what happened to your passing?
Coach: You have to support the puck. Do I have to tell you this?!
Coach: Now we're gettin' killed on the boards.
Second Coach: Hello
Coach: This is your territory Grimson!
Coach: Do your job!
Second Coach: Grimson!
Grimson: Hello?
Grimson: Oh, Hi honey.
Grimson: What? Now?
Grimson: Alright.
Grimson: The itsy bitsy spider,
Grimson: climbed up the water spout.
Grimson: Down came the rain and washed the spider out.
Girl: [laughter]
Grimson: Out came the sun and dried up all the rain,
Grimson: And the itsy bitsy spider climbed up the spout again.
Girl: I love you daddy.
Grimson: I love you too sweetheart.
Teammates: [laughter]
Grimson: Hey, it's my girl! You know, my daughter!?

Love, Pass It On.
A message from the Foundation for a Better Life

Love. Pass It On!

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Pass It On®

Every single commercial on TV should be values.com commercials!
Jeremiah Jung, Evergreen Elementary School

hockey is one of my fav sports
jasmine, kanata,ontario

Love it!
Anonymous

I feel The Loving Spoonful singing their Do You Believe In Magic would have been more fitting for this P.S.A
Anonymous

I feel that the Lovin Spoonful singing their Do You Believe In Magic would have been more fitting for this P.S.A
Anonymous

Gorgeous
soraya bach, deerfield beach

Amazing!!!
Brittany, Stony Point NY

really insperational
tracie, san francisco

Your commercials leave me speechless.
Jason B, UK

Lovely! Lovely!
kathleen Matthews, Toronto Canada

My favorite commercial.
Mallory, Goshen,IN

This is one of my Favorites! Reminds me of my daughter.Very Sweet!
James Lentz, Oroville, Ca

love values.com project. we need on all over media avenues 24/7 ! :)
laura, texas

Love this commercial! It makes me cry because I think of my dad. He just recently passed away and it makes me think of him and smile between the tears.
Kimberly, Ohio

First saw this late last night during break between OT's of the Blackhawks/Kings game. Lover it!!!! Very hard these days to find things the whole faily can watch.
linda, northcaolina

very good! very funny. ;-)
james Lin, taiwan

nice
logan, hemminger

This is one of my favorite commercials. I think it's incredibly sweet the way the father takes a moment to sing to his daughter, it just shows how much he loves his little girl.
Cory, Barrie Ontario

All of your commercials are awesome. Thank you so much!
Rob, Michigan

You're on the right track with all the ads......keep it up! Loved this one as an ex-ice player and Dad!!!
Larry, Bend, OR