Basketball

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Never Too Late

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Views: 91,787
Related Values: Honesty Respect Courage

About This Video

When the game is on the line we find out what kind of character we really have. In the heat of a championship basketball game a young man makes a decision that affects his entire team.

Video Transcript

Coach 1: “Go let’s go”
(Crowd cheering)
Coach 1: “Oh!”
Ref: “Blue!”
Alex’s coach: “Time!”
Ref: “Time out.”
Alex (talking over coach): “I touched it”
Alex again: “I touched the ball before it went out, coach.”
Teammate 1: “Come on Alex, the ref did not call that!”
Teammate 2: “You gotta be kidding me, Alex!”
Teammate 3: “It’s the championship game!”
Teammate 4: “Talk to him, coach”
Alex: “I touched it, it’s their ball.”

Alex’s Coach: “Don’t foul them when they inbound. Team on ‘three’. One, two, three.”
Team in unison: “Team!”
Teammate 1: “Nice going Alex”
Alex: “Sorry coach.”
Alex’s Coach: “Alex. Alex, good call.”
Anncr/Super: Sportsmanship, pass it on. The Foundation for a Better Life.
Alex: “Ref, I touched it last.”

Join the discussion

Have something to say? Tell us what you think.


0	Johnny"O" 2 months ago from West Virginia Answer to the comment posted by Fred Rowe from S/E Ohio.....that was the other teams coach that was unhappy with the call. If you replay it you will see that he has on a white shirt and Alex's coach has on a blue shirt. I will be honest with you, I thought the exact same thing when I first watched it and had to see it over to catch the difference.
1	Flora 3 months ago from Virginia Beach @Fred Rowe: As I understand it, the point is to be honest no matter what. Even if the adults are showing disgust. The coach was having mixed feelings. That's a human reaction and adults are imperfect like anyone else :)Great job on the video!
2	Kyle J 4 months ago from Lexington OH I Like This One Nice Job.... Honesty Pass It On
3	Chris S 4 months ago from Indianapolis I would love to show this video to my youth basketball league that i coach. its not on youtube though
4	Alvinandrewlester 5 months ago from Cordova, TN I very thoroughly enjoyed this video I believe if there where more videos such as this then people would view it more positively and be more open about speaking up as well as taking responsibility for their actions.
5	Fred Rowe 5 months ago from S/E Ohio Nice sentiments; but I get hung up on the disconnect when I see Alex's coach act as if he is upset by the fact the ref just made the call indicating that the opposing team had just turned the ball over. It was their ball why is he indicating discussed.Thats not the correct reaction he should be showing. Some one lost track of the story line as this video was being put together. Your hearts were in the right spot. Fred
6	jhon 6 months ago from Skyforest, California Still one of your greatest spots! What a powerful message for our troubled youth! This should be shown in every school in America! Gripping!
7	trinity.j 7 months ago from alliston This commercial reminds me of when I tried out for the basketball team but I didn’t make it. Yet you feel good even if you don’t make it. A lot of people didn’t make it and I bet that they still felt good even if they were sweaty and exhausted. They still should feel good about themselves.
8	Taylor.Q 7 months ago from Alliston My connection is when I was playing soccer , and the same thing happened to one of my teammates and she admitted it. She used good sportsmanship just like Alex did.
9	Michael 7 months ago from Chicago Great ad and great message!
10	Tony 8 months ago from Idaho I'm a Ref and I think this needs to be played in every school and before every game.
11	marina 8 months ago from kanata i think he made the right choice in what to do because that was a choice of fairness, and just because it is an important moment doesn't mean that you should be unfair. When you make an act of kindness you get rewarded in return, whether its a complement or a "good choice"
12	Nathan 8 months ago from Canada He did the right thing. Good player.
13	J i m b o 8 months ago from FLA Funniest video i've ever seen by far
14	Kay L 11 months ago from NC The praise by the coach was good but why did he wait to tell the player this after all his peers had left to back to the game - all the players should have heard this message.
15	Cc 12 months ago from USA While watching this video, my mind has been opened up to the concept of sportsmanship. I can't help but to tear up in this. Thank you for such an inspirational, thought out video.
16	David C about 1 year ago from Maine To win without honor is no win. This video is a comfort to an old man who is weary of trash talk and rule bending.
17	Jhon about 1 year ago from Skyforest, California I love this particular spot! Tremendous acting, with an equally tremendous message. I get choked up when the coach says "Good call." Every youth team ought to watch this before every game! Thank you guys!
18	Chris C over 1 year ago from Odessa, TX Powerful. Thanks! Will probably become my favorite website.
19	judith w over 1 year ago from chicago Where is the Live Life video featuring I Hope You Dance? It's my very favorite.
20	Joan Mc Leod over 1 year ago from South Carolina Thank you for these powerful messages that I first saw on FOX TV
21	Debbie H over 1 year ago from Chino Hills, CA Thanks for your awesome organization. I love every one of your commercials/precious messages and am grateful for their existence. Please keep up the good work and God bless you.
22	Justice B over 1 year ago from Barrie I think it was a great act of sportsmanship an Alex's part. Even though his team didn't get the ball they can sill win the game.
23	Mike S. over 1 year ago from Burlington VT I have passed this on because in a time where so many are fixated on winning, the lesson of sportsmanship must be passed to our kids. Good Call.
24	Blake, K. over 1 year ago from Denver, Colorado, USA Not only is this message displaying sportsmanship but it is also displaying integrity, ownership, as well as honesty. The life lessons to be learned in the messages The Foundation For A Better Life displays are countless.
25	Marion Y almost 2 years ago from NC Wonderful message and I will pass it on! I am going to include a link to this spot in an upcoming article on my blog. (www.bestIhave.com)
26	marie gold v. almost 2 years ago from philippines I'm just an ordinary girl, but I learned a lot from this video clip and the value that makes a wonderful sign. Too bad people now don't value this anymore.
27	Bobby H. about 2 years ago from Williamsburg, VA What a shame that this and many other values have disappeared from our world today.
28	Awudu Mohammed Zia-ulhaq over 2 years ago from Ghana, West Africa Hello, I want to play basketball but I don't have sponsorship. My family is poor. I decided to visit this site to look for the foundation, I watch this game Basketball spot on CNN in my country, Ghana in west Africa. I am so happy with the foundation, I want to join it.
29	Rob S. over 2 years ago from Broken Arrow, OK Doing the right thing is always the right thing. I am a basketball coach and I believe that teaching character is more important than teaching basketball. Great Video.

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