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About This TV Commercial

"Deli" was filmed in a real sandwich shop - while it was open! Since the spot was filmed in the summer during good weather, the deli served their food on the shop's back deck, while the inside space was full of actors. The actor who played the man behind the counter is also a trial attorney, who did a great job bringing intensity to the scenes. Originally, "Deli" was intended to be more linear - to have a clear-cut beginning, middle, and end, with no gaps. The editor, however, tried something different, putting all the scenes together in a montage. This worked much better, as it matched the quick-paced, staccato intensity of the environment and of what was being said.

Video Transcript

Deli worker: Meatball on white…next…ya’ want mustard on that or not?...c’mon, c’mon, I haven’t got all day here…It doesn’t come with peppers – they’re extra…hurry up, pay the lady…next…the chicken’s fresh, I killed it myself…So that’s what you want?...next! While we’re still young…ya’ know, you told me you wanted mustard…get out of here! Time’s up – back of the line…
Man with sandwich: Hey, excuse me…
Deli worker: What!?
Man with sandwich: Great sandwich…thanks!
Music: “You didn’t have to be so nice…
Anncr: Compliments…pass them on. A message from The Foundation for a Better Life.
Music: “I would have liked you anyway…”
Super: Compliments…pass them on
Logo: The Foundation for a Better Life

Compliments. Pass It On!

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Pass It On®

Great message!
Michael, NY

That was awesome
Mikey , Tx

I think it's a good way to be nice
Anonymous

cool
elaina, elliott

makes my day
chris, tx

A great reminder that we are all human that hungers for affirmation at times.
Sr. Athens, Lahore

complimenting someone can really change a persons feelings
Tatyanna, killeen

Really experienced the power of good words
Cheriachan, Kochi

I LOVE THIS EVEN THOUGH THE MAN HAD A NASTY SPIRIT I WOULD HAVE A SAID THE SAME THING GREAT SANDWICH LOL:P
KIABOO, IDAHO

i love compliments it just makes my day 100% better :)
Chippy, chippy land

this is like me trying to hurry up my siblings because they never pick quickly so I send them to the back...so that's me in the video HaHaHaHa!!!!
Eduardo A, Omaha,Ne

Whenever I say "thank you" to someone, they look like their day is brighter!
Grace C., California

That was so mean how he talked to the people but so nice for that man to say that.
sabrina p, victorville,ca

A compliment can turn a situation around. Good job!
Evelyn,S., Virginia

I will also say thank you more. You can make someone's day. :)
Sierra G, North Carolina

This is nice! I'm going to compliment more often now. <3
Akarui Q., Seattle, Washington

Haha, that made me smile!
Jasmin, Los Angeles

It's great that the editor changed his mind and did it with gaps, as it makes the message more powerful. Reminds me of a time when my brother went to the local Sears counter to pick up a package and the clerk/owner was very rude. Rather than react with rudeness he smiled and passed on a compliment. He said she stopped in her tracks, smiled and thanked him. Then went on to ring up his order. And she was nice to the next person behind him. It's amazing how simple a thank-you can change a person's entire day.
Bev M., Canada

My daughter sent me the link to your site. I love all of these spots. They make you smile and feel good about life. Thanks for sharing!!
Bobbie J, San Jose, CA

Like magic!
Jacqueline C., Memphis, TN