When the game is on the line we find out what kind of character we really have. In the heat of a championship basketball game a young man makes a decision that affects his entire team.
Coach 1: “Go let’s go”
Coach 1: “Oh!”
Alex’s coach: “Time!”
Ref: “Time out.”
Alex (talking over coach): “I touched it”
Alex again: “I touched the ball before it went out, coach.”
Teammate 1: “Come on Alex, the ref did not call that!”
Teammate 2: “You gotta be kidding me, Alex!”
Teammate 3: “It’s the championship game!”
Teammate 4: “Talk to him, coach”
Alex: “I touched it, it’s their ball.”
Alex’s Coach: “Don’t foul them when they inbound. Team on ‘three’. One, two, three.”
Team in unison: “Team!”
Teammate 1: “Nice going Alex”
Alex: “Sorry coach.”
Alex’s Coach: “Alex. Alex, good call.”
Anncr/Super: Sportsmanship, pass it on. The Foundation for a Better Life.
Alex: “Ref, I touched it last.”
I just sent an email to you about the repetitive running of the John Denver commercial. I said I would look at more of your site. Well, now I'm not so unhappy about seeing about 5 or 6 of the same commercial per hour. If that led me to your website, then that's great. I will share this with others and pass it on. You are promoting the positive values that are so tragically lacking today and that are certainly not being taught enough in schools and at home. Maybe more will see these ads and learn some better behaviors. Many thanks!....... Martha
Martha Hole about 1 month ago from Wichita, KS
The first time I saw the commercial, I never considered the impact it would have on my own children. During my 15 year old daughters basketball game the same scenario happened. She touched the ball and the opposing coach had a good view of the play and was arguing the call. My daughter told the referee that she had touched and the call was reversed. The game wasn't for the championship but I hope that she would do the same thing. The commercial did have an impact on her and I couldn't be more proud of her. She scored 20 points in the game. The point she made about honesty was the only one that matters.
Alan Miano 3 months ago from Corfu, New York
You should publish a range of opinions on this commercial, as any person with good values knows that the strength of their conviction can healthily be challenged and sharpened by good debate.
With that said, this ad does portray one particular character with good values. Player 1 has his values straight. He understands that it is not the coaches or players roles to interpret and call the plays. He correctly asserts that you should not argue with the ref and just play the game. Good pressure got you the ball back and you earned it, go win the championship!
How would this scenario change if it were from the perspective of the player who got the raw end of the deal? Would you all be happy about him or his coach complaining to the ref because the ball was not out on him. Isn’t that the right thing to do by your logic?
Anonymous 4 months ago from
this is a good way to show sportmanship
bryan 4 months ago from 118493 porter way
In 5th grade we had this happen to us. Our coach saw the play, asked us if we wanted to win on a technicality, and we passed the ball into the other team and set up our defense. I hated losing that game, least of all by one shot, but it was the right thing to do. It wasn't a championship game, but it was the end and we needed the ball. The point of this is: you can always do the right thing. And remember it 25 years later.
Chris Harmon 6 months ago from Nevada
Great commercial! While understanding that they where in the heat of the game and the coach may have been saving his speech for later, I would have liked to have heard the coach say, "Good Call" to Alex in public (as opposed to after everyone had already left).
Drew 6 months ago from New Orleans
You are missing the point. They fabricate the scenario clearly enough for the mere mortal to understand what happened on that play and evaluate Alex's honest response. Not for us to replay it in slow motion and discover that they didn't set it up right. or to figure out who wins the game. The ref's response to Alex's admission is so irrelevant that it is not even shown. This is not a matter of basketball technicalities much less about this particular play. its about Alex' integrity. He saw a bad call that went in his favor and didn't just take it. had tried to correct it. I think this is a very good commercial.
Franco 7 months ago from Virginia
I would have rather seen the subject about trash talking which gets to the issue of sportsmanship much more than how this commercial addressed it. As a sports official, and in reality, regardless of the player admitting to touching the ball, the ref did not see it and therefore the refs call stands. I have had players make admissions similar to the circumstances of this commercial and my reply is, "Thank you for your honesty. I missed it, but the call still stands." It was a nice try, but the issue of sportsmanship could have been addressed in a different form, one that is more realistic.
dvt 7 months ago from So Cal
Yes you shoud be nice to people even if you shoudnt be that way we all win. Exept bad people they woud be bad and take advantaje of you. Morrally if your nice it will be better.
Annie 7 months ago from thomasville alabama
I love the honesty and wish every athlete played with this kind of integrity. However, as a High School ref, we don't change our call 1 minute after it is made. If the player had spoken up right when the play occured, that's one thing. Waiting until the timeout is over is another. Even if the player had spoken up right away, I probably would not have changed my call. If you replay the video and stop it at the 15 second mark, you can see that "Alex" was looking toward the path the ball was traveling from. There was an offensive player right behind Alex who also had his arms out to catch the pass. The ball looks like it deflects off the offensive players arm after Alex grazes it. Alex was in no position to see if that offensive player touched the ball after he did. The referee was.
John 8 months ago from Florida
Thanks everyone this commercial was a blast and fun. To see us do this in 06-07 and the commercial still gets played, its crazy, I can show my kids the differnet projects i was able to do. I'm the Teammate1 "Nice Going Alex" "Alex" & I are actually blood cousins. He now is playing ball in Cali and Im in Ohio. Thanks for watching everyone!!
Steven George Jr. 11 months ago from Ohio
ALEX 12 months ago from NEW YORK
The opposing coach was my student in Ohio, and the kid is his son. So proud of them.
Jolene about 1 year ago from Las Vegas
The commercial would have meant more to me if the coach commended the player in front of his teammates instead of waiting for them to walk away and then speak to the player.
CJ over 1 year ago from Monaca
Pretty sure this was shot at my Junior High? Brockbank? Can anyone confirm this?
Jordan over 1 year ago from School, Utah
The recent Packers game shows why we need to revive these values.
Mother of three over 1 year ago from Wisconsin
I think he made the right call, but I'm pretty sure his team was really mad!
Bubba Mcdaniel over 1 year ago from Dothan
I did this once. Told the ref I touched the ball when he ruled it for the other team. It wasn't for a championship, but I have never regretted doing the right thing.
Dan over 1 year ago from Mi
Answer to the comment posted by Fred Rowe from S/E Ohio.....that was the other teams coach that was unhappy with the call. If you replay it you will see that he has on a white shirt and Alex's coach has on a blue shirt. I will be honest with you, I thought the exact same thing when I first watched it and had to see it over to catch the difference.
Johnny"O" almost 2 years ago from West Virginia
@Fred Rowe: As I understand it, the point is to be honest no matter what. Even if the adults are showing disgust. The coach was having mixed feelings. That's a human reaction and adults are imperfect like anyone else :)Great job on the video!
Flora about 2 years ago from Virginia Beach
I Like This One Nice Job....
Honesty Pass It On
Kyle J about 2 years ago from Lexington OH
I would love to show this video to my youth basketball league that i coach. its not on youtube though
Chris S about 2 years ago from Indianapolis
I very thoroughly enjoyed this video I believe if there where more videos such as this then people would view it more positively and be more open about speaking up as well as taking responsibility for their actions.
Alvinandrewlester about 2 years ago from Cordova, TN
Nice sentiments; but I get hung up on the disconnect when I see Alex's coach act as if he is upset by the fact the ref just made the call indicating that the opposing team had just turned the ball over. It was their ball why is he indicating discussed.Thats not the correct reaction he should be showing.
Some one lost track of the story line as this video was being put together.
Your hearts were in the right spot.
Fred Rowe about 2 years ago from S/E Ohio
Still one of your greatest spots! What a powerful message for our troubled youth! This should be shown in every school in America! Gripping!
jhon over 2 years ago from Skyforest, California
This commercial reminds me of when I tried out for the basketball team but I didn’t make it. Yet you feel good even if you don’t make it. A lot of people didn’t make it and I bet that they still felt good even if they were sweaty and exhausted. They still should feel good about themselves.
trinity.j over 2 years ago from alliston
My connection is when I was playing soccer , and the same thing happened to one of my teammates and she admitted it. She used good sportsmanship just like
Taylor.Q over 2 years ago from Alliston
Great ad and great message!
Michael over 2 years ago from Chicago
I'm a Ref and I think this needs to be played in every school and before every game.
Tony over 2 years ago from Idaho
i think he made the right choice in what to do because that was a choice of fairness, and just because it is an important moment doesn't mean that you should be unfair. When you make an act of kindness you get rewarded in return, whether its a complement or a "good choice"
marina over 2 years ago from kanata
He did the right thing.
Nathan over 2 years ago from Canada
Funniest video i've ever seen by far
J i m b o over 2 years ago from FLA
The praise by the coach was good but why did he wait to tell the player this after all his peers had left to back to the game - all the players should have heard this message.
Kay L over 2 years ago from NC
While watching this video, my mind has been opened up to the concept of sportsmanship. I can't help but to tear up in this. Thank you for such an inspirational, thought out video.
Cc almost 3 years ago from USA
To win without honor is no win.
This video is a comfort to an old man who is weary of trash talk and rule bending.
David C almost 3 years ago from Maine
I love this particular spot! Tremendous acting, with an equally tremendous message. I get choked up when the coach says "Good call." Every youth team ought to watch this before every game! Thank you guys!
Jhon about 3 years ago from Skyforest, California
Powerful. Thanks! Will probably become my favorite website.
Chris C about 3 years ago from Odessa, TX
Where is the Live Life video featuring I Hope You Dance? It's my very favorite.
judith w about 3 years ago from chicago
Thank you for these powerful messages that I first saw on FOX TV
Joan Mc Leod about 3 years ago from South Carolina
Thanks for your awesome organization. I love every one of your commercials/precious messages and am grateful for their existence. Please keep up the good work and God bless you.
Debbie H about 3 years ago from Chino Hills, CA
I think it was a great act of sportsmanship an Alex's part. Even though his team didn't get the ball they can sill win the game.
Justice B over 3 years ago from Barrie
I have passed this on because in a time where so many are fixated on winning, the lesson of sportsmanship must be passed to our kids. Good Call.
Mike S. over 3 years ago from Burlington VT
Not only is this message displaying sportsmanship but it is also displaying integrity, ownership, as well as honesty. The life lessons to be learned in the messages The Foundation For A Better Life displays are countless.
Blake, K. over 3 years ago from Denver, Colorado, USA
Wonderful message and I will pass it on! I am going to include a link to this spot in an upcoming article on my blog. (www.bestIhave.com)
Marion Y over 3 years ago from NC
I'm just an ordinary girl, but I learned a lot from this video clip and the value that makes a wonderful sign. Too bad people now don't value this anymore.
marie gold v. over 3 years ago from philippines
What a shame that this and many other values have disappeared from our world today.
Bobby H. almost 4 years ago from Williamsburg, VA
Hello, I want to play basketball but I don't have sponsorship. My family is poor. I decided to visit this site to look for the foundation, I watch this game Basketball spot on CNN in my country, Ghana in west Africa. I am so happy with the foundation, I want to join it.
Awudu Mohammed Zia-ulhaq about 4 years ago from Ghana, West Africa
Doing the right thing is always the right thing. I am a basketball coach and I believe that teaching character is more important than teaching basketball. Great Video.
Rob S. about 4 years ago from Broken Arrow, OK