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Wet Cement

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Views: 107,971
Related Values: Character  Learning  Rising Above 

About This Video

Patience is hardest to find when you need it the most! In this charming moment where a young boy innocently sloshes through wet cement we find ourselves asking the question, “What would I do?” just as we find out. We think your viewers will smile with relief and take away a good reminder. Patience…Pass it on.

Wet_cement_1 Wet_cement_2 Wet_cement_3 Wet_cement_4

Video Transcript

Boy: Hi.
Man: Hi.
Anncr/Super: Patience…Pass it on. A message from The Foundation for a Better Life.

Join the discussion

Have something to say? Tell us what you think.

0
Rudy 7 days ago from LA
Anyone know the name of the older actor? He looks familiar? Best commercial ever! Thanks
1
Adrianne P about 1 month ago from Oklahoma
This probably the most precious commercial on tv. Wish all would portray like your site does. That little boy is an absolute doll. Kudos to his family and also to the man who doesn't blow up at him.
2
Willie Ngumi about 1 month ago from Nairobi Kenya
This advert is just the best! How realistic and how innocent the boy is. As a father to a 1yr 4month boy, I have to remind myself often to differentiate dis-obedience from exploration and intrigue. Ofcourse no-one wants their child intrigued by a 45volt wire, but this spot is so true of kids. Wonder if I would have reacted the same?
3
riris marpaung 2 months ago from papua-indonesia
wow...they are so inspirational for me
4
Kels 4 months ago from USA
That is so sweet!
5
Brenda Sue & Rebecca & Christina 4 months ago from Richford VT
I liked that he didn't yell at the little boy
6
T.H. 4 months ago from Baltimore Md.
Love this commercial. It warms my heart and hopefully will make us all better people.
7
Robert 5 months ago from Columbus, OH
Is the older man in the spot supposed to be his grandfather or father? Otherwise, we have here a 3 year old wandering down the street unsupervised :)
8
Lorraine Parker 5 months ago from Fort Erie, Ontario Canada
This spot totally mesmorized me. I have a little grand-daughter, 14 months old, in the learning and touching stage. When she touches something she shouldn't I say no Hannah. She looks at me with this sweet smile and as she approaches the same thing again, she looks at me and says hi. This spot reminded me of her and I was so touched by the look on the little boy's face and the changed expression on the man's face as he gently said hi back and lifted the little guy carefully to the ground. I NEVER get tired of watching it. It's beautiful and so touching. Thank you for bringing a few seconds of happiness into my life!
9
Sarah 5 months ago from Colorado
I think it would've been cool if he left the footprints in the sidewalk. We were walking down the street one day and there were little foot- and pawprints in the sidewalk where animals and kids had walked while it was drying.
10
Bill S 7 months ago from Woodstock, Ga
This is my Grandson to the "T" in a couple years. Patience is what I lacked as a parent. I am realizing that now. This is what makes the world a better place.
11
Casie Stevenson 7 months ago from USA Idaho
My husband and I were watching TV the other night and saw this. He actually does concrete and doesn't have a lot of patience. This was EXACTLY what he and I needed to see. Thank you for making notice of the things that WILL make the world better!!!
12
Karen K. 8 months ago from Monticello, GA
Your commercials are so great! You are not selling anything, only trying to make the world and it's people a better place. Keep it up please!
13
LYNDA KEAN 8 months ago from TORONTO,CANADA
These writers are brilliant
14
Mark 8 months ago from Show Low, Arizona
What a better world this would be if more people could exercise this kind of restraint to anger!
15
Yoanna 9 months ago from Florida
The boy is so cute!
16
Yare 9 months ago from Los Angeles.
Beautiful Ad! A lesson for all of us.
17
J & E Nixon 9 months ago from Iraq & NC
My husband told me about this commercial he'd seen in Iraq and he would not stop telling how much he loved it!He asked me to go to the website and to take a look!!! I love it too!!!!!! Priceless.
18
V 10 months ago from USA
This is the most adorable commercial ever. My heart sinks when I see his face and when he says "hi". The best one ever!
19
Jhon 11 months ago from Skyforest, California
Simple, but hard hitting! I hope to learn this lesson as well as the ad! Thank you for making this one!
20
Michelle 11 months ago from Brooklyn, NY
This ad is is one of the best ads ever. And it reminds me (I have none) to actually have PATIENCE.
21
Donna 11 months ago from Lexington, TN
This is the most adorable commercial I have ever seen in my life. I chuckle every time I see it but at the same time it brings tears to my eyes. Please keep running it.
22
David R. 11 months ago from California
More ads like this please...
23
Nocola Hemphill 12 months ago from Charlotte
My new favorite! I love this one!
24
Glenn R 12 months ago from PA
I believe that it is the most beautiful,precious, and true to life commercial I've ever seen. Thank You.
25
Gerron 12 months ago from Maryland
Love your ads! Just love them. I hope it ignites a broader discussion and movement.
26
trspa about 1 year ago from Tyler Tx
Great to see Innocence fend off Anger... Love it!
27
Angela about 1 year ago from Oregon
I just went through something similar to this, workers just repaved my driveway and the kids next door wanted to test it out. Funny how things like this happen.
28
Dr. Brenda about 1 year ago from Calgary Alberta Canada
These video clips are very well done and provide reminders of what is important.They are a great springboard for discussion
29
Susan H about 1 year ago from Saratoga Springs, NY
AAAHHH...a ray of sunshine with every ad that I see from your foundation. Please continue with your positive and uplifting messages.
30
Lou A. about 1 year ago from Miami, Florida
Great reminder, thanks!!
31
T. about 1 year ago from ivory coast
Just love the innocent face of the kid. Pass it on, that smile.
32
M about 1 year ago from Georgia
I LOVE the look on the man's face when the little boy says "hi". Priceless!
33
Dolores T. about 1 year ago from Hemet, California
I love every one of these commercials. They are so true to life and are to be treasured. Thank you, Thank you, Thank you!
34
Julie H. about 1 year ago from Phoenix, AZ
Every time I see this commercial, I think of my cousin, Grant. When he was a little boy, a photographer snapped a picture of him walking on the wet cement and looking at the man who had done all this hard work. Grant, a father, now is experiencing the ultimate in patience. Over a year ago, his daughter was in a tragic horse backriding accident that left her in a coma for several months and she is still recovering. God bless you for your never ending patience Grant!
35
Joseph G. about 1 year ago from Jacksonville, FL
On Patience, The video has familiarity as my mother did the exact same thing when she was about the same age! The mason was about the same age. I haven't laughed that hard in 20 years.
36
Cynthia,C about 1 year ago from baker county fl.
This is so sweet!!!
37
JimRoy about 1 year ago from Escondido , Ca.
I am a concrete finisher and as mad as I get when someone walks in my concrete , this really tickled me. With a child this age I could not get upset.
38
Mary B. about 1 year ago from henrico
You have to love them no matter what.
39
Ryley Z. about 1 year ago from
Awesome! This one is the best.
40
steph a about 1 year ago from Ben R. McMullin public school
I love this video because instead of the man getting upset or mad at the boy he simply lifted him off and started again. If he he would have got mad at him he would of hurt his feelings.
41
Rio,Z over 1 year ago from California
I work with children and this portrays truly how much patience you need, because they simply don't know better. Makes me smile.
42
Dave M over 1 year ago from USA
Gotta love it
43
Lisa C over 1 year ago from Florida
I LOVE this. It's my son to a T!
44
Cindy H. over 1 year ago from Windsor, NS, Canada
I love the "Wet Cement" spot. It makes me smile every time it's on TV.
45
Diego, M over 1 year ago from Pensacola, FL
Best commercial I have seen in a LONG TIME. Hilarious and cute at the same time. I couldn't stop laughing when I first saw this commercial.
46
Jesse N over 1 year ago from CA
I love seeing these commercials, they are so inspirational in a time when commercials are often so shallow and dull. It reminds me of all the small things people do for each other that go unnoticed.
47
Carol H. over 1 year ago from Ham Lake, MN
Priceless, pass it on to others . . .
48
Kay M over 1 year ago from NC
I've watched about all of the spots and they have made my day. I had no idea that anyone produced such wonderful, clean and inspiring messages. Praise the Lord and thank you!!
49
Tim,N over 1 year ago from Riverside, Ca
Best ad I have ever seen, keep up the great work.
50
Patricia C. over 1 year ago from Franklin, TN
I've been watching your clips on TV and had to go to your website. These pieces are moving and poignant. They are remarkably timely and impressive for a nation which needs reminding of the values and integrity, which are sorely in need of cultivating.
51
Annie D. over 1 year ago from Winnipeg, MB
Wet Cement - this has to be the best stress reliever in the world. Those little wonky footsteps and then when the little boy says "Hi" - well, my heart just melts and then I just chuckle with such joy. The actual commercial on tv is somewhat different than the web site and it is equally as beautiful!
52
Yelena F over 1 year ago from El Salvador
So Cute!!!
53
Jean Zombil almost 2 years ago from Lakeport, CA
I love the wet Cement TV ad, the kid is so adorable that his face freezes any anger.
54
James J almost 2 years ago from columbus, GA
I've been seeing the commercials recently at night, now I have to see them all. I have been more than touched. Keep up this great work. I will be back soon with pictures of our billboards around town.
55
Carson almost 2 years ago from Waterloo
Wow. Sick commercial.
56
Dionisio P. almost 2 years ago from Philippines
Reminds me of the many times people must have been so patient with me and I never got to thank them for it. It is never too late to pass it on, even at 56 years old. I was so inspired. God bless you.
57
Ruc Davis almost 2 years ago from Los Angeles, CA
PATIENCE. Childlike faith is what this whole wide world needs these days. Pass It On... and on... and on... and...
58
Jeannie L almost 2 years ago from Nova Scotia, Canada
Loved it!
59
Brian B. almost 2 years ago from Novato, CA
One of the "Best" Commercials I have ever seen.
60
Cissy T. almost 2 years ago from Grand Prairie, TX
That child, and when he says "Hi", says everything. Only God could create such a happy feeling.
61
Lucero, M almost 2 years ago from Sunland Park, NM
I loove this commercial. It's sooo cute.
62
Elizabeth T. almost 2 years ago from TX
The face of that child could heal the world of all its ills!!!!!
63
Cherise C. almost 2 years ago from Babrados
He is soo sweet.
64
Kristina L. almost 2 years ago from Boisie, Idaho
Wow, that is the most precious sweetest gorgeous little boy ever. Where has he been? We must see more of him. Absolutely a gift from god. Who is he? What is his name?
65
Lady Samm almost 2 years ago from Smithville, Ontario
The only thing "wet" here are the tears that are falling down my cheek. Gosh I miss innocence of our youth. How do we ever get THAT back?...cemented in my heart this one is..Thanks again!
66
BJ about 2 years ago from Santa Fe, NM
Every single time I see the Wet Cement commercial, I smile; it touches my heart!
67
Mary B. about 2 years ago from Battle Creek, MI
I love your Wet Cement spot!!
68
Paul W. about 2 years ago from Manlius, NY
For anyone with a heart! This one sends a good message.
69
Kathy B. about 2 years ago from Arnold, CA.
I've been touched watching the 'commercials' on FOX, so much so that I had to see them all. Thank you for moments of positive inspiration when we are confronted with so much negativity!
70
J. Young about 2 years ago from Whitehouse, NJ
These are the best commercials ever made! We look forward to seeing all the different ones played. Keep up the good work!!!!
71
Kate R. about 2 years ago from Baltimore, Maryland
This one might have become my number one.
72
Mike about 2 years ago from L.A.
What a great ad the young man did such a good job!
73
Teresa T. about 2 years ago from VA
Best commercials on TV.
74
Isabella C about 2 years ago from USA
One of the sweetest commericals I've seen. I warmed my heart and put a smile on my face. Thank you.
75
Pat A. about 2 years ago from USA
YOUR SITE AND COMMERCIALS HAVE TOUCHED ME AS NOTHING ELSE HAS. THANK YOU.

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