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See our new stories and new campaigns at PassitOn.com! Our first video features Joshua Williams, who at the age of 5, started his own non-profit to feed the homeless. To date he and his friends have fed over 300,000 people!

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#PassItOn®
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About This TV Commercial

"Track Coach" involved a large amount of casting: not only the boy and his coach, but also the other runners, the crowd in the stands, referees, and the people on the sidewalk. Just to be part of the crowd is challenging. They have to cheer over and over again, displaying just as much enthusiasm at the end of the day as they did at the beginning. Usually a crowd only cheers for a couple of hours! The young men running also had to sprint over and over again, and stay just as fired up the tenth time as they were the first. The crowd and actors, however, were a wonderful addition to the spot because they were enthusiastic about promoting the message: that sometimes it takes someone else to see our potential and challenge us to do our best.

Video Transcript

MUSIC: “If you believe in me, I will believe in what will be, give us the future…”
BOY: Even the first day I met Coach, he made me feel like I could do better.
COACH: You can do better.
LYRIC: “If you believe in me…”
VOICEOVER: I hated that. Feeling like the best I could do would only last one day.
LYRIC: “I will believe in what will be…”
VOICEOVER: But I stuck with it…
LYRIC: “Give us the future, please, that’s all we need of you.”
VOICEOVER: Well, actually, he stuck with me.
LYRIC: “If you believe in me…”
VOICEOVER: When I finally did win, he wasn’t surprised.
COACH: I knew you had it in you.
ANNCR/SUPER: Believing…Pass It On.
COACH: You did real good.
ANNCR/SUPER: A message from The Foundation for a Better Life.

Believe. Pass It On!

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Pass It On®

PLEASE NOTE Comments have been turned off as we prepare the values.com site to be moved to our new website at passiton.com.


That was nice for the coach to believe in the kid i wish my coach could push me to do better
Anonymous

Awesome
Carol , Farm In Piet Retief

This is what I need, if people always say your doing amazing, you wont even try to do better. you need to be pushed to your limits
Taya, Canada

Thank you for such moments of love and inspiration. "Let me drown in it's laughter and die in it's arms" to paraphrase John Denver.
Don P., Lakeview, Tx.

Really inspiring. This video challenge us to believe in the sincere efforts of others and to help them to reach their goals.
Angel, Puerto Rico

keep it goin!
jack, wisconsin

I had a coach who would always push me as hard as I could go. I did the mile and during one race got 7:35 and when the race ended he knew I gave my all and never lost faith in me.
kara, orlando,fl

What a good Person.
Kendall Frye, Springfield Missouri

It's really impressive, your web site...if you know other websites please send me. Thank you verry much!!!!
esther, Romania

The coach is not showing emotions but he deeply believes in this kid.
Cata, Bauti y Belu, New York

You have to belive ando don't give up!
juani mica jose, buenos aires

we learned about this at school and our teatcher told us to watch them and I love them! Encoragement, Pass It On
brook, canada

really inspiring.. great!
myra, pasig, philippines

GREAT COMMERCIAL
Jared F, Smyrna TN

TITLE:RICH IN SPIRIT: I CLOSE MY EYES LOOKING INSIDE FINDING MY SOUL SEARCHING TO BE WHOLE. MY SPIRITS ARE CONCEIVED TO BE FREE INSIDE OF ME,RICH IN HEAVEN I SEE THE LIGHT. SHADOWS OF LOVE SURFACE ABOVE.RAINBOW COLORS OF LOVE GLOW IN MY HEART.I SEE BEAUTIFUL STARS FROM MARS I OPEN MY EYES TO BLUE SKIES.
LAWRENCE MCKENZIE, CINCINNATI,OHIO 45227

This video really inspired me!!
Rebecca, Columbus, GA

What a wonderful, great use of air space! Each of these fantastic mini lessons are great in size! Thank you so much for reminding us that people can be really good at heart and inspiring us to be better! Fantastic! I'm in awe of the talented writers, actors and direction!
Jen h, California

This version of If "You Believe in Me" is sung by Kenny Loggins.
Scott D., Grosse Pointe Woods, MI

The is a great site that I can use with my 7-8th grade students!
Cathy M, Edison Intermediate Center, South Bend, IN

Outstanding spots.
Jim H, Lena IL