Patience is hardest to find when you need it the most! In this charming moment where a young boy innocently sloshes through wet cement we find ourselves asking the question, “What would I do?” just as we find out. We think your viewers will smile with relief and take away a good reminder. Patience…Pass it on.
Anncr/Super: Patience…Pass it on. A message from The Foundation for a Better Life.
What an outstanding expression...!
Bala 7 days ago from India
great patience with the boy
keiko 4 months ago from manila
soraya bach 6 months ago from deerfield beach
The boy is very cute!!
alice 6 months ago from the galaxy
so sweet people need patience like he did
bolishia 9 months ago from new york city
I can so see my Dad in this commercial. He might bite his lip but after he got the little boy out and the mess all cleaned up this would be a story that would be told over and over. And with each version a little bit of a different spin. Love it!
carol 9 months ago from Illinois
No children were harmed in the making of this commercial..............................
Bob dylan 11 months ago from on earth
I am a Grandfather, known as "Papa." I see a lot of thought in this man's expression toward the little man in front of him standing in his creation. I see & feel much restraint, patience, compassion, and a heartfelt love to do the right thing and to carry on. What a wonderful feeling and life lesson.
H.B.A. 12 months ago from RoundRock, Texas
I absolutely LOVE this commercial!
at 12 months ago from ne
That little boy is so cute! Who could ever get amd at him? Love it.
Diann 12 months ago from TN
this is the best and,meaningful video that i ever seen
manikandan about 1 year ago from india
If all human beings plus we love one another, we would have more patience. Very cute video!!
cecilia about 1 year ago from Chile
What a wonderful message!!
Fawn about 1 year ago from Georgia
zdISZH I really like and appreciate your article. Cool.
social bookmarks about 1 year ago from New York
xfkVQq I really liked your blog article.Really looking forward to read more. Cool.
cheap social bookmarks about 1 year ago from New York
This is one awesome article.Much thanks again. Keep writing.
bookmarks about 1 year ago from New York
We all need to have patience in our society today. Very creative commercial and funny too! Keep these great commercials coming!
Bryan about 1 year ago from Indiana
This commercial made me laugh. If that was me I probably would have had to laugh at the fact that the little boy did walk on the wet cement…then, once he said “ Hi” I would have lost it again (laughing). Anyway, it’s an excellent commercial exemplifying patience.
Kathleen about 1 year ago from Philadelphia
It is so funny that the little boy says hi and the man says hi. It could teach a lot to little kids.
raquel about 1 year ago from tulare, california
The man looked angry but he had patience.
Sunhee over 1 year ago from Diamond Bar
That was the best thing to do.
lashaunda over 1 year ago from norfolk
"Don't worry, be happy" -Bob Marley
Abe over 1 year ago from Cali
It's very impressive.... I will think of this all the time when patience is needed :-) thank you for a meaningful clip!
tran thi my yen over 1 year ago from vietnam
The boy is so cute!
Cadee over 1 year ago from Grand Rapids
adeline over 1 year ago from manila philippines
The message in this was a great way to recongnise that langauge of the mind. It moved my mind and my body followed.
Ngundem Takunjuh over 1 year ago from Germany
oscar over 1 year ago from illinois
Why can't we share these on social media? I'm on Google plus and I don't see how to share.
Gini over 1 year ago from Pasadena ca
This has to be my favorite so far....I would have lost it until I heard that cute voice.....I need to work on patients specially in the stores and the roads. Thank you
Dania over 1 year ago from Miami
This commercial is soo funny!! Love it:)
Bree M. over 1 year ago from USA
I saw, too, that the elderly gentleman got right back to it after he decided to and was already making quick work of it. That's a good lesson. I also notice that if I can just be patient for a moment, the situations that tempt my temper actually are easier to fix than expect.
Lee Roy over 1 year ago from Sacks
There was a pic in time magazine about this years ago..if anyone where I can get it please let me know.
harold george over 1 year ago from euless,tx
I really like this one! It tells me I gotta be patient :)
anabela almost 2 years ago from mexico
Patience in the virtue...
Reveche almost 2 years ago from Philippines
This has to be one of the best commercials EVER!!!!
Joyce almost 2 years ago from CA
:) My grand kids get a kinder softer version of me now, that I've gotten older!
Chris Klitzing almost 2 years ago from Vandalia, IL.
I cant stop watching. It really made me want to be more patient.
Lukman about 2 years ago from Illinois
I absolutely adore this commercial! You can't even be mad at the kid the minute he says "HI". I could watch this all day, everyday!
Karen L about 2 years ago from Texas
I have loved all of the spots you have done. You always have such inspirational values and truth to them. The whole of the younger generation should pay attention to what is really important in this life and forget about all of the gadgets.
Mary Steele about 2 years ago from Buchanan Dam Tx
This is the best commercial I've ever seen! I love it!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
alexus over 2 years ago from us
This is wonderful...You know he was tired, it is hard work but he knew a "Hi" from him was what the lil one needed to hear instead of anger !!! Thumbs up to this grandpa !!!
Carol Hvolboll over 2 years ago from Porterville, Ca.
Thanks John! My daughter helped me remember the name also. Just loaded it on my itunes!
And playing it over and over!
Louise C. over 2 years ago from Texas
What a great movie. I think the song is don't worry be happy. It really fits
John Griffin over 2 years ago from Southern California
What is the music/song played at the end of the Wet Cement commercial - the best commercial on the TV!
Louise C. over 2 years ago from Texas
Wow,thanks grandpa. Your patience is great! That boy is so cute! He really doesn't know the damage that he has done.
Elver Ave over 2 years ago from Philippines
If I did not know better, this boy looks just like my grandson and I can see him do just that. Amazing and soooo cute.
Deborah C over 2 years ago from Louisiana
ahhhhhhhhhhhhhhhhhhhhhhhh little boy so cute!!
Eirene Kang over 2 years ago from usa
i love this comercial this little boy is so pretty
alma sanchez over 2 years ago from idaho
Beast video, can't wait to watch more! That older character was awesome for controlling his temper. My grandpa would have killed me! Ha, jk! But he would've gotten really mad!
Lindsey over 2 years ago from O'fallon, Missouri
Anyone know the name of the older actor?
He looks familiar?
Best commercial ever!
Rudy over 2 years ago from LA
This probably the most precious commercial on tv. Wish all would portray like your site does. That little boy is an absolute doll. Kudos to his family and also to the man who doesn't blow up at him.
Adrianne P over 2 years ago from Oklahoma
This advert is just the best! How realistic and how innocent the boy is.
As a father to a 1yr 4month boy, I have to remind myself often to differentiate dis-obedience from exploration and intrigue. Ofcourse no-one wants their child intrigued by a 45volt wire, but this spot is so true of kids.
Wonder if I would have reacted the same?
Willie Ngumi over 2 years ago from Nairobi Kenya
wow...they are so inspirational for me
riris marpaung over 2 years ago from papua-indonesia
That is so sweet!
Kels almost 3 years ago from USA
I liked that he didn't yell at the little boy
Brenda Sue & Rebecca & Christina almost 3 years ago from Richford VT
Love this commercial. It warms my heart and hopefully will make us all better people.
T.H. almost 3 years ago from Baltimore Md.
Is the older man in the spot supposed to be his grandfather or father? Otherwise, we have here a 3 year old wandering down the street unsupervised :)
Robert almost 3 years ago from Columbus, OH
This spot totally mesmorized me. I have a little grand-daughter, 14 months old, in the learning and touching stage. When she touches something she shouldn't I say no Hannah. She looks at me with this sweet smile and as she approaches the same thing again, she looks at me and says hi. This spot reminded me of her and I was so touched by the look on the little boy's face and the changed expression on the man's face as he gently said hi back and lifted the little guy carefully to the ground. I NEVER get tired of watching it. It's beautiful and so touching. Thank you for bringing a few seconds of happiness into my life!
Lorraine Parker almost 3 years ago from Fort Erie, Ontario Canada
I think it would've been cool if he left the footprints in the sidewalk. We were walking down the street one day and there were little foot- and pawprints in the sidewalk where animals and kids had walked while it was drying.
Sarah almost 3 years ago from Colorado
This is my Grandson to the "T" in a couple years. Patience is what I lacked as a parent. I am realizing that now. This is what makes the world a better place.
Bill S about 3 years ago from Woodstock, Ga
My husband and I were watching TV the other night and saw this. He actually does concrete and doesn't have a lot of patience. This was EXACTLY what he and I needed to see. Thank you for making notice of the things that WILL make the world better!!!
Casie Stevenson about 3 years ago from USA Idaho
Your commercials are so great! You are not selling anything, only trying to make the world and it's people a better place. Keep it up please!
Karen K. about 3 years ago from Monticello, GA
These writers are brilliant
LYNDA KEAN about 3 years ago from TORONTO,CANADA
What a better world this would be if more people could exercise this kind of restraint to anger!
Mark about 3 years ago from Show Low, Arizona
The boy is so cute!
Yoanna about 3 years ago from Florida
Beautiful Ad! A lesson for all of us.
Yare about 3 years ago from Los Angeles.
My husband told me about this commercial he'd seen in Iraq and he would not stop telling how much he loved it!He asked me to go to the website and to take a look!!! I love it too!!!!!! Priceless.
J & E Nixon about 3 years ago from Iraq & NC
This is the most adorable commercial ever. My heart sinks when I see his face and when he says "hi". The best one ever!
V over 3 years ago from USA
Simple, but hard hitting! I hope to learn this lesson as well as the ad! Thank you for making this one!
Jhon over 3 years ago from Skyforest, California
This ad is is one of the best ads ever. And it reminds me (I have none) to actually have PATIENCE.
Michelle over 3 years ago from Brooklyn, NY
This is the most adorable commercial I have ever seen in my life. I chuckle every time I see it but at the same time it brings tears to my eyes. Please keep running it.
Donna over 3 years ago from Lexington, TN
More ads like this please...
David R. over 3 years ago from California
My new favorite! I love this one!
Nocola Hemphill over 3 years ago from Charlotte
I believe that it is the most beautiful,precious, and true to life commercial I've ever seen. Thank You.
Glenn R over 3 years ago from PA
Love your ads! Just love them. I hope it ignites a broader discussion and movement.
Gerron over 3 years ago from Maryland
Great to see Innocence fend off Anger... Love it!
trspa over 3 years ago from Tyler Tx
I just went through something similar to this, workers just repaved my driveway and the kids next door wanted to test it out. Funny how things like this happen.
Angela over 3 years ago from Oregon
These video clips are very well done and provide reminders of what is important.They are a great springboard for discussion
Dr. Brenda over 3 years ago from Calgary Alberta Canada
AAAHHH...a ray of sunshine with every ad that I see from your foundation. Please continue with your positive and uplifting messages.
Susan H over 3 years ago from Saratoga Springs, NY
Great reminder, thanks!!
Lou A. over 3 years ago from Miami, Florida
Just love the innocent face of the kid. Pass it on, that smile.
T. over 3 years ago from ivory coast
I LOVE the look on the man's face when the little boy says "hi". Priceless!
M over 3 years ago from Georgia
I love every one of these commercials. They are so true to life and are to be treasured. Thank you, Thank you, Thank you!
Dolores T. over 3 years ago from Hemet, California
Every time I see this commercial, I think of my cousin, Grant. When he was a little boy, a photographer snapped a picture of him walking on the wet cement and looking at the man who had done all this hard work. Grant, a father, now is experiencing the ultimate in patience. Over a year ago, his daughter was in a tragic horse backriding accident that left her in a coma for several months and she is still recovering. God bless you for your never ending patience Grant!
Julie H. over 3 years ago from Phoenix, AZ
On Patience, The video has familiarity as my mother did the exact same thing when she was about the same age! The mason was about the same age. I haven't laughed that hard in 20 years.
Joseph G. over 3 years ago from Jacksonville, FL
This is so sweet!!!
Cynthia,C over 3 years ago from baker county fl.
I am a concrete finisher and as mad as I get when someone walks in my concrete , this really tickled me.
With a child this age I could not get upset.
JimRoy over 3 years ago from Escondido , Ca.
You have to love them no matter what.
Mary B. over 3 years ago from henrico
Awesome! This one is the best.
Ryley Z. over 3 years ago from
I love this video because instead of the man getting upset or mad at the boy he simply lifted him off and started again. If he he would have got mad at him he would of hurt his feelings.
steph a over 3 years ago from Ben R. McMullin public school
I work with children and this portrays truly how much patience you need, because they simply don't know better. Makes me smile.
Rio,Z over 3 years ago from California
Gotta love it
Dave M almost 4 years ago from USA
I LOVE this. It's my son to a T!
Lisa C almost 4 years ago from Florida
I love the "Wet Cement" spot. It makes me smile every time it's on TV.
Cindy H. almost 4 years ago from Windsor, NS, Canada
Best commercial I have seen in a LONG TIME. Hilarious and cute at the same time. I couldn't stop laughing when I first saw this commercial.
Diego, M almost 4 years ago from Pensacola, FL
I love seeing these commercials, they are so inspirational in a time when commercials are often so shallow and dull. It reminds me of all the small things people do for each other that go unnoticed.
Jesse N almost 4 years ago from CA
Priceless, pass it on to others . . .
Carol H. about 4 years ago from Ham Lake, MN
I've watched about all of the spots and they have made my day. I had no idea that anyone produced such wonderful, clean and inspiring messages. Praise the Lord and thank you!!
Kay M about 4 years ago from NC
Best ad I have ever seen, keep up the great work.
Tim,N about 4 years ago from Riverside, Ca
I've been watching your clips on TV and had to go to your website. These pieces are moving and poignant. They are remarkably timely and impressive for a nation which needs reminding of the values and integrity, which are sorely in need of cultivating.
Patricia C. about 4 years ago from Franklin, TN
Wet Cement - this has to be the best stress reliever in the world. Those little wonky footsteps and then when the little boy says "Hi" - well, my heart just melts and then I just chuckle with such joy. The actual commercial on tv is somewhat different than the web site and it is equally as beautiful!
Annie D. about 4 years ago from Winnipeg, MB
Yelena F about 4 years ago from El Salvador
I love the wet Cement TV ad, the kid is so adorable that his face freezes any anger.
Jean Zombil about 4 years ago from Lakeport, CA
I've been seeing the commercials recently at night, now I have to see them all. I have been more than touched. Keep up this great work. I will be back soon with pictures of our billboards around town.
James J over 4 years ago from columbus, GA
Wow. Sick commercial.
Carson over 4 years ago from Waterloo
Reminds me of the many times people must have been so patient with me and I never got to thank them for it. It is never too late to pass it on, even at 56 years old. I was so inspired. God bless you.
Dionisio P. over 4 years ago from Philippines
PATIENCE. Childlike faith is what this whole wide world needs these days. Pass It On... and on... and on... and...
Ruc Davis over 4 years ago from Los Angeles, CA
Jeannie L over 4 years ago from Nova Scotia, Canada
One of the "Best" Commercials I have ever seen.
Brian B. over 4 years ago from Novato, CA
That child, and when he says "Hi", says everything. Only God could create such a happy feeling.
Cissy T. over 4 years ago from Grand Prairie, TX
I loove this commercial. It's sooo cute.
Lucero, M over 4 years ago from Sunland Park, NM
The face of that child could heal the world of all its ills!!!!!
Elizabeth T. over 4 years ago from TX
He is soo sweet.
Cherise C. over 4 years ago from Babrados
Wow, that is the most precious sweetest gorgeous little boy ever. Where has he been? We must see more of him. Absolutely a gift from god. Who is he? What is his name?
Kristina L. over 4 years ago from Boisie, Idaho
The only thing "wet" here are the tears that are falling down my cheek.
Gosh I miss innocence of our youth. How do we ever get THAT back?...cemented in my heart this one is..Thanks again!
Lady Samm over 4 years ago from Smithville, Ontario
Every single time I see the Wet Cement commercial, I smile; it touches my heart!
BJ over 4 years ago from Santa Fe, NM
I love your Wet Cement spot!!
Mary B. over 4 years ago from Battle Creek, MI
For anyone with a heart! This one sends a good message.
Paul W. over 4 years ago from Manlius, NY
I've been touched watching the 'commercials' on FOX, so much so that I had to see them all. Thank you for moments of positive inspiration when we are confronted with so much negativity!
Kathy B. over 4 years ago from Arnold, CA.
These are the best commercials ever made! We look forward to seeing all the different ones played. Keep up the good work!!!!
J. Young over 4 years ago from Whitehouse, NJ
This one might have become my number one.
Kate R. over 4 years ago from Baltimore, Maryland
What a great ad the young man did such a good job!
Mike over 4 years ago from L.A.
Best commercials on TV.
Teresa T. over 4 years ago from VA
One of the sweetest commericals I've seen. I warmed my heart and put a smile on my face. Thank you.
Isabella C over 4 years ago from USA
YOUR SITE AND COMMERCIALS HAVE TOUCHED ME AS NOTHING ELSE HAS.
Pat A. over 4 years ago from USA