Loading the player...

About This TV Commercial

The idea for "Cafeteria" was actually developed during the making of "Locker." In preparation for shooting "Locker," the director talked with some of the spot's young actors. The young women said that they also had experienced bullying, but unlike with boys, who tend to be more physically aggressive, girls are more verbally aggressive. The staff and directors learned from recent research, as well as talking to young people, that often a person doesn't need a "reason" to be targeted by bullies - it seems that simply being new is "reason" enough!

Transcript

MUSIC: “Every day is so wonderful. Then suddenly, it's hard to breathe…
MUSIC: “Now and then, I get insecure…
MUSIC: “From all the pain, I'm so ashamed…
NEW GIRL: Would it be OK if I sat here?
MUSIC: “I am beautiful. No matter what they say…
MUSIC: “Words can't bring me down… 
POPULAR GIRL #1: Is she serious?
POPULAR GIRL #2: Whatever!
POPULAR GIRL #3: New girl!
MUSIC: “I am beautiful…
MUSIC: “In every single way. Words can't bring me down, oh no…
ANNCR: Reaching out…Pass it on. A Message from The Foundation for a Better Life
MUSIC: “Don’t you bring me down today.”
SUPER: The Foundation for a Better Life

Pass It On®

Your Comments

This commercial is perfect.I'm Great! I hope to watch this commercial on Brazilian TV.
Jhossyel Novais about 1 month ago from Teixeira de Freitas-Bahia-Brasil

gives a great messages.
Brianne about 1 month ago from Drydern

I like Beautiful being sung in this ad but Christina Aguilera singing it would have been a better fit and this is my favorite Values.com P.S.A of them all
Nancy Arrigo 2 months ago from Wenonah N.J

Recently at my sons school they had Rachel Joy Scott`s uncle come and speak to them. He learned that this commercial was actually based of of something that Rachel did. The new girls mom had recently died, so her father moved them to a new neighbor hood in Colorado. The girl went to Collumbine High School. Rachel saw that this girl was sitting alone and asked her if she would like to sit with them, the girl said no. So Rachel went back to her seat and had all of her friends sit with the new girl. About 6 months later, the Collumbine School shooting happened.
Andrew 3 months ago from Houston

I like Beautiful being sung in ad but Christina Aguilera singing it would have been a better fit and this is my favorite Values .com P.S.A of them all
Nancy Arrigo 4 months ago from Wenonah N.J

See More Comments

View Other Pass It On TV Commercials

  • Spread the Love
    Spread the Love
    Love
  • Change the World
    Change the World
    Making A Difference
  • Dishes
    Dishes
    Listening
  • Ballet
    Ballet
    Confidence
  • Imagine
    Imagine
    Imagine
  • Finish Line
    Finish Line
    Believe In Yourself
  • Annie's Song
    Annie's Song
    True Beauty
  • Guitar Hero
    Guitar Hero
    Live Your Dreams
  • College
    College
    Gratitude
  • Timeout
    Timeout
    Civility
  • Hockey
    Hockey
    Love
  • Oliver With A Twist
    Oliver With A Twist
    Courtesy
  • Faith In You
    Faith In You
    Devotion
  • Peer Pressure
    Peer Pressure
    Character
  • Remember When
    Remember When
    Appreciation
  • Concert
    Concert
    Encouragement
  • The Greatest
    The Greatest
    Optimism
  • Purse
    Purse
    Honesty
  • You Can Let Go
    You Can Let Go
    Love
  • Piñata
    Piñata
    Sharing
  • You Raise Me Up
    You Raise Me Up
    Inspiration
  • Homecoming Queen
    Homecoming Queen
    True Beauty
  • Good Stuff
    Good Stuff
    Commitment
  • Classroom
    Classroom
    Honesty
  • Crosswalk
    Crosswalk
    Good Manners
  • Cafeteria
    Cafeteria
    Reaching Out
  • Generosity
    Generosity
    Generosity
  • Top Shelf
    Top Shelf
    Helping Others
  • Let ‘Em In
    Let ‘Em In
    Caring
  • Everyday Heroes
    Everyday Heroes
    Making A Difference
  • Reach
    Reach
    Integrity
  • Truck Stop
    Truck Stop
    Right Choices
  • Deli
    Deli
    Compliments
  • Hope
    Hope
    Hope
  • Rocket
    Rocket
    Live Your Dreams
  • Neighbors
    Neighbors
    Patience
  • Locker
    Locker
    Character
  • The Race
    The Race
    Including Others
  • Track Coach
    Track Coach
    Believe
  • Power of the Dream
    Power of the Dream
    Live Your Dreams
  • My Life in Sports
    My Life in Sports
    Appreciation
  • Old Friends
    Old Friends
    Friendship
  • Bus
    Bus
    Respect
  • Biker
    Biker
    Gratitude
  • Holding The Light
    Holding The Light
    Teaching By Example
  • Packages
    Packages
    Courtesy
  • The Wall
    The Wall
    Hard Work
  • Taxi
    Taxi
    Compassion
  • Umpire
    Umpire
    Right Choices
  • Baseball
    Baseball
    Friendship
  • Just Say Hi
    Just Say Hi
    Reaching Out
  • Apple Stand
    Apple Stand
    Caring
  • Umbrella
    Umbrella
    Caring
  • America
    America
    Caring
  • Spirit of America
    Spirit of America
    Determination
  • Soccer
    Soccer
    Opportunity
  • We Shall Be Free
    We Shall Be Free
    Do Your Part
  • Wet Cement
    Wet Cement
    Patience
  • Breakaway
    Breakaway
    Spread Your Wings
  • Basketball
    Basketball
    Sportsmanship
  • Never Too Late
    Never Too Late
    Live Life