#PassItOn®
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About This TV Commercial

FBL chose a teacher as the "hero" in this spot, because every day they are doing remarkable work to teach children all over the world. In many ways their "heroics" are unsung, and this spot's objective was to sing their praises. The director wanted a warm look for the spot that would be reminiscent of the tone in the movie October Sky. During filming, the crew shot so as to create that look through the lens. In post-production, the director, cinematographer and editor changed the coloring to give the desired effect of warm light. This made for a much more intimate setting and feel. The art directors were also responsible for re-decorating the classroom to give it the desired look -- they hung up the alphabet, artwork, bulletin boards and even painted the walls! The crew also had to put everything back to normal after the filming.

Video Transcript

MOTHER (in letter, V/O): Dear Mrs. Crandall – It’s easy to get so busy, we can forget there are others who need our help…
MUSIC: Some people have eyes to see, a friend in need of help…
TEACHER: Let’s work on your reading, OK?
MUSIC: Some people have ears to hear the cries of those in need…
MAX (reading): …the umpire said “You’re safe.” The end.
TEACHER: Good job, Max! Thanks. Vanessa, you’re next.
MUSIC: They show us how much they care with quiet, simple deeds…
MUSIC: Everyday Heroes, livin’ in your neighborhood…
TEACHER: I’m really proud of you.
VANESSA: Mama!
MUSIC: Everyday Heroes, livin’ in your neighborhood…
MOTHER (in letter, V/O): By taking the time to help my daughter read, you’ve become her hero…and mine.
MUSIC: Everyday Heroes…
SUPER/ANNCR: Make a Difference…Pass it On. A message from The Foundation for a Better Life.

Making A Difference. Pass It On!

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Pass It On®

Just Awsome
Tyler

I as a kid had a teacher help me with my writing skills. She was harsh but i knew she cared. I left letter for her when i left school telling her what it ment to me. It was in my own still chicken scracthy writing but it was read able.
Fran, Ulster, PA

Bless you all for these wonderful,compassionate commercials as they are a great reminder of love and humanity!
karen, Massachusetts

Thank you for all of the inspirational work and sharing your wonderful vision.
Tracy, Pasadena, CA

That is so KIND!
Kallie, Hartville, Ohio

how touching and so inspiring we can all be heroes by reaching out to those in nees
john, INDIA

I love this vidéo.
Samuel, Franconville France

i love these videos
Anonymous

I love all your commercials. This one, like most of them, made me cry. I taught English in a Junior High School in 1969. This is why I chose to be a teacher. Thanks yet again...
Russ Norman, Escondido, CA

Love the words send them to teens everyday
Diana , Arizona

Your videos are truly wonderful. I believe that they inspire ALL of us...please keep, them coming! THANKS!!
Rick, Kentucky

I remember the country.
Juan Manuel Santos, Bogotá, Colombia

I remember watching some of these videos back in my country (Bolivia) when I was little. Now, somehow I know that they help me to shape my character, and I am very grateful for that. Sincerely, I believe that we need more of these type of examples and videos everywhere, and I bet nowadays youth will be better. Values, something that we should start learning at home, reinforce at school and practice everywhere.
Jose Elias Arce, Maryland, USA

I caught the "bus" commercial about 8:30pm last night! HONESTY, pass it on. I hope there is some way these values can be brought into the schools as part of maybe the language arts program. The is perfect for teenagers and I was delighted to see this. So valuable! Thank You!
patricia nowatzki, tucson, az

These videos really touch my heart and I would love to post them on my facebook page once in awhile. It's nice to see them on TV but I think too many people walk away from the TV because they think it's another commercial.
Jan Woodford, Brighton MI

I would love to share this video..how? I am also a teacher and I also want to make a difference by sharing this...
Joy santos, Philippines

This is so true....touched my heart.
akeem, jamaica

this video is such a cool video and so is the pass it on progam
chad s

It's really a nice job. I wish all of us "worked" as this teacher,with love and responsibility. We don't have to forget that there are people with feelings.
Alicia, Argentina

beautiful song
millie emerson, washington