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The Wall

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Views: 68,654
Related Values: Ingenuity  Motivation  Learning 

About This Video

"The Wall" was a challenging spot in terms of art direction, as the team had to portray months of time in 60 seconds. The spot was shot in the middle of the summer but needed to depict day, night, warm weather and even snow in the span of the spot.

Fortunately for the actors who play the two boys, they only had to "build" one part of that wall. That part is real, but the majority of the wall is made out of wood, and the bricks are painted. These sections of the wall were crafted the day before shooting, with the art department taking care to match the painted bricks to the real ones. The FBL crew also had to return the warehouse area to its original state, dismantling both the wooden and brick parts of the wall after shooting was done.

The_wall_1 The_wall_2 The_wall_3 The_wall_4

Video Transcript

VOICEOVER: Ask our father what dreams are made of…
MUSIC: Some dreams…
VOICEOVER: and he will tell you hard work.
MUSIC: Live on in time, forever.
VOICEOVER: We were kids and he expected us to build The Great Wall of Philadelphia…
MUSIC: Those dreams you want with all your heart.
VOICEOVER: …and he wanted it to be perfect. No friends, no football, nothing.
MUSIC: …and I’ll do whatever it takes, follow through with the promise I made.
VOICEOVER: …but over the months we stuck with it.
MUSIC: Put it all on the line…
VOICEOVER: …but when it was finally finished, all he said was:
MUSIC: …what I hoped for in life, would be mine.
DAD: Don’t ever tell me there’s something you can’t do.
MUSIC: If I could reach higher…
VOICEOVER: But you know, he was wrong. There is something I can’t do… I can’t thank him enough.
MUSIC: If I could reach higher...
ANNCR/SUPER: A message from The Foundation for a Better Life

Comments

Have something to say? Tell us what you think.

Ronald Atkinson 2 months ago from Virginia Beach, VA
Your team has given media integrity, purpose, and life transformation seed. I use these tools in my media literacy classes. The Wall encourages me to be a better dad and walk humbly with and before my family, friends, co-workers in the marketplace. Thanks so much!
Leonel Fajardo 2 months ago from Salem, Or.
This commercial reminds me of my dad, when I was in Guatemala he always made us to work hard since we were 6 years old, when I was a kid I thought he was completely wrong because of the way he always treated us. Now I'm living in the U.S.A. I realized that the one was wrong was me. Thank You so much dad. Hope Some day I'll be like you!!!! Gracias Padre!!!
Kenneth H. 6 months ago from Provo
I love these commercials so much, if I have a show recorded and I'm fast forwarding through commercials, I'll always stop it if I see a Foundation For a Better Life commercial. And John D., I'm not sure if you'll ever read this, but the spot is based off of Will Smith's story, no coincidence.
babe p 11 months ago from miami
More commercials like this please!!!!!!
B about 1 year ago from Canada
What is the song in this ad called?
John D. over 1 year ago from Chicago, IL.
Will Smith said he went through this exact same thing as a kid and the commerical mentions Philadelphia- his home town. Is this ad based on him? or is it just a complete coincidence???
Cathy almost 2 years ago from Nanchang,China
It is a great video,I like it very much. Hard work pass it on. Good ideas worth spreading.
Dyego Felix about 2 years ago from Brazil
Tudo que e feito com suor atravessa geraçoes...
Liz M about 2 years ago from NE
I think that this teaches something very important.
Pat C. over 2 years ago from Niagara Falls, NY
I use these spots regularly for writing exercises for my English as a Second Language classes. Thanks. Make more!
Julie C over 3 years ago from Lake Stevens, WA
I sent the "I hope you Dance" to a very negative person that seemed to be in great emotional pain (in an internet forum); so I asked him if he cared to dance with me. I was shot down, but it put a lot of smiles on the faces of others in the forum. I wish I could get everyone to dance, but sometimes an invite is all I can do! Love it.

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The Foundation for a Better Life began as a simple idea to promote positive values. We believe that people are basically good and just need a reminder. And that the values we live by are worth more when we pass them on.