About This TV Commercial

The idea for "Cafeteria" was actually developed during the making of "Locker." In preparation for shooting "Locker," the director talked with some of the spot's young actors. The young women said that they also had experienced bullying, but unlike with boys, who tend to be more physically aggressive, girls are more verbally aggressive. The staff and directors learned from recent research, as well as talking to young people, that often a person doesn't need a "reason" to be targeted by bullies - it seems that simply being new is "reason" enough!

MUSIC: “Every day is so wonderful. Then suddenly, it's hard to breathe…
MUSIC: “Now and then, I get insecure…
MUSIC: “From all the pain, I'm so ashamed…
NEW GIRL: Would it be OK if I sat here?
MUSIC: “I am beautiful. No matter what they say…
MUSIC: “Words can't bring me down… 
POPULAR GIRL #1: Is she serious?
POPULAR GIRL #2: Whatever!
POPULAR GIRL #3: New girl!
MUSIC: “I am beautiful…
MUSIC: “In every single way. Words can't bring me down, oh no…
ANNCR: Reaching out…Pass it on. A Message from The Foundation for a Better Life
MUSIC: “Don’t you bring me down today.”
SUPER: The Foundation for a Better Life

Reaching Out. Pass It On!

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Recent Comments

Just reaching out, praying & hoping. I Love you my Brother, Just wanted to let you know I think of you everyday. Take care of yourself.
David, My Home To Yours.

I thought it was a great video that showed how kind people can be, and how rude they can be
Nick Mumford, Lebanon, Il

Who is sing this version of "Beautiful", can't find it anywhere on the site for credits.
Michelle, Cincinnati

This commercial is perfect.I'm Great! I hope to watch this commercial on Brazilian TV.
Jhossyel Novais, Teixeira De Freitas Bahia Brasil

gives a great messages.
Brianne , Drydern

I like Beautiful being sung in this ad but Christina Aguilera singing it would have been a better fit and this is my favorite Values.com P.S.A of them all
Nancy Arrigo, Wenonah N.J

Recently at my sons school they had Rachel Joy Scott`s uncle come and speak to them. He learned that this commercial was actually based of of something that Rachel did. The new girls mom had recently died, so her father moved them to a new neighbor hood in Colorado. The girl went to Collumbine High School. Rachel saw that this girl was sitting alone and asked her if she would like to sit with them, the girl said no. So Rachel went back to her seat and had all of her friends sit with the new girl. About 6 months later, the Collumbine School shooting happened.
Andrew, Houston

I like Beautiful being sung in ad but Christina Aguilera singing it would have been a better fit and this is my favorite Values .com P.S.A of them all
Nancy Arrigo, Wenonah N.J

IT'S A REALLY GOOD COMMERCIAL TO WATCH! FOR ANY ONE! IT CAN HELP! IT'S REAL! AND IT WOULD HAVE HELP ME?WHEN I WAS YOUNGER. TO SEE I WASN'T ALONE! MAYBE I WOULDN'T HAVE DROP OUT SCHOOL TOO??? IT HAPPEN'S MORE THEN YOU THINK? IT HAPPEN TO ME TOO! BUT NO HAPPY ENDING FOR ME. IT HAPPEN TO ME ALL THE TIME? THAT WAS ONE OF THE REASON I DROP OUT OF SCHOOL! BECAUSE WE MOVE ALL THE TIME? I WAS ALWAYS THE '' NEW KID ''.THIS AD CAN SHOW PEOPLE THAT BEING A KID OR TEENAGER IT HARD! IT'S NOT SO EASY?
Moses, Toronto

Damn, that was cold! Everyone left.
Gomba, Los Angeles

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