Pass It On®

About This TV Commercial

The idea for "Cafeteria" was actually developed during the making of "Locker." In preparation for shooting "Locker," the director talked with some of the spot's young actors. The young women said that they also had experienced bullying, but unlike with boys, who tend to be more physically aggressive, girls are more verbally aggressive. The staff and directors learned from recent research, as well as talking to young people, that often a person doesn't need a "reason" to be targeted by bullies - it seems that simply being new is "reason" enough!

Video Transcript

MUSIC: “Every day is so wonderful. Then suddenly, it's hard to breathe…
MUSIC: “Now and then, I get insecure…
MUSIC: “From all the pain, I'm so ashamed…?NEW GIRL: Would it be OK if I sat here?
MUSIC: “I am beautiful. No matter what they say…
MUSIC: “Words can't bring me down… ?POPULAR GIRL #1: Is she serious?
POPULAR GIRL #2: Whatever!
POPULAR GIRL #3: New girl!
MUSIC: “I am beautiful…
MUSIC: “In every single way. Words can't bring me down, oh no…?ANNCR: Reaching out…Pass it on. A Message from The Foundation for a Better Life
MUSIC: “Don’t you bring me down today.”
SUPER: The Foundation for a Better Life

Reaching Out. Pass It On!

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Pass It On®

so nice

Inspiration Video

Im a dumpster diver
Bob the Hobo, Behind McDonalds

Your First Name, Your Location

deez nuts
DeeZnUts, From Location

The girl was so nice

If there was a new girl , the person that would reach out to make another person feel good and comfertorble and is a kind person.

I think that bulling is really bad and there is no reason for it to happen.people should be kind to others instead of being so rude to others

I think that reaching out for people is important because the other person might feel way better. And you feel strong.

people are mean in the world its good to reach out and go out of your way to make people feel better and make new people feel happy where they are
jayden, apple vally

it is inportant to make friends who are nice to you
alayzia, sycamore rocks elementry school

Wow, this made me cry so much!! It saddens me how mean people can be, especially women :/


Just reaching out, praying & hoping. I Love you my Brother, Just wanted to let you know I think of you everyday. Take care of yourself.
David, My home to yours.

I thought it was a great video that showed how kind people can be, and how rude they can be
Nick Mumford, Lebanon, IL

Who is sing this version of "Beautiful", can't find it anywhere on the site for credits.
Michelle, Cincinnati

This commercial is perfect.I'm Great! I hope to watch this commercial on Brazilian TV.
Jhossyel Novais, Teixeira de Freitas-Bahia-Brasil

gives a great messages.
Brianne , Drydern

I like Beautiful being sung in this ad but Christina Aguilera singing it would have been a better fit and this is my favorite P.S.A of them all
Nancy Arrigo, Wenonah N.J

Recently at my sons school they had Rachel Joy Scott`s uncle come and speak to them. He learned that this commercial was actually based of of something that Rachel did. The new girls mom had recently died, so her father moved them to a new neighbor hood in Colorado. The girl went to Collumbine High School. Rachel saw that this girl was sitting alone and asked her if she would like to sit with them, the girl said no. So Rachel went back to her seat and had all of her friends sit with the new girl. About 6 months later, the Collumbine School shooting happened.
Andrew, Houston